Maggi losing instant noodles market share in India to new entrants * NEW DELHI: Maggi instant noodles‚ foods major Nestle’s flagship brand that has dominated the Indian instant noodles market for nearly three decades‚ is losing market share on a monthly basis to newer entrants such as GlaxoSmithKline’s (GSK) Horlicks Foodles‚ Hindustan Unilever’s (HUL) Knorr Soupy noodles‚ Big Bazaar’s Tasty Treat‚ Top Ramen and several other smaller players‚ according to data by market research firm Nielsen
Premium Instant noodles Brand management Maggi
In its sixth season‚ the IPL has sustained its viewership incredibly well. What it has not been able to achieve are consistent full houses at all stadiums. A perfect example would be the Hyderabad stadium‚ which had empty stands. It is here that the IPL can learn from different city-based sports leagues in the USA and UK. The marketing strategies used by these leagues cannot be used by the IPL because of the obvious differences‚ but there are a few good initiatives that can help improve the brand
Premium Indian Premier League Chennai Super Kings Royal Challengers Bangalore
A PROJECT REPORT ON MARKETING STRATERGIES OF INDIAN PRIMIER LEAGUE (IPL) SUBMITTED BY BHAVIK K. SANGHVI THIRD YEAR OF BACHELOR OF MANAGEMENT STUDIES (V-SEMESTER) PRAHLADRAI DALMIA LIONS COLLEGE OF COMMERCE & ECONOMICS‚ MUMBAI - 400 064 TO THE UNIVERSITY OF MUMBAI IN PARTIAL FULFILMENT OF BACHELOR OF MANAGEMENT STUDIES ACADEMIC YEAR 2011-2012 DECLARATION I‚ Bhavik K. Sanghvi student of T.Y.B.M.S. Prahladrai Dalmia Lions College have completed the Project on Marketing Strategies of
Premium Cricket Indian Premier League
------------------------------------------------- Indian Premier League From Wikipedia‚ the free encyclopedia Indian Premier League | Logo of the Indian Premier League | Countries | India | Administrator | BCCI | Format | Twenty20 | First tournament | 2008 | Next tournament | 2013 | Tournament format | Double round-robin and playoffs | Number of teams | 9 | Current champion | Kolkata Knight Riders | Most successful | Chennai Super Kings (2 titles) | Qualification | Champions
Premium Indian Premier League Chennai Super Kings Royal Challengers Bangalore
Table of Contents Veer Savarkar Introduction Vinayak Damodar Savarkar‚ commonly know as Swantantryaveer Savarkar was a fearless freedom fighter‚ social reformer‚ writer dramatist‚ poet‚ historian‚ poltical leader and philosopher. He remains largely unknown to the masses because of the vicious propaganda against him and misunderstanding around him that has been created over several decades. Veer Savarkar was born on the 28th of May 1883 in a village called Bhagoor near Nasik in Maharashtra
Premium Salman Khan Bollywood
Aamir Khan (Urdu: عامر خان‚ pronounced [ˈaːmɪr ˈxaːn]; born Aamir Hussain Khan on March 14‚ 1965) is an Indian film actor‚ director and producer. Khan worked in a number of commercially successful films and has established himself as one of the leading actors of Hindi cinema‚ delivering a number of acclaimed performances.[1][2] He is also the founder-owner of Aamir Khan Productions. Appearing as a child actor in his uncle Nasir Hussain’s film Yaadon Ki Baaraat (1973)‚ Khan began his professional
Premium
Dinesh G. Mhatre EMB III‚ Roll No. 6 Topic: Repositioning of brand Cadbury Objective: • • • • • To review the brand repositioning strategies of different sub-brands of Cadbury in India. To analyze the brand repositioning strategies of Titan watches. To study consumer awareness and perception about the brand repositioning strategies of Cadbury. To understand the ability of Cadbury to motivate consumers to buy their products Desire of Cadbury to expand their target market from kids to younger
Premium Chocolate
Maharashtra Maharashtra‚ is a state in the western region of India. It is the second most populous state after Uttar Pradesh and third largest state by area in India. Maharashtra is the wealthiest state in India‚ contributing 15% of the country’s industrial output and 13.3% of its GDP (2006–2007 figures). Maharashtra is bordered by the Arabian Sea to the west‚ Gujarat and the Union territory of Dadra and Nagar Haveli to the northwest‚ Madhya Pradesh to the north and northeast‚Chhattisgarh to
Premium Maharashtra Mumbai
marketing and distribution. 4. Users have a positive perception about the qualities of the brand. 5. Cadbury main strength is Dairy milk. Dairy milk is the most consumed chocolate in India. 6. By using popular models like Cyrus Brocha‚ Preety Zinta and others Cadburys has managed to portray a young and sporty image‚ which has resulted in converting buyers of other brands to become its staunch loyalists. 7. Cadbury has well adjusted itself to Indian custom. 8. It has properly repositioned
Premium Chocolate Cadbury plc Marketing
marketing and distribution. 4. Users have a positive perception about the qualities of the brand. 5. Cadbury main strength is Dairy milk. Dairy milk is the most consumed chocolate in India. 6. By using popular models like Cyrus Brocha‚ Preety Zinta and others Cadburys has managed to portray a young and sporty image‚ which has resulted in converting buyers of other brands to become its staunch loyalists. 7. Cadbury has well adjusted itself to Indian custom. 8. It has properly repositioned
Premium Chocolate Cadbury plc Cadbury Dairy Milk