Marketing Research Project on AMUL Chocolate Submitted by: Nabanita Kalita (15) Priyanka Mahanta (33) Acknowledgement As we know research work needs hard work‚ keen insight and long patience with scholarly vision based on content operation hence it becomes a humble duty to express our sincere gratitude to Mrs. Rinalini Pathak Kakati‚ our Project In-charge for her ideas and help. However‚ we accept
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SWOT ANALYSIS A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths‚ weaknesses‚ opportunities‚ and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product‚ place‚ industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. Table below shows the SWOT and
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INTRODUCTION The purpose of this report is to represent a SWOT analysis for a WestJet Airlines Ltd. “SWOT is an acronym describing an organization’s appraisal of its internal Strengths and Weaknesses and its external Opportunities and Threats.” These factors will determine the success or failure of any company. This WestJet SWOT analysis is done at the level of the entire organization and is a useful tool for understanding‚ decision-making and achieving company’s corporate goals and objectives
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grows too fast and is loosing the focus while on the other hand some critics compare Starbucks’ coffee with Mc Donald’s´ hamburger and believe that they will grow up more and more as the dominant player on this market . With the help of the SWOT analysis and the BCG matrix the situation of Starbucks can be analyzed after finding out‚ why people pay more money for a coffee‚ than in other coffeehouses. What has suddenly made people across the world willing to pay three to four times more for
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incorporated in 1994 in the state of Washington‚ USA. It is now one of the world ’s largest online retailers with net sales of 61‚093$ in year end 2012 (Amazon.com‚ 2013). To understand more this business‚ the following will conduct a SWOT analysis of Amazon. 2. SWOT ANALYSIS 2.1. STRENGTHS Huge Global Brand Amazon was a pioneer in the application of information technology in the retail sector. Amazon has developed customer database up to the number of 30 million and become the leading online retailers
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Opportunities and Threats Instructions: You will be providing your answers on this document. Please save it on your own drive and keep a copy after you submit through Blackboard Assignments & Rubric link. 1. Select a company for which to do a SWOT analysis. You may select a company for which you have worked OR select one that has a fairly descriptive web site to obtain information. You might also consider a company for which you would like to work for in the future. Company Name: Jaguar
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SWOT Analysis – WIPRO Background: Wipro Ltd. is the flagship company of the Azim H Premji group. Wipro was incorporated in the year 1945. The company started off originally as a manufacturer of vegetable ghee/vanaspati (hydrogenated vegetable oils)‚ refined edible oils etc. Gradually‚ It diversified into various other businesses. The group forayed into information technology business in 1982. Wipro is a global IT services company. The company provides comprehensive IT solutions and services
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Céline Creppe SWOT ANALYSIS OF LIEGE –BELGIUM Liège is located in the East part of Belgium‚ in Wallonia where the language is French. It is not far from borders with Germany and with Netherlands. The area is over 69.39 km2 and the population is about 195‚576‚ which means a density of 2‚800 inhabitants/km2. Swot analysis: Strengths Weaknesses Old historical city‚ Palais des Congrès (for business meeting)‚ squares like “jardin botannique”‚ “parc de la boverie”‚
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Opportunity Along with the rapid economic development‚ the automobile industry faced with unlimited opportunities. The consumption level improved constantly which stimulate the expanding speed of automotive industry. Recently‚ several brands similar to Skoda intend to position the target market as young people that pursue fashion but not with high income‚ this is a new market without a leading brand. Moreover‚ the new energy resources cars have the wide long term potential in this century. There
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The SWOT analysis identifies Ford’s developed strengths that can be used in tackling any weaknesses‚ opportunities‚ and chances to address any threats that the company is facing that will help maximize their practice. In order to be successful in becoming one of the top company’s in the automotive industry‚ Ford must be capable in addressing the company’s main issues‚ so that performance is enhanced. It is obvious in this analysis that Ford suffers in the amount of
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