MARKETING AUDIT PROJECT ON: SUBMITTED BY: ANOOP KHURANA -2012081 SHASHANK MAKKAR -2012*** MANRAJ SINGH SANDHU-2012136 OJASWI SHARMA-2012154 SUSHANT SHARMA-2012156 INDEX SR. NO. CONTENT PAGE NO. 1 INTRODUCTION 2 2 ENVIRONMENTAL ASPECTS • ECONOMIC • CUSTOMER • COMPETITION 3 MARKETING ASPECTS • OBJECTIVES • STRATEGIES • TACTICS 6 4 4P’S
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Computer and Internet-Usage Policy for BPIK‚ LLC Computer Investigations and Forensics Overview The computer‚ network and information resources at BPIS‚ LLC are provided as a means to increase productivity to support the mission of the BPIS‚ LLC’s employees. Usage of computing and networking components by employees of BPIS‚ LLC should at all times be business related and reflect good judgment in the utilization of shared resources and take heed to the ethical and legal guidelines
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Strategic Brand Management Assignment 2 - Top Global Brands PEPSI Submitted By: Archit Kumar Singh (91127) Dinesh Joshi (91131) FMG 18 C Q1 What were the factors that enabled the brand to flourish from launch to the current period and build brand equity? You might wish to examine marketing mix elements and brand resonance model critically in this context. Ans: Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. The drink was first made in the 1890s
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Using Computer-Assisted Audit Techniques to Support Audit I. Executive Summary Nowadays‚ the use of computers dominates in most of the business world; auditors too have recognized that the power and speed of computers can greatly assist them in their work. The term “computer-assisted audit techniques” (CAAT) is used to denote computer techniques that auditors can utilize to help them complete their audits in a more effective‚ efficient‚ and timely manner. Use of the prefix “computer-assisted”
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Marketing Audits and its importance to an organisation As of I am starting to write this essay‚ an historic and astonishing incident happened in US—Standard & Poors first time downgraded American Federal Bonds form AAA to AA+. Look at the messed up world economic picture--US is suffering from recession without any better signs‚ Europe is struggling with debt crisis‚ only growth engine China is also slowing
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Non-Audit Services and Knowledge Spillovers: An Investigation of the Audit Report Lag Angela Walker and David Hay1 University of Auckland Acknowledgements: We gratefully acknowledge helpful comments by Robert Knechel‚ Yi-Hsing Liao‚ and participants at the International Symposium on Audit Research in Maastricht and the Australian National Centre for Audit and Assurance Research workshop at Australian National University. This research was supported by a grant from the University of Auckland under
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ACTUAL PRACTICE & PROBLEMS OF AUDIT PROCEDURE REPORT ON: AMTRANET GROUP UNDER SUPERVATION: Shah Ridwan Chowdhury Lecturer‚ Dept. of Management Studies. Jagannath University‚ Dhaka. PREPARED BY: Group Name: Knowledge Fighter. Section-A‚ B.B.A (3rd Batch) Department of Management Jagannath
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Strategic Audit of Rocky Mountain Chocolate Factory Table of Contents Current Situation……………………………………………………………………………………….4 Current Performance………………………………………………………………………4 Strategic Posture………………………………………………………………………...4‚5 Corporate Governance…………………………………………………………………………..….5 Board of Directors………………………………………………………………….….5‚6‚7 Top Management………………………………….……………………………………7‚8‚9 External Environment: Opportunities and Threats (SWOT)…………………..……9 Natural Environment…………………………
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Marketing Audit: Burnett’s Flavored Vodka Over the past decade‚ the popularity of the spirit vodka has gone through the roof in terms of U.S Consumption. With many consumers looking for healthier‚ low calorie alternatives to beer‚ wine‚ and other dark spirits‚ Vodkas popularity comes as no surprise. The rise of vodka has also brought about another growing trend in the spirits industry and that is the growth of flavored vodkas. Flavored vodkas allow consumers with particular taste to enjoy an
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The owners (stockholders) elect a board of directors to provide oversight of the organization’s activities and accountability back to its stakeholders.” The key players in corporate governance are the stockholders (owners)‚ board of directors‚ audit committees‚ management‚ regulatory bodies‚ and both internal and external auditors. 2-2. In the past decade‚ all parties failed to a certain extent. For detailed analysis‚ see exhibit 2.2 in the chapter and repeated here: Corporate Governance
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