To: Prada Board of Directors From: Grupo Capo Milano Subject: Options to Raise Capital Business Proposal Following a series of expansions and acquisitions in the early 2000s Prada has found itself with a large amount of debt maturing over the next year. Since Prada is challenged with raising €1 billion to cover loans maturing in the coming year‚ the analysts at GCP have researched several options for the board to consider. These alternatives include issuing sort term bonds
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MSc In Marketing & Strategy Introductory Assignment: In a dynamic business world‚ phrases such as ‘strategic planning’‚ ‘marketing planning’ or ‘change management’ are oxymoronic! Student Number: 1162864 Submission Date: 17 October 2011 Word Count: 782 This work is submitted as a part of the requirements for the MSc in Marketing & Strategy. The work contained in this assignment is my own‚ individual and original work and has not been used in whole or in part for any assessment on this
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and the potential disadvantages/drawbacks associated with marketing planning‚ based on a critical review of the literature. Marketing planning is a series of activities in a logical sequence leading to the setting of marketing objectives and the formulation of plans for achieving them. There has been much research into the advantages and disadvantages of marketing planning; the main findings will be described in this paper. Marketing planning helps to identify potential sources of competitive
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consumer"‚ (Meyer et al‚ 1988). With the help of distribution channels‚ companies are able to overcome the time‚ place and possession gaps that separate goods and services from the consumers. As said by Aaker (1984)‚ access to an effective and efficient marketing channel is often a key success factor. However‚ in this competitive era‚ an understanding of the alternative distribution channels and the trends in their relative importance can be of strategic importance for any company. For example‚ the growth
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Name: Mehak Tazeem Roll No. 10-161 Assignment No: 5 Submit To: Ma’am Asmarah Manolo Blanik Shoes‚ same as clothing need their own designer. In the fashion world there are several names that left a lasting mark on the industry for both shoes and clothing. Despite the many “youngsters” some of the older generation will always be on the first line‚ first to instruct the young and second to remind customers that classic has no age. We will introduce you to the most famous shoe designers whom
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techniques involved in developing a marketing strategy L.O. 1.1: Provide a clear and accurate outline of the planning principles and involved in developing a marketing strategy for your company. L.O. 1.2:Describe and critically evaluate a range of tools and techniques used to produce a strategic marketing plan for your company. L.O. 1.3: Compare and contrast the BCG Matrix and Product Life Cycle. Describe how it can be used to develop a marketing strategy for your company
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| Founder(s) | Mario Prada | Headquarters | Milan‚ Italy | Number of locations | Over 250 Worldwide boutiques | Key people | Miuccia Prada‚ Head Designer Patrizio Bertelli‚ CEO Sebastian Suhl‚ SVP & CCO Donatello Galli‚ CFO | Products | Clothing‚ cosmetics‚ fashion accessories‚ jewelry‚ perfumes‚ spirits‚ watches‚ wines | Services | Department stores | Revenue | €2.15 billion (2010) | Employees | 2‚841 (2011) | Website | www.prada.com | The Prada brand dates back to the
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“EYE-Mazing!” A Marketing Plan for New Market Development Submitted by: Ando‚ Hanna Mari Cabucos‚ Trisha Marie Igat‚ Sandra Marie Pullon‚ Danica Anna Regis‚ Geneva Santiago‚ Gio Andro Suarez‚ Angel Submitted to: Prof. Angelo Alfonso Abejero A. Market Analysis * Demographic/Population Developments An estimated 180 million of the World’s population are visually disabled. The 3rd.Philippine National Survey of Blindness conducted last year showed that
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Beebe‚ 2007). As a result‚ it is vital to entrepreneur leaders to fulfill their role as leaders through highly effective leadership. The essay firstly discussed leadership types established by Darling and Leffel (2010). Then it analysed how Muccia Prada applied Director and Creator types of leadership to her career. Finally‚ it argued the mixture of these two types of leadership made her a highly effective leader. Leadership is one of the key to the success of any organisations. According to (Redien-Collot
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The Marketing Audit The marketing audit has certain similarities to a financial audit in that it is a review or appraisal of your existing marketing activities. Carrying out the marketing audit provides the opportunity to review and appraise your whole marketing activity‚ enabling you to assess past and present performance as well as to provide the basis for evaluating possible future courses of action. Because the business environment is constantly changing‚ the marketing audit should be used
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