“Uncertainty and the unknown are the great enemies of clear and successful communication that solves a problem” (Hendrix & Hayes‚ 2010‚ p. 385). When an organization or company faces a crisis‚ it is the role of the PR department to develop and carry out strategies and tactics that offer clear and successful communication. However‚ while a crisis is inherently a reactive situation and thus often filled with uncertainties and unknowns‚ proper planning can provide a more proactive response that
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INC. PR CAMPAIGN: STRATEGY Riordan‚ Inc. PR Campaign: Strategy Team C Ruben Soto‚ Nancy Aaberg‚ David Mehrer Sr.‚ Michelle Schuck‚ Hayat Hirsi‚ Maribel Mendez MKT 438 Public Relations University of Phoenix M. Jean Bodden December 14‚ 2008 RIORDAN‚ INC. PR CAMPAIGN: STRATEGY It’s true that each effective public relation campaign has to be supported with the proper strategic plan to carry out valuable ideas into measurable performances and tactics. In that respect‚ Riordan’s PR plans
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Contact: Connor Hewett FOR IMMEDIATE RELEASE (908)-370-8139 connor.hewett@marquette.edu Innovative Technology in the Sport Drink Industry: Coke Spirit The next level sports drink for athletes ATLANTA (February 20‚ 2013) – Coca Cola’s latest invention‚ the sports performance drink Coke Spirit‚ is expected to reinvent the way companies have constructed their products across the market. Launching on November 3‚ 2013‚ Spirit will quickly catch the attention of top athletes and professional
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Tess Strang Jeffery Brand Speech Writing Johnson and Johnson: Apology to New Mothers In 2013 Johnson and Johnson created a product that was accidently injected with a harmful mixture of chemicals‚ which resulted in the company recalling all products. Promptly we would like to address the problem of our recent production of Children teething rings. Johnson & Johnson is currently working on removing and replacing all teething products made any time from January 22nd 2010 through March 25th
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Antonio B. Quintero Grand Canyon University: Emergency Operations and Techniques 24 May 2014 I’ve been on active duty for 22 years now and have had to obey and follow rules and regulations ever since knowing the consequence if I failed to do that. Every day we are changing these rules or better said‚ we are adjusting the way our society is changing too. In the military we carry what is called a Division Officer record for every Sailor E6 and below and it contains various forms from evaluations
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The Exxon Valdez Incident One could go on for what seems to be days about the atrocities that are the so called “public relations” of the Exxon Valdez Good Friday oil spill. Questions come to mind on what the senior executives of Exxon were thinking when the news was delivered on that fateful day. Exxon Corporation would never be the same after the morning of March 24‚ 1989‚ and Lawrence G. Rawl would never be seen the same after his morning cup of coffee: “The Exxon Valdez‚ a 987-foot tanker […]
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PR and It ’s Impact on Society Wikipedia‚ an internet encyclopedia source‚ defines Public Relations as "the practice of conveying messages to the public through the media on behalf of a client‚ with the intention of changing the public ’s actions by influencing their opinions (Wikipedia.com‚ 2004)." It can be argued that this definition offers a narrow‚ one-sided view of the profession‚ as the Public Relations profession deals with more than just using the media to influence how people think about
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Power breakdown in Pakistan: With drying of sea water‚ touching of oil prices to its peak‚ damaging of roads and streets‚ disappearing of electricity in cities is clearly giving idea of present condition of Pakistan. According to revolutionary Russian leader Lenin defined socialism as‚ “the electrifician of the whole country and the transfer of power to the people’s representatives” (cited by Kabir‚ 2002). For revolutionary development of any country‚ it is important that the country should be
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Depth-of-Knowledge (DOK) Levels for Mathematics According to Norman L. Webb‚ Wisconsin Center for Educational Research ("Depth-of-Knowledge Levels for Four Content Areas‚" March 28‚ 2002)‚ "interpreting and assigning depth-of-knowledge levels to both objectives within standards and assessment items is an essential requirement of alignment analysis. Four levels of depth-of-knowledge are used for this analysis." Norman Webb’s "Depth-of-Knowledge Levels for Four Content Areas" include: Language
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1. I hesitate to use the word power because very few people actually wield power‚ most simply have authority‚ which is given to them by those with the power. Generally speaking‚ in my experience with the authority of upperclassmen in the corps has been positive‚ they use their authority to accomplish the tasks they are responsible for. Authority and Responsibility go hand in hand as one increases the other increases at the same rate. My personal relationship with authority is one where I have
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