Long Case Study – Case #12 Google’s Strategy in 2010 Google’s mission statement is: “Our mission is to organize the world’s information and make it universally accessible and useful.” The biggest management issues that we could see in this case were that Google’s management was pushing too hard its employees to keep its huge growth rates and forgot a little bit about its initial motto‚ which was “make money without doing evil”. Also‚ it was proved that Google helped the Chinese government
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The case provides several issues that class members will need to address: 1. How well positioned is Puma for the future now that things have gotten turned around? 2. How important is it that Puma strive to gain sales and market share‚ given that the industry arena in which it competes is “fragmented” with many competitors? 3. Does Puma currently have a good strategy for the long-term or are strategic changes and adjustments needed? 1. What is your opinion of the job that Puma’s management
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JetBlue Airways IPO Valuation Background Started in 1999 with the promise to “bring humanity to air travel‚” JetBlue entered the “Discount Fare Airlines” to join the likes of Southwest‚ ATA‚ Frontier and others (Bruner 2002). With a strong and experienced management team‚ having Continental Airlines’ former vice-president as president and COO‚ and Southwest Airlines’ former executive vice-president and treasurer as CFO‚ David Neeleman believed that his new airline would thrive. Neeleman built
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Metapath was a hi-tech company providing software products for wireless carriers. It had a revenue of 22 million and was emerging as the premier company in its market space. The ultimate goal of the founder‚ Hansen‚ was to see the Metapath go IPO in two years. However‚ this company confronted two main obstacles for that goal: concentrated customers and fluctuant quarterly revenues. To expand his business and also solve these problems‚ Hansen need to again raise more money. Like most of the software
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should Robert Polet concentrate solely on strengthening the Gucci brand further‚ or should he expand the multi-brand strategy to the next level? Situation Analysis As the economy began to deteriorate near the end of 2008‚ luxury brands like Gucci‚ Prada‚ and Louis Vuitton all began to feel the effects. Consumers were beginning to spend less and save money through the times of economic uncertainty. One of the hardest hit industries what that of luxury goods. Robert Polet was faced with an extremely
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Case facts Nike entered the 1980s on a roll‚ thanks to the successful launch of Nike Air technology in the Tailwind running shoe in 1979. By the end of 1980‚ Nike completed its IPO and became a publicly traded company. This began a period of transition‚ where several of Nike’s early pioneers decided to move on to other pursuits. Even Phil Knight stepped down as president for more than a year in 1983-1984‚ although he remained the chairman of the board and CEO. By the mid-1980s‚ Nike had slipped
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CasesHelp Week 1. Google Inc. Case Questions 1. Review Google’s corporate webpage and annual report. How would you describe Google’s strategy? 2. Prepare a competitor analysis. How would you define Google’s industry? Who are Google’s competitors? 3. Prepare an environmental analysis. What are the major trends impacting Google’s industry? What are the growth prospects for Google’s core business? 4. Do you think Google’s industry is a competitive market‚ in the technical sense? Does Google have
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7/11/2015 KuoJung’s Blog: Coach Case 1 More Next Blog» Create Blog Sign In Kuo‐Jung’s Blog 2014年12月8日 星期一 Coach Case 1. What are the defining characteristics of the luxury goods industry? What is the industry like? There are some characteristics of the luxury goods industry include creative designs‚ high quality‚ and brand reputation to attract customers. The luxury goods market can divide to three categories: haute‐couture‚ traditional luxury‚ and accessible luxury. The haute‐couture
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CASE QUESTIONS Cash Flows and Value. Cost of Capital Case 1: Hop-In Food Stores‚ Inc. 1. Determine the correct price for this particular IPO. Use several methods to do this and compare them. 2. What extra information would you try to acquire in a real life situation? Case 2: Chem-Cal Corporation 1. How do you calculate the WACC for this firm? 2. What is the cost of capital of the debt‚ preferred stock‚ and common stock (assume the equity beta is 1.22)? 3. Calculate the WACC. How can a WACC be used
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main lines : Escada CollecRon & Escada Sport – 1990’s era of acquisiRons (Saint John’s Knit‚ Kemper‚ etc.) • Decline (1992 – present (Feb 2011: case date): – – – – Death of Margaretha (designer) ExecuRve turn over and instability Lack of modernity Insolvency in 2009 and acquisiRon by
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