PR is about reputation – ‘the result of what you do‚ what you say and what others say about you’ (www.cipr.co.uk). How does this compare with Bernays’ ideas of PR as Propaganda and today’s Nudge and Persuasion theories? According to CIPR‚ Public Relations is about reputation‚ which refers to the result of what you do‚ what you say and what others say about you. In the first place‚ this essay will introduce Grunig and Hunt (1984)’s four models and five stages of development; and then‚ analyse and
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Uniformity is a tool for the Army. It helps instill self discipline‚ attention to detail‚ and the ability to follow instructions for each soldier‚ and it provides leaders with an indicator of who among their soldiers actually is making an effort and who is just trying to do the minimum necessary to stay out of trouble. How crisp a uniform is pressed‚ how well boots are shined (when we had to shine them‚ the new boots don’t need it) placement of badges are all indicators of the effort someone
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ke World Headquarters 1 Bowerman Drive Beaverton‚ OR 97005 503.671.6453 www.nikeinc.com @nikeracing Team NIKE PR Plan IndyCar Racing Hanna McGonigal‚ Courtney Parks‚ Nicholas Stevens‚ Pat Terwilliger‚ & Michael Torres Opportunity Statement Nike has agreed to sign a contract to sponsor an Indy car as part of a two-year investment. Nike believes they have a great relationship with shareholders and customers. However‚ the company would like
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ntroduction to Public Relations Term Paper Why is it important for a corporation’s health to have good relations with its media‚ customers‚ employers‚ and investors? The large size of a corporation can distance themselves from stakeholders. The average consumer can’t comprehend how big a company like Wal-Mart really is‚ 419 billion in sales. We want to feel appreciated. The public is often distrustful of the power‚ influence‚ and credibility of such giant businesses. Corporate scandals take
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DISCIPLINE and discipline managing techniques 1. What is Discipline? Discipline has always been an essential and difficult aspect of education for without discipline there can be no effective teaching (Dreikurs et.al.1998:80). The meaning of discipline and the techniques of dealing with misbehaviour have been modified throughout the preceding decades. Especially the consolidation of democracy has transformed the sense of discipline and methods that were regular and acceptable ten or twenty years
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Dealing with poor performance: case study 1 This case study was published on 08/11/2011 on the XpertHR website (of which the University subscribes). It is written by Caroline Noblet an employment lawyer with solicitors Squire Sanders Hammonds and deals with poor performance. This looks at a situation in which a manager initially wants to consider dismissing an employee for her poor performance even though the employer has failed to address the poor performance to date. It is written in the context
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1. GRIEVANCE AND DISCIPLINARY PROCEDURE 1.1 Grievance A grievance is any dissatisfaction or feeling of injustice in connection with your employment situation that is brought to the attention of management. Sometimes‚ individual problems and differences may be more sensitive and/or serious‚ and a more formal approach is necessary. The Company handles grievances in the following procedures: 1.1.1 First Stage An employee wishing to report a grievance should submit the case
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IN PUBLIC RELATIONS 2. PUBLICITY MEDIA 3. TYPES OF PUBLICITY 4. OTHER FORMS OF PUBLICITY 5. TECHNIQUES USED TO SOLVE PR PROBLEMS 6. PR PROCESS 7. ISSUE MANAGEMENT SYSTEM (New Jersey Physicians case) 8. CRISIS MANAGEMENT SYSTEM ( Mattel‚ Pepsi‚ Bhopal Gas Tragedy and Exxon case) 9. MODELS IN PR : Open System‚ Cybernetics and Roles of PR. Tools in Public Relations Publicity is the deliberate attempt to manage the public’s perception of a subject. The subjects of publicity
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Graffiti: Vandalism or Art The debate between graffiti being a form of vandalism‚ or a form of art has become a major issue within the urban community. Some people view graffiti as a form of vandalism because of the act of defacing property. Others may view graffiti as a form of art and self expression. Although its artistic merits cannot be denied‚ graffiti is still in fact a form of vandalism. There are four primary motivating factors for graffiti vandalism: fame‚ rebellion‚ self expression
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Teresa da Silva Lopes Intellectual Property Rights in International Business Strategy International Business Strategy 1 Intellectual Property Rights in IBS Learning Outcomes - Distinguish trademarks‚ from patents‚ copyrights and trade secrets. - Discuss the importance of intellectual property protection in today’s global business. - How protection of intellectual property rights may affect the activity of a firm operating internationally Univ. of York; International Business Strategy; Professor
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