"Explore the claim that contemporary societies have moved from modernity into the post modern condition. Illustrate your answer with reference to at least two substantive areas covered in the lecture and seminar programme." As society has developed from a pre-industrial society to modern industrial society (modernity) many sociologists have studied the different elements that have contributed to society’s arrival in the age of modernity. One of the factors that sociologists attribute to modernity
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George Ritzer reintroduces a new concept of thinking in his book The McDonaldization of Society. McDonaldization was a concept that I was unfamiliar with but now I feel as if I understand it. The term itself is refers to a larger process of running a business efficiently. It is taking every action into account to produce the most efficient‚ predictable and controlled end. Ritzer points out that this way of doing business is dehumanizing the world and making it more homogenous. Ritzer provides many
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impersonality. George Ritzer‚ a sociologist‚ found a new model for the rationality principle later in the 20th century. Ritzer found a better way to model rationalization by looking at the fast food industry. Ritzer saw that fast food restaurants had efficiency‚ predictability‚ calculability‚ and control.This discovery of the fast food industry as the new rationality principle caused Ritzer to mainly focus of McDonald’s‚ hence the name McDonaldization. The Mcdonaldization of Society refers to the increasing
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world. Kroc constructed a business model that produced a phenomenon called McDonaldization‚ which has translated beyond the fast-food world to other consumer companies that we frequent‚ everyday. McDonald’s has influenced not only the American society but also outside its borders to affect multiple cultures around the world on a micro and macro level. This essay will summarize the central dimensions and ideas of McDonaldization‚ its effects on our day-to-day lives‚ and its threat to cultural diversity
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In the article “McDonaldization” there were principles discussed that are imposed on our lives. These principles are associated with Weber’s theory of rationalization. The first principle is practical rationality. This principle is seen to be found in people’s everyday life‚ when it pertains to individual’s interests. Weber found that people would go through all of their options that would result in a greater self satisfaction and once that final option is discover‚ people when then take the steps
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Ritzer’s theory of "McDonaldization" is a theory that basically says that many jobs are becoming "McDonaldized‚" or being reduced to simple‚ unskilled tasks. According to Ritzer‚ these are called "McJobs." There are four main components of McDonaldization. The first is efficiency‚ that is‚ the task should be completed using the most optimal method. The second‚ calculability‚ means that‚ for example‚ sales are more important that taste or quality. The third component is predictability‚ meaning that
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Each of these observations highlighted how McDonaldization has overcome Whataburger and turned it into a version of modern day rationalization. The Whataburger design highlighted the McDonaldization of this institution. As Ritzer described in his article the workers were all younger and majority of them minorities and women were overrepresented in this environment. In lecture‚ we discussed
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me when I am in a rush or when the store is overcrowded with people. Essentially‚ I am using the dimension of control because I am using a service that replaces people with technology. The first dimension of Ritzer’s Theory‚ efficiency‚ explains that efficiency is all about
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in the rapidly growing service sector‚ especially in fast food and call centres. Taylorism and Scientific management are the precursors for McDonaldization‚ which are processes of the fast food industry that have become the major organizing principle for other aspects of societies. Its main dimensions are efficiency‚ calculability‚ predictability and control. The aim of Scientific management is to increase the productivity of human labour. Taylor believed that a science had to be developed for each
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George Ritzer describes McDonaldization as "the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world". McDonaldization is the idea that our society is becoming more efficient and more fast paced. Rational systems can be defined as "unreasonable‚ dehumanizing systems that deny the humanity‚ the human reason‚ of the people who work within them or are served by them".1 Today there are many types
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