PRECISE SOFTWARE CASE ANALYSIS Problem: When and how to introduce an end-to-end new product to the market? Issues: 1. Should we (Precise) introduce a new product in Open World conference 2000? What could be the impact if we delay to offer an end-to-end solution in the performance management space? 2. What is the best selling strategy for the new product? 3. What is the best pricing strategy for the new product? 4. Should we maintain a single sale force or separate
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1. In assessing the value of Precise SQL for the user firm one has to consider increase in DBA productivity. Assuming 52 weeks in a year‚ how many hours does a DBA save in a year because of Precise? 3 Points DBA Hours Saved per year 52 * 9.4 488.8 DBA Hourly Wage (assuming 40 hours to a week) 3 Points Unburdened DBA salary $60‚000 Hours worked Per Year 52 * 40 2080 Burdened DBA salary 1.33*$60‚000 $79‚800 DBA Hourly Wage (unburdened) $60‚000/2080 $28.84 DBA Hourly Wage (burdened)
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Background of case study: Precise is developing performance management and availability software serving firms with complex network of hardware and software components. Market Dynamics The leading seller of database management systems was Oracle followed by BMC and Quest Problem Area: Designing the following for their new product: * Product Launch Calendar * Market Strategy * Sales Force Strategy * Channel Strategy Growth Rate: The market is experiencing a very high growth
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Case Analysis: Precise Software Solution ! Problem: When and how to introduce the new product‚ Insight‚ to the market? ! Issues: • Should Precise Software Solution introduce the new product at the OpenWorld 2000? Is the new product ready for the OpenWorld 2000? • What’s the impact of delaying the introduction of the new product? • What the selling strategy will be? Should this product be sold through the same sales force as other successful products? • How to price the new product? ! Industry/MKT
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CSC CASE ANALYSIS Case 1 – Only Student software launched. In this case‚ the selling rate is $50 ‚ the Unit Contribution will be fixed to $ 35 (50-15) for all other segments‚ and for student segment‚ it will be $15.( (60% of 50) -15). Case 2 – only Commercial software – The optimal price should be taken as 225 as that covers all other categories except the students. Case 3 – only Industrial software – the price should be 600 as the incremental contribution below this segment is less than
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Precise/ A Raisin in the Sun articles analysis Jacqueline Foertsch’s “Against the "starless midnight of racism and war": African American intellectuals and the antinuclear agenda” When reading A Raisin in the Sun‚ many references to bombs have been and will be read as references to racial bombings such as church‚ home‚ and freedom rider’s bus bombings. However‚ Foertsch analysis Hansberry’s multiple references to the racist tensions occurring during the time of A Raisin in the Sun‚ and claims
Free Racism Racial segregation Atomic bombings of Hiroshima and Nagasaki
areas for Precise). Cons 1. No proper user interface – would hamper the reputation of the product and company as a whole (something for which they have stood for ). 2. Since the roll out will be a beta version‚ there will be loads of development required. The competition may then imitate the product and come up with their own modifications. First mover advantage may be lost. 3. Only monitor functionality would be launched – the other facets such as detect‚ improvement and analysis will not
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Title: Marketer Acculturation: The Changer and the Changed Author(s): Lisa Penalosa‚ Assistant Professor of Marketing‚ College of Business‚ University of Colorado and Mary C. Gilly‚ Professor of Marketing‚ Graduate School of Management‚ University of California‚ Irvine Citation: Lisa Penaloza and Mary C. Gilly‚ “Marketer Acculturation: The Changer and the Changed” Journal of Marketing‚ Vol. 63 (July 1999)‚ pg 84-104 Keyword:Acculturation‚ Multidisciplinary Theoretical Foundation‚ Critical
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Brief Analysis During the years 2001 to 2004 of gradual development of Jive Systems‚ the company solidified its status as the fastest growing SBS Company in the industry‚ doubling the size of its workforce since 2008 and increasing full year revenue 85% from 2008 to 2009. Throughout this period of rapid growth and expansion‚ Jive relied on a variety of technologies to handle their sales forecasting process. Till they realized that their structure of business changing almost daily‚ Jive’s eccentric
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Case: _Centra Software Name(s):Alyssa Altman & Ashley Hayes Section: ______ Be sure to hand in the complete template‚ including grading sheets. Fiel d Sa les 2. Les ser ’s S trateg y 1. Ree d ’s Strat egy 5 & 6. Alternatives and analysis (typically 3-5 alternatives) 3. E limi nate 1. Strengths -Leon Navickas who is the founder of Centra had worked as general manager of Advanced Research and Development on the Lotus Notes groupware‚ which shows he has knowledge of the industry. (pg 4)
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