PR Campaign of Fair Trade Lee Lok Lam‚ Fion 10562280 Media and cultural studies Middlesex University (Hong Kong) Situation research & analysis Fair Trade Hong Kong‚ it is a non-profit association Which set up in 2008. It assembles all of the Fair Trade’s store in Hong Kong. A nd officially joined Fair trade International in 2012. In 2012‚ Fair Trade Hong Kong Although it hold different activitie s to promote “Fair Trade” to different hierarchies recent years‚ th e result is not outstanding. So
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Women & PR – The Inseparable Pair! The PR industry‚ like the HR sector‚ has become a highly feminized industry. In an industry once dominated by men‚ women are now outnumbering their male colleagues‚ both in India and abroad. These gangs of women are making their dominant presence felt by all those present. According to a research made by the Public Relations Society of America‚ nearly 85 percent of P.R. professionals in the U.S. are women. The study found that the Public Relations industry
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also briefed on how PR works in the business industry. As an intern with such tasks‚ they say that I work well under pressure and the quality of work I have produced are good enough to be shared online and to their Board of Trustees. I am hoping to be a part of your company because I know that I will learn from you as well as contribute to the company’s future. I would like to start my career in Public Relations because‚ based from what I have heard from my professors is that PR is one of the highest
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Muhammad Last Wednesday and Thursday on 12–13 December 2012‚ I joined Public Relation Conference with theme “The Dynamics of Intelligence Measurement: Strategic Communication Audit to Build and Maintain Relationships-Trust and Reputation” held by PR Society Indonesia. From that conference I gained a lot of information especially about the measurement in public relations world. One of the measurement information that is very interesting in my point of view was Monetising Digital Communication from
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Corporate Communication Assignment CCOM5112 Dimpho Mabulana Student Number: 13006850 Lecturer: A3 Human “Public relations (PR) is the practice of managing the spread of information between an individual or an organization and the public. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim of public relations by a company often is to persuade the public‚ investors
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PUBLIC RELATIONS AND CORPORATE SOCIAL RESPONSABILITY INDEX Introduction: Corporate Social Responsibility and PR…………………………………………………………....2 Public Relations and CSR……………………….................3 CSR and stakeholders’ expectations……………................3 Evolution of CRS and different concepts……….................5 Role of PR firms and PR tools for CSR……………...........6 The impact of CSR on business and society…………........6 Practices on CSR between businesses………………..........6
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What is PR? Throughout the years Public Relations has been used as a tool to convey a message‚ to communicate and in some cases used to skew the public opinion either favorably or not towards a cause‚ organization or person. For some practitioner’s‚ public relations is a vital tool of adjustment‚ interpretation and integration between individuals‚ groups and society (Edward Bernays). Social psychologist‚ Edward Bernays looked at the way that as a PR practitioner you have the ability to influence
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PR Campaign: Overview Kudler Fine Foods is an upscale specialty food store featuring the best domestic and imported foods in three California locations; La Jolla‚ Del Mar‚ and Encinitas. Kudler wants to position itself as a leader in embracing diversity in the workplace. Kudler will create a public relations (PR) campaign that will address the following items; PR issues‚ target audience‚ ethical implications‚ market research plan‚ how the campaign will affect Kudler’s marketing function‚ and
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Two-way symmetrical model This campaign is an illustration of the application of one Grunig and Hunt’s model of PR‚ which is the two-way symmetrical model. Lattimore et al. (2011) state that this model depicts a public relations orientation in which organizations and their publics adjust each other and it focuses on social science research methods to achieve mutual understanding. In this case study‚ strategic research is utilized to determine the public’s attitude. Particularly‚ the Razor agency
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PR Casebook 2 The debate on owning a handgun has been an issue discussed among American’s for many years and still continues today. Groups such the NRA (National Rifle Association) have started in defense of the 2nd Amendment‚ and others such as the Brady Campaign to Stop Gun Violence funded by Jim Brady‚ who suffered a traumatic brain injury after during an assassination attempt on President Ronal Reagan. Think Public Relations says that the NRA doesn’t support criminal background checks‚ that
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