Background of case study: Precise is developing performance management and availability software serving firms with complex network of hardware and software components. Market Dynamics The leading seller of database management systems was Oracle followed by BMC and Quest Problem Area: Designing the following for their new product: * Product Launch Calendar * Market Strategy * Sales Force Strategy * Channel Strategy Growth Rate: The market is experiencing a very high growth
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Case Analysis: Precise Software Solution ! Problem: When and how to introduce the new product‚ Insight‚ to the market? ! Issues: • Should Precise Software Solution introduce the new product at the OpenWorld 2000? Is the new product ready for the OpenWorld 2000? • What’s the impact of delaying the introduction of the new product? • What the selling strategy will be? Should this product be sold through the same sales force as other successful products? • How to price the new product? ! Industry/MKT
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1. In assessing the value of Precise SQL for the user firm one has to consider increase in DBA productivity. Assuming 52 weeks in a year‚ how many hours does a DBA save in a year because of Precise? 3 Points DBA Hours Saved per year 52 * 9.4 488.8 DBA Hourly Wage (assuming 40 hours to a week) 3 Points Unburdened DBA salary $60‚000 Hours worked Per Year 52 * 40 2080 Burdened DBA salary 1.33*$60‚000 $79‚800 DBA Hourly Wage (unburdened) $60‚000/2080 $28.84 DBA Hourly Wage (burdened)
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PRECISE SOFTWARE CASE ANALYSIS Problem: When and how to introduce an end-to-end new product to the market? Issues: 1. Should we (Precise) introduce a new product in Open World conference 2000? What could be the impact if we delay to offer an end-to-end solution in the performance management space? 2. What is the best selling strategy for the new product? 3. What is the best pricing strategy for the new product? 4. Should we maintain a single sale force or separate
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a. UPNOW: UPNOW software is privately held company which was founded in 1996 to sell innovative software for building‚ operating and monitoring ecommerce websites. The sales team from the organization used to store all their data into spreadsheets. This involved a lot of manual effort. The IT initiative addressed these problems by building a system that would enable the sales representatives to consolidate prospective customer information in a database and make it available to everyone who needed
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CAMBRIDGE SOFTWARE CORPORATION CASE QUESTION 1: IF CAMBRIDGE SOFTWARE IS OBLIGED TO LAUNCH JUST ONE PRODUCT‚ WHICH ONE SHOULD IT BE‚ AND HOW SHOULD IT BE PRICED? For every single version‚ we have calculated the total contribution for each price that segments are willing to pay‚ and chosen the price that can maximize the total contribution. SELL ONLY "STUDENT" VERSION Price Segments unit cost Unit Contribution Seg. Dev. Costs Demand Total Contribution $200 Consultants $15
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A literature review of Patients and Families experiences with video telehealth in rural/remote communities in Northern Canada. Rahul Raj Student id # 100806429 Course director: Diane Duff George Brown College‚ Toronto‚ Ontario Date of submission: March 02‚ 2012 Introduction The literature review critically valuates the families’ experiences with video telehealth in rural communities in Northern Canada. Many electronic health care research projects have tested the video
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Precise/ A Raisin in the Sun articles analysis Jacqueline Foertsch’s “Against the "starless midnight of racism and war": African American intellectuals and the antinuclear agenda” When reading A Raisin in the Sun‚ many references to bombs have been and will be read as references to racial bombings such as church‚ home‚ and freedom rider’s bus bombings. However‚ Foertsch analysis Hansberry’s multiple references to the racist tensions occurring during the time of A Raisin in the Sun‚ and claims
Free Racism Racial segregation Atomic bombings of Hiroshima and Nagasaki
1. First mover advantage. 2. Delaying the launch probably would result with competition coming up with similar product. 3. Mass propaganda possible via Open world. Less marketing expense (presently that is one of the key expense areas for Precise). Cons 1. No proper user interface – would hamper the reputation of the product and company as a whole (something for which they have stood for ). 2. Since the roll out will be a beta version‚ there will be loads of development required.
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Introduction Solutions Software Company is a leading international software company. It is Australian division which is located in Sydney. Jane Cordon is new General Manger in Solutions Software Company. However‚ due to strange work environment and new work requirements‚ there exist many problems in Solutions Software Company. These problems include leadership skill problems‚ conflict of communication or inappropriate leadership style. If some problems don’t gain effective solutions‚ conflict between
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