Sachin Ramesh Tendulkar (English pronunciation: /səˈtʃɪn tɛnˈduːlkər/ ( listen); born 24 April 1973)[1] is an Indian cricketer widely acknowledged as the greatestbatsman in One Day Internationals[2] and second only to Don Bradman in the all time greatest list in Test cricket.[3] In 2002‚ The Wisden ranked him the second greatest Test batsman of all time‚ behind Don Bradman‚ and the second greatest one-day-international (ODI) batsman of all time‚ behind Viv Richards.[4] Tendulkar was a part of the 2011
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Many in this country including the corporates are closely watching the IPL controversy and it had led Mr.Shari Tharoor to submit his resignation. There are many interesting issues in the entire episode and I want to highlight few issues as a classic example of complications in dealing with corporate issues. Any irregularity in a company may be dealwith by the Central Government‚ Company Law Board‚ Company Court and SEBI if the Company is a listed Company. We rarely see the Central Government suo
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are big businesses – the Bollywood stars as do the cricketers appear regularly on TV to endorse everything from under-garments to life insurance to passenger cars. How about bringing them together – and that’s what happened in 2008 when the Indian Premier League (IPL) was inaugurated. Cricket‚ in its traditional form‚ usually being a day-long or a five-day game‚ because of the the duration of the game‚ was always seen by the Europeans and Americans as something boring that only cricket-crazy Indians
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advertising industry. Zoozoos have been successful in giving Vodafone a makeover and establishing maximum brand presence. I consider it to be a perfect example of a well-laid out marketing strategy for the following reasons: Vodafone chose the Indian Premier League 2 (IPL-2) as a platform to launch their advertisement‚ which proved to be a great marketing strategy. Cricket is considered to be a religion in India‚ and Zoozooz captured attention of nearly two billion people during the IPL. People eagerly
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In its sixth season‚ the IPL has sustained its viewership incredibly well. What it has not been able to achieve are consistent full houses at all stadiums. A perfect example would be the Hyderabad stadium‚ which had empty stands. It is here that the IPL can learn from different city-based sports leagues in the USA and UK. The marketing strategies used by these leagues cannot be used by the IPL because of the obvious differences‚ but there are a few good initiatives that can help improve the brand
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HOSPITALITY Tourism industry Hospitality is one of the most interesting and challenging industries to work in and offers a wide range of job and career opportunities and an endless variety of places to work in. Hospitality is the business of helping people to feel welcome and relaxed and to enjoy themselves. You may be providing them with accommodation‚ a meal or a cocktail or even entertaining them. But it is all about customer service and providing the best experience possible for your customers
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causes. In December 2008‚ Idea launched a website called http://bythepeople.in to take forward its TVCs based on democracy... Idea’s Association with IPL In March 2009‚ Idea tied up with Mumbai Indians‚ one of the teams participating in the Indian Premier League (IPL). IPL provided Idea with a good opportunity for its brand building exercise as the competition was closely followed by the entire country. Idea launched a campaign called ’Call the Cricketers’ on April 30‚ 2009... The ’Out-Of-Home’ Campaigns
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MARKETING ASSIGNMENT SUCCESSFUL NEW PRODUCTS CONTENTS 1) INTRODUCTION 2) CHARACTERISTICS THAT HELP A PRODUCT TO BE SUCCESSFUL 3) PAGALGUY 4) YAMAHA FZ 5) UNIVERCELL MOBILES 6) NEEYA NAANA 7) IPL 8) REFERENCES INTRODUCTION The world is a competitive battlefield for businesses‚ where every day new players enter with vigor and the existing ones tighten their grip on the market. But there is
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GREAT LAKES INSTITUTE OF MANAGEMENT TERM – V CONSUMER BEHAVIOR A CASE STUDY Is Indian Premier League (IPL) well marketed? Prepared by:- Tanvir ali Saiyad (FT 13483) Cricket is being hailed as a religion in India. It is said that cricket unites Indians better than any religion can ever do. Although Hockey is the national game of India‚ it is cricket that enjoys supremacy in terms of fan following. From a school going kid to retired old man‚ the charisma of cricket has enchanted almost
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CRICKET- A RELIGION IN INDIA Cricket: It is the word that gives my whole body an adrenaline rush. It is not just a game. It’s a religion. There’s only one religion that I follow‚ and that’s Cricket. I believe in only one god‚ that’s Sachin Tendulkar. This Indian is the best and most popular cricketer in the world. He’s my idol and it is fair to say that my ideals are shared by my countrymen. The country comes to a stop when a cricket match is being played. The roads are deserted‚ parties and
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