2006 A Dissertation presented in part consideration for the degree of MA Marketing. 1 Consumer Perception of Global vs. Local Brands: The Indian Car Industry Abstract Key words: Consumer Perception‚ Global brands‚ Local brands‚ consumer preference‚ Country-of-origin‚ foreign brand‚ globalness‚ Consumer ethnocentrism. This study examines consumer perception of global brands vs. local brands in the Indian car industry. Consumer brand perceptions have substantial implications in Marketing
Premium Brand Branding Brand management
Masses: Masses mostly includes people aged above 25‚ most of them are either working or housewives. Youth: Includes majorly students aged between 16-25 Masses Youth Awareness Housewives were not aware from the word as to what consumer promotion (cp) mean. Comparatively‚ males were aware of the word and considered it as a promotion for good loyal clients. After explaining they could explain consumer promotion as an offering for the consumers mainly like sales‚ discounts‚ coupons. They
Premium Marketing Preference Advertising
will affect consumer spending which directly relates to QVC’s goods sold. Inflation is always relevant and can cut into a company’s bottom line. Socio-cultural forces are extremely important to QVC and the television shopping industry. Consumer preference and trends are vital to a company trying to meet the needs of its customers. QVC has adapted to recent trends by promoting its cosmetics‚ apparel‚ food‚ and toys heavily. QVC also has to consider what will attract customers to their channel. They
Premium Customer Economy Good
for leisure and the modest wages I am offered as a student with some college experience; my indifference curve has no tangencies to my constraint. Figure 1 depicts where utility is maximized at point A. As a utility maximizer it suits my personal preferences to accept the unearned income given to me by my parents and consume more leisure time. “Point [A] represents the highest utility that can be reached by [myself]‚ given the budget constraint.” The labor-leisure model makes the assumption that leisure
Premium Economics Consumer theory Microeconomics
Christian Clients’ Preferences Regarding Prayer as a Counseling Intervention Journal Article Review Liberty University April 19‚ 2012 Summary In Eriksen and Weld’s journal article‚ the writers contend that spirituality and prayer is being utilized more and more by mental health practitioners and counselors. The concept of prayer within the counseling session is something that was considered for a long time but the actual use of spirituality practices is more frequently being used today
Premium Counseling Preference Religion
To investigate the habitats woodlice prefer is dark condition or wet condition 1. Use a shoebox and place some soil and dry leaves in it. Start looking under rocks or bricks for some woodlice and place them in the shoebox. Make sure the soil is placed enough and evenly to keep the woodlice happy when not under investigation. * 25 woodlice were used for the experiment because the more woodlice used increases the statistics of which condition the woodlice prefer and give a more accurate data
Premium Choice Light Petri dish
Brand Equity‚ Consumer Learning and Choice The concept of brand equity is very important in today’s market place. Every firm is striving to build‚ maintain and also using it to obtain a strategic advantage. The basic idea behind that effort is to add value to the product by the help of brand. This concept brand equity engaged us to think about the future of brand equity in a broader perspective regarding internet and store branding. Different researchers portrayed brand equity in their own way but
Premium Cognition Psychology Perception
Juanita’s Dilemma These alternatives are available to Juanita: 1. She cans totally refuse Smith’s advice. Juanita can negotiate with SenCo’s lenders to reduce SenCo’s capital and discharge its debt. And then‚ she can lay off some employees for a period to decrease expenses; she also has to reform the MXT sensor’s internal circuitry and open up the market to help SenCo get through the hard time. 2. She can not completely agree with Smith. By partially accepting Smith’s requirements‚ Juanita
Premium Analytic geometry Preference
THE STUDY ON THE CONSUMER BRAND PREFERENCES OF FINANCIAL PRODUCTS WITH SPECIAL REFERENCE TO PROFESSIONALS IN COIMBATORE 1. Ms. Avani Shah and Dr. Narayan Baser (2012) in this paper studies the investor preference in selection of mutual fund and measures the fund sponsor quality. After the survey of 305 mutual fund investor and analyzing the results to one way ANNOVA they come to the conclusion that Funds reputation‚ Withdrawal facilities‚ brand name‚ Sponsor’s past performance in terms of risk
Premium Investment Financial services Insurance
336 X INDIAN JOURNAL OF APPLIED RESEARCH Research Paper Marketing Volume : 3 | Issue : 4 | April 2013 | ISSN - 2249-555X Big Bazaar: A Study of Consumer Behavior towards Organized Retail Prof Vineeta Gangal Dr A Kumar Research Scholar‚ Bhavnagar University Department of Business Administration Bhavnagar University‚ Bhavnagar – 364002 Keywords Consumer Behaviour‚ Malls‚ Retail. ABSTRACT Purpose: The shopping habits and purchase patterns of the Indian consumer have seen a drastic change in
Premium Food Preference Utility