Teresa da Silva Lopes Intellectual Property Rights in International Business Strategy International Business Strategy 1 Intellectual Property Rights in IBS Learning Outcomes - Distinguish trademarks‚ from patents‚ copyrights and trade secrets. - Discuss the importance of intellectual property protection in today’s global business. - How protection of intellectual property rights may affect the activity of a firm operating internationally Univ. of York; International Business Strategy; Professor
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Strategy…………………………………………………………………...pg.7 4.4 Establishing Goals and Objectives…………………………………………pg.8 4.5 Formulating Actions and Response Strategies…………………………….pg.8 4.6 Using Effective Communication………………………………………….pg.11 4.0 Phase 3: Tactics…………………………………………………………………...pg.12 5.7 Choosing Communication Tactics………………………………………..pg.12 5.8 Implementing the Strategic Plan………………………………………….pg.13 5.0 Phase 4: Evaluative Research…………………………………………………….pg.14 6.9 Evaluating the Strategic
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GOOD GOVERNANCE AND PUBLIC RELATIONS According to Hamdan Adnan (2004)‚ as the expert in communication and relationship building‚ the government public relations practitioner’s role in the development and maintenance of good governance has become increasingly crucial. Governments are expected to provide high quality services that citizens appreciate or value‚ provide for measure and reward for both organizational and individual performance (including the introduction of Key Performance Indicators/KPIs)
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Memo To: Senior Attorney From: Shaimah Hoosein Date: [ 10/19/2010 ] Re: New Client Angela Woodside. Angela Woodside visited our firm on December 18th 2007 and played out her scenario for us so that we can help her resolve this dilemma she has been caught up in. After her meeting‚ you’ve requested that I address the following six (6) issues with my opinion. Please take a moment to review my research. After reading the scenario between Ms. Woodside and Doyle Contractors the following are
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Creating a PR Plan The public relations plan is the basis for your public relations program. Public relations plans can either be company-wide (improving the identity of a company) or they may focus on a specific product line‚ product or service. Below is a template of what a typical public relation plan would look like. I. Executive Summary Here you put a brief synopsis of what the plan is trying to address‚ and the timeframe involved in carrying out the plan. II. Situation Analysis Here
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domePR domePR 28.11.2012 Our PR consultancy project was pitched to an employee of Vision Buxton on the 28th November that outlined all of the aspects of which our organization wished to put forward to the company. In it‚ we covered several sections to improve including; * The role of PR for Vision Buxton * Proposed plan of action * Timeline for tasks * Student Membership potential * Research methods * Website update/overhaul * The use of social media * The advertisement
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Methodology Literature Review 1. Public relation 2. Understanding PR 3. Advertising 4. Advertising- types and how to use it in the 5. present Business Scenario 6. The Objective of an Advertiser’s Right Selection 7. Role of media vehicles in Advertisement 8. The Better Tool of Communication 9. An Analysis PR Vs Advertising 10. The Present scenario 11. The Research
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CREATIVITY IN PR The importance of creativity in public relations (PR) cannot be underestimated and creativity is a part and parcel of all aspects in PR. The Public Relations (PR) is an industry is supposedly staffed by creative people producing creative PR programs. What are the various methods by which PR practitioners can better manage creativity in their PR process. It is with these notions in mind that Mr. Parekhit Bhattacharjee conducted his research on the Role of creativity in PR. Research
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Part One Question #3 • For the following product indicate what factors you would use to estimate market potential. o Yoplait Yogurt The factors would be brand recognition; the brand is one of the leading companies in the US. The other would be internationality; the yogurt sales trough out different countries and now is opening a market in China. Its forecast that this market will skyrocket the demand for the yogurt. o Rolex Watches Here the factor would be the brand but not because of
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To: Pharma Co. From: Chao Sun Re: Restructuring Costs Date: Sep 28‚ 2014 Background Pharma Co. is a U.S. subsidiary of a U.K. entity that prepares its financial statements in accordance with (1) U.S. GAAP for reporting to its U.S.-based lender and (2) IFRSs in reporting to its parent. Pharma Co. is considering the relocation of a manufacturing operation from its present location to a new facility in a different geographic area as part of the restructuring a business line. The relocation plan
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