structure analysis‚ and web text retrieval. This paper focuses current technologies in web image search engines and compares result between the main search engines (namely Google‚ Bing and yahoo) depend on stander evaluate precision and recall where Google image get the highest precision through evaluate. Key-words image retrieval‚ evaluation‚ CBIR‚ text-based. I. INTRODUCTION User use web to get any type information all over the world‚ maybe information with different format URL‚ text‚ document
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Problem Statement The aim of this report is to analyze the two different launch strategies (as a niche or a mainstream product) for Colgate Palmolive ’s new toothbrush‚ Precision‚ and choose the one that is the most suitable in the face of the market competition and consumer needs. The report also aims to make recommendations for the positioning‚ branding‚ communication and promotion of the product under the chosen strategy. Situation Analysis Company: In 1991‚ CP held 43% of the world toothpaste
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Study Executive Summary Colgate-Palmolive (CP) plans to launch a new toothbrush in the US tentatively named The Precision Toothbrush. The Precision is expected to develop the super-premium market for CP as well as to reinforce and enhance CP’s brand image. Key recommendations conclude in this case study are as follow • Target therapeutic and cosmetic consumers • Position Precision in the super-premium segment and reposition to the mainstream market during its maturity • Emphasize on professional
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determine the best marketing strategy for the launch of the new Colgate Precision. The issue can be divided into the following four major areas: 1. Positioning: Which market should be targeted? 2. Branding: Should Colgate make the most of the company’s brand? 3. Communication & Promotion: How does Colgate distribute its advisement expenditures among products? How much should Colgate invest in advertising Colgate Precision? 4. Channel: Which distribution channel should Colgate use? Our team must
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COLGATE PALMOLIVE PRECISION TOOTH BRUSH Synopsis :- The analysis of the two different launch strategies 1. Introduction and Company Background. Colgate Palmolive was the global leader in household and personal products‚ with sales of $6.06 billion and gross profit of $2.76 billion‚ as in 1991. The company was also the No. 1 in US retail tooth brush market with 23.3% of volume share. The company had 43% of the world’s tooth paste market and 16% of the world tooth brush market. In 1991 there was
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WCB/McGraw-Hill‚ 1992 Accuracy and Precision Experimental error is the difference between a measurement and the true value or between two measured values. Experimental error‚ itself‚ is measured by its accuracy and precision. Accuracy measures how close a measured value is to the true value or accepted value. Since a true or accepted value for a physical quantity may be unknown‚ it is sometimes not possible to determine the accuracy of a measurement. Precision
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WAC for Colgate-Palmolive "The Precision Toothbrush" Introduction Colgate-Palmolive (CP) is a global leader in household and personal care products‚ with over $6.06 billion in sales and a gross profit of $2.76 billion. CP’s five-year plan emphasizes new product launches and entry into new geographic markets and a continuing focus on core consumer products. Although international sales remained CP’s strong suit‚ accounting for 64% of sales and 67% of profits in 1991‚ the company faced tough competition
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References: Colgate Palmolive. (0020‚ May 17). Media Week‚ 20‚ 17-36. Laidler‚ N. (2003). Colgate Palmolive company: the precision toothbrush. Harvard business school. Extracted from Colgate-Palmolive Company: The Precision Toothbrush.” Harvard Business School. McCarthy‚ J‚ (2002). Basic marketing: a global managerial approach. New York: McGraw-Hill Companies‚ 2002. 276-277. Pauszek‚ K. (2009). Colgate palmolive – marketing
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Colgate Palmolive Precision Toothbrush Case Study Basil Faruqui After developing a new the Precision toothbrush Colgate Palmolive is evaluating how to position it. The two options being considered for Precision’s positioning are a mainstream toothbrush‚ where they already have another toothbrush‚ or a super premium niche position where they don’t have any offerings. Other decisions that will follow the positioning decision would be price‚ distribution channels‚ advertising and promotion planning
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strategy canvas which we will now see is both a diagnostic and an action framework for building Timur Precision Bhd blue ocean strategy. It allows two main purposes: to understand where the competition is investing and also what the consumer perception is of these offerings. The vertical axis depicts the value derived from each of the factors the industry competes in (horizontal axis). Timur Precision Bhd understanding of the new business environment lead to its creation of new value‚ not previously
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