L’Oreal : Strategies for the Indian Market Session 4: Preparation Questions 1. Evaluate L’Oreal’s entry strategy in the Indian market with respect to the product‚ promotion‚ pricing and place decisions? 2. What have been the changes in the marketing strategy of L’Oreal in the last 8 years? Evaluate them with respect to selection of product / market and each element of the marketing mix? 3. What factors helped the rapid adoption of Excellence colorants among its target customers?
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Preparation of Esters Introduction Esters are known for their pleasant smells such as perfumes and artificial flavorings in contained labs. They are formed when a carboxylic acid reacts with alcohol and a strong acid such as a catalyst called sulfuric acid (H2SO4) for this lab. The structural formula for esters can be represented as R-COO-R’. The R and R’ symbolizes different alkyl groups that can be combined to the ester. When naming an ester the first part comes from the alcohol followed
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Preparation and Characterization of Alkene Balacanao‚ Gladys A.1‚ Miranda‚ MarilynI2 1 Student (s)‚ Subject/Section‚ School of Chemical Engineering‚ Chemistry and Biotechnology‚ Mapua Institute of Technology; 2 Professor‚ School of Chemical Engineering‚ Chemistry and Biotechnology‚ Mapua Institute of Technology [pic] ABSTRACT The purpose of this experiment is to prepare cyclohexene form cyclohexanol‚ and know the properties of alkene. The first part of this experiment is preparation of cyclohexene
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Autumn White Biology 258-05 November 26‚ 2012 Unknown #19 Enterbacteriaceae Enterobacter aerogenes ABSTRACT The objective of this report was to identify an unknown microorganism through several differential media tests. Over the course of a couple weeks‚ ten tests were performed. First‚ a gram stain was performed‚ indicating the bacterium was gram negative. An aerotolerance test determined that the bacterium was a facultative anaerobe. Next‚ a negative result in the
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The Fear of The Unknown The short stories of Ben Loory‚ Stories for Nighttime and Some for the Day‚ exhibit numerous postmodern qualities through literary context‚ language and themes. One of these reoccurring themes within the collection is the concept of fear of the unknown. Three stories exemplary of this theme are “The Magic Pig‚” “The Fish in the Teapot‚” and “The Snake in the Throat.” In every one of these stories chosen there is an appearance of an object. One character is tortured by the
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Alkenes from Alcohols: Analysis of a Mixture by Gas Chromatography Aim: To analyze a mixture of alkenes by gas chromatography. Introduction: In this lab‚ we specifically used elimination reaction; however we only used the E1 reaction. In the presence of strong acids‚ alcohols protonate to form a good leaving group‚ namely water. Upon loss of a proton to a good leaving group‚ an introduction of unsaturation (a double bond) can be preformed. According to Wikipedia‚ an E2 reaction is typically
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never diminishes nor does a poor economy affect this type of business. At the time of a loved one’s death‚ the family member‚ due to feelings of loss‚ sorrow and guilt‚ is extremely vulnerable emotionally‚ and most of the time will not shop around from one funeral home to another for the best price. After my reading chapter 9 of the textbook‚ I came to realize that the funeral home business is a business about which the average person knows very little‚ and because of this lack of familiarity
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Having the ability to collect and identify unknown microorganisms is vital in health and medicine. This capability is important for a variety of reasons‚ such as knowing the causative agent of disease‚ knowing if the microorganism obtains any beneficial properties and knowing the correct microorganism to use to create a successful antibiotic. Implementing the experimental methods learned thus far in the microbiology laboratory allowed an unknown bacterium to be identified as a result of this study
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Lab Report Preparation Guidelines—IR Spectroscopy‚ General Unknowns‚ CH 315. Introduction/Purpose State in simple terms what the purpose was. Since one is issued a vial of an unknown substance‚ the “purpose” as such is not exactly in doubt. The object is simply to state that obvious purpose‚ as well as summarize (a comma-ed list here is fine) the various means‚ tests‚ so forth that are performed in the approximate order that they are performed. (approximately 10 points) Experimental
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Preparation of Bromotriphenylmethane Abstract The structure of a major component of star anise oil was derived by analyzing its IR spectroscopy melting point of after oxidation and purification. From the evidence obtained‚ it was concluded that the exact structured should be p-methoxybenzoic acid. Introduction The purpose of this experiment is to determine the structure of the major component of star anise oil. It is already known that this component has a molecular formula C10H12O. This
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