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    integrating such work. Relevance theory bridges communication and cognition and‚ as such‚ provides a solid foundation for further research on persuasion. Marketing communication offers a rich domain of investigation for this endeavor: we show that pragmatics can only benefit from an analysis of persuasive communication in an “optimized” context such as marketing. 1 Introduction One of our goals‚ when we communicate‚ is to be understood. Another goal is to be believed: we try to affect our audiences’

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    Linguistics

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    University Press 0267-1905/99 $9.50 PRAGMATICS AND SLA Gabriele Kasper and Kenneth R. Rose INTRODUCTION Pragmatics has two roles in SLA: It acts as a constraint on linguistic forms and their acquisition‚ and it represents a type of communicative knowledge and object of L2 learning in its own right. The first role of pragmatics is evident in functionalist (Tomlin 1990) and interactionist (Long 1996) views of SLA. The second role puts pragmatics on a par with morphosyntax‚ lexis‚ and

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    interaction” (p. 60). There are two kinds of face wants. The positive purpose is called face saving act‚ while the negative one is called face threatening act. The data in this paper are taken from Tintin and Asterix comic series. The theories used cover pragmatics area‚ especially taxonomy of speech act theory (Yule‚ 1996; Mey‚ 2001; Leech‚ 1991) and theory of the notion of face by Erving Goffman (as cited in Yule‚ 1996; Thomas‚ 1995). Therefore‚ this paper will try to convey how the misinterpretation of

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    Sociological Principle of Language Teaching and Language Learning Speech Act Theory A theory of language based on J. L. Austin ’s How to Do Things with Words (second edition‚ 1975)‚ the major premise of which is that language is as much‚ if not more‚ a mode of action as it is a means of conveying information. As John Searle puts it‚ "All linguistic communication involves linguistic acts. The unit of linguistic communication is not‚ as has generally been supposed‚ the symbol‚ word‚ or sentence

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    Syntax

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    LECTURE 7: SYNTAX. BASIC SYNTACTIC NOTIONS. 1.General characteristics of syntax. The grammatical structure of language comprises two major parts – morphology and syntax. The two areas are obviously interdependent and together they constitute the study of grammar. Morphology deals with paradigmatic and syntagmatic properties of morphological units – morphemes and words. It is concerned with the internal structure of words and their relationship to other words and word forms within the paradigm

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    observance of certain conversational maxims). And as speakers we rely on this assumption when we expect that our hearers will understand us. This starting point has already proven to be very fruitful for the philosophy of language and linguistic pragmatics. Nevertheless we still do not have a theory in an narrow sense. The Cooperative Principle “Make your conversational contribution such as is required‚ at the stage at which it occurs‚ by the accepted purpose or direction of the talk exchange in

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    Deixis

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    DEIXIS (Pragmatics - S. C. Levinson) Deictic elements scope to locate what is being referred to in time‚ space etc. Traditional categories of deixis are: person‚ time and place Person deixis concerns the encoding of the role of participants in the speech event. According to grammatical categories of person we distinguish: first person is the grammaticalization of the speaker’s reference to himself second person is the encoding of the speaker’s reference to one or more addressees third

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    communicative competence

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    Communicative Competence Dell Hymes The concept was introduced by the sociolinguist Dell Hymes as a response to the perceived limitations in Chomsky’s competence/performance model of language. It was also a reaction against Chomsky’s overemphasis on linguistic competence. Hymes defined cc as that aspect of our competence that enables us to convey and interpret messages and to negotiate meaning interpersonally within specific contexts. or Knowledge that enables a person to communicate functionally

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    the discourse marker Well

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    said”‚ which are all discourse markers. They are small words which do not contribute to the propositional content of the utterance which they modify. The present paper focuses on the pragmatic functions of the discourse marker WELL in verbal interaction. It is beneficial for English learners to analyzing its pragmatic functions in translation practice. Keywords discourse marks; WELL; communicating purpose; English learners 1. Introduction It is very common in English to use the expression

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    conversational strategies is indispensable in the pragmatic analysis and interpretation or irony in literature‚ particularly the verbal behavior of characters. Works Referenced: Grice‚ P. H. (1975). Logic and Conversation. In: P. Cole and J. Morgan (eds.). Syntax and Semantics vol. 3: Speech Acts. pp.41~58. New York: Academic Press "irony‚ n." OED Online. Oxford University Press‚ March 2017. Web. 12 April 2017. Jafari‚ J. (2013). The Pragmatic Analysis of Wilde’s Comedy: The Importance of Being

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