While I found most of the PR Week 2013 award-winning campaigns fascinating‚ I had a difficult time distinguishing which would be best to analyze. I then put my “mega-consumer” cap on and simply picked the campaign that I specifically remember as an average‚ everyday‚ American consumer. The “Small Business Saturday” campaign composed by American Express was an initiative that has stuck with me since it’s initial beginning‚ and I was delighted to see that it had gained award-winning recognition. American
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Differences between advertising and PR Public relations is planned and conducted in a business-like way. PR deals with many different groups of people known as publics and relates to all the communications of total organization. It’s not a form of advertising‚ its purpose is to tell not selling product yet it is playing a role of spreading knowledge about a new product or service‚ informing and educating people‚and creating understanding to the prescribed objectives. Sometimes‚ it is also the beginning
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PR PLAN Sample I. Introduction - analysis of the current situation including the state of the market and key issues that pr activities will address II. Objectives – Overall objectives of the public relations activities in support of company’s marketing and business objectives III. Message – up to 3 key messages‚ based on the company’s strategy detailed in the Marketing Plan that PR activities will communicate IV. List of the Target Audience – A detailed list of media (on-line and print‚ newsletters
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TO: Dr. Karen Ford-Eickhoff FROM: Tyler Nelson DATE: February 11‚ 2015 RE: Sugar Bowl Memo Shelby Givens is a graduate from business school who returned to Raleigh‚ North Carolina with an ambition to transform Westlake Lanes into a successful business renamed to Sugar Bowl. Before the transformation Givens saw a downward spiral for Westlake Lanes barely earning any profits and the ability to sustain a healthy business was dwindling. Givens in March of 2010 was able to persuade the board
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JS6557 Professor Pratt §16‚ Thursdays‚ 10:00 a.m. X Mailbox # 406 Final Draft Closed Memo September 5‚ 2012 Word Count: 2‚975 On my honor‚ I submit this work in good faith and pledge that I have neither given nor received improper aid in its completion. /s/ JS6557 JS6557 Memorandum To: Managing Partner Salvo From: JS6557 Date: September 24‚ 2012 Re: McAnzen Case QUESTION PRESENTED DUI Under Mississippi law‚ can McAnzen establish a defense of necessity
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Introduction Before explaining the Formula One (“F1”) event in Singapore‚ this report will firstly highlights and explain the background/rationale/nature of the F1 as world’s most prestigious motor-sporting event along with the Moto GP. Funded and developed by world’s best car and automobile manufacturers‚ such as Mercedes-Benz‚ Ferrari‚ McLaren and many others‚ as well as supported by various corporate and investors (Red-Bull‚ Air Force India and others)‚ F1 has been emerged as the “show-offs
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Memo To: William Nubern‚ Chief Executive Officer for the Garden Equity Group From: Jacob Sumble Date: [ 4/28/2013 ] Re: General Mills Evaluation Message GIS faces a large amount of exposure from changes within the corn and oil commodities market. GIS uses a large amount of corn to process and create their products‚ but the market for corn is evolving. Corn is now used to: feed livestock‚ produce ethanol‚ feed the world’s growing population‚ and create corn based synthetics. As the
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PR Corporate Communications Proposal : Ryanair Module Code: MC6002 Module Title: Corporate Communications and Strategy Individual Project: Corporate Communications and Strategy Plan (70%) Prepared for: David Longbottom and Emmanuel Ohohe Prepared by: Donike Pacarada Student Number: 11008902 11th April 2014 Individual Project: Corporate Communications Strategy and Plan (70%) Table of Contents 1.0 Abstract 2.0 Executive Summary 3.0 Situation Analysis 3.1 Macro Environnent 3.1.1- Swot Analysais
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The impact of new media on public relations Every once in a long while‚ the way that people receive and distribute news is majorly impacted by times and technology. The 20th century brought TV‚ radio‚ and the Internet. Just as these media channels defined their times‚ so the rise of new media will also define the 21st century. In modern society‚ all public relation practitioners are confronted with a startling series of new communications channels and struggle with the impact of new media. The
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PR Project 2014 I. Client: LeBron James II. Tactics: “Re-Established 2014” Beats by Dre commercial and “LeBron James’ First Home Game” commercial by Sprite a. The first of the two tactics I am covering is the “Re-Established 2014” Beats by Dre Commercial. The significance of this commercial is that it is advertising the new Wireless Beats‚ but it is telling a story far beyond the product. In my opinion‚ LeBron James is the product in this commercial and it directly corresponds to LeBron returning
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