1. Executive Summary 3 2. Service 3 3. China Market Analysis 3 3.1PESTEL analysis 3 3.2Target Market 5 3.3Competitors in the market 6 3.3.1 indirect competitors 7 3.3.2 direct competitors 7 3.4 Barriers to entry- Porters Five Forces Analysis 8 4. USP of chemical products logistics 9 5. Marketing plan 9 5.1 product 9 5.2 price 10 5.3 place 10 5.4 promotion 12 5.5 people 12 5.6 process 12 5.7 physical evidence 12 6. Conclusion 13 7. Recommendations 13 8 .Reference list 15
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Product Analysis of Kentucky Fried Chicken History of Kentucky Fried Chicken KFC (Kentucky Fried Chicken) as one of the most popular and successful fast food restaurants‚ which was founded by Harland Sanders in North Corbin‚ Kentucky in 1930 and concentrate on fried chicken‚ after decades of development‚ KFC has become the world’s second largest fast food restaurant chain. In the first twenty years of fried chicken was invented‚ Harland Sanders opened a restaurant to sell the fried chicken
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Eco-Friendly products Eco-friendly products are products that do not harm the environment‚ whether in their production‚ use or disposal. Eco-friendly refers to anything that is good for the environment‚ also called as environmentally friendly or Green. So an eco-friendly product refers to those products that do not affect or cause any harm to the environment. Some of these going green products when in use‚ help conserve energy‚ minimize carbon footprint or the emission of greenhouse gases‚ and
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Think for a moment about the last product you purchased. What was the product? What is the brand name of the product? How would you describe the customer for this product? What is the product’s closest brand competitor? Explain why you chose this brand rather than the competitor’s brand. How did the marketing for the product influence your purchase? The last product I purchased was my new car. It is a 2012 Chevrolet Malibu. The customer for this product would be a young adult to middle aged
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Marketing a new product is challenging. Marketer have to target the right customers with the right product and message at the right time. Much of the failure in new product launches lies in the strategy planning. Strategy is the foundation for new product management and integrates all people and resource in organization. Failure plans may decrease that product’s effectiveness in doing so. New product strategy input components is important. Product failure when marketer fail to describes the market opportunity
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that it wishes. In the essay‚ “What’s Natural about Our Natural Products?” by Sarah Federman‚ Sarah talks about how the words “ nature “ and “ natural “ are being used to sell more products and seem “ healthy “. She goes on to discuss how the word “ natural “ has turned into a marketing asset. Federman shows readers that food companies‚ uses these words to manipulate consumers to buy more of their products. It is a technique that’s used for products like Kraft Cheese to get sales to go up. It is
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UNIT 6: DEMONSTRATE AND UNDERSTANDING OF PRODUCT POSITIONING INTRODUCTION =product offering at heart of marketing effort =starting point of marketing mix = example =good product can result in good marketing mix 1. WHAT IS A PRODUCT =any favourable or unfavourable thing in exchange for money =can be tangible‚ a service‚ or an idea (examples ?) =marketing process for each is the same 2. PRODUCT LEVELS =5 levels = each level adds more customer value =constitutes the customer value
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Product Product is a good or service that meets the requirements of market and segment. It can be tangible and intangible. There are three different types of products which are Shoe‚ Apparel and Accessories.. Plus‚ Puma continue to focus on the expansion of existing business categories while remaining true to our 3 labeling segments: under the Sports Performance pillar (orange label)‚ they accommodate Teamsport‚ Running‚ Training/Fitness‚ Sailing/Outdoor and Golf. Motorsport‚ Lifestyle and Fundamentals
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Assignment #1 “Market Segmentation and Product Positioning” Southern Belle Pastries Ms. Quinisha Story Professor: Stephan Hiatt MKT 500: Marketing and Management Sunday‚ July 18‚ 2011 1. Identify the marketing segment for the product and explain why this segment was elected. Southern Belle Pastries is a start-up home business/company that was founded by I myself Quinisha Story in 2009‚ out of a small kitchen in Manassas VA. Southern Belle Pastries
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The Product Concept PhaseAs discussed in Chapter 2‚ new ideas for new products and services are generated in many different ways in and outside the modern company in the market. Today a more open and collaborative process of accessing innovative ideas and problem solutions is available to companies on the Web in the form of wiki platforms. A wiki is a collaborative Website that can be directly edited by anyone with access to it. This virtual market for new product ideas that is generated by a wiki
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