In the past Nokia customers are consist of high-end‚ mid-end‚ and lower-end customers. But when the market was penetrated by IOS from Apple and Android from Google slowly Nokia is losing their market share. Now their biggest customers are rural China‚ Nigeria‚ Kenya and even Norway‚ Poland and New Zealand have boosted Nokia’s market share recently [1]. The logical groups based on needs‚ motivations‚ or characteristics supposed to be older age customer because they prefer phone that can do the
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SWOT analysis of Nokia Strengths Nokia world’s largest producer and manufacturer of cell phones as well as has the largest distribution network around the world. It is also known for the Creativity‚ Innovativeness‚ durability & reliability. It has very good financial position‚ higher return on equity (ROE)‚ return on assets (ROA) and net profit margins (NPM) Nokia leads the global cell phone industry Nokia dominates the world cellular industry because it has the Strong R & D facilities
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Introduction In the high end retail market‚ Gucci (1921)‚ Louis Vuitton (1854) & Vertu (2000) are three successful so-called luxury brands. However‚ creating luxury brands is a difficult marketing exercise. Marketers are moving from the traditional marketing mix approach towards greater use of experiential marketing to create an emotional attachment between the brand and the customer. It is necessary for a brand to convey a personality that the customer can relate or aspire to. Q1: What are the
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T E C H N I C A L PA P E R Understanding the Mobile Phone Market Drivers A purely technical segmentation of the mobile phone market is no longer appropriate. Today‚ usage benefits are more important than technological performance and the generalization of mobile phones has complicated the market typology. Most mobile phone users expect a different language. P. Antoine UNDERSTANDING THE MOBILE PHONE MARKET DRIVERS Consumer behavior is becoming more relevant than technology when it comes
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Has Cell Phones Changed The Way We Communicate Free ... www.studymode.com/.../how-has-cell-phones-changed-the-way-we-com... 20+ items - Free Essays on How Has Cell Phones Changed The Way We ... The Telephone‚ The Device That Changed The Way We Communicate How Have Cell Phones Changed Our Society Research Paper Mobile Phone Change The Way People Communicate Free Essays ... www.studymode.com/.../mobile-phone-change-the-way-people-commun... 20+ items - Free Essays on Mobile Phone Change The
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doubt that mobile phones‚ as a new industry of modern technology‚ have got into people’s life. As sensitive reflectors of information and fashion‚ more and more mobile phone users have appeared in the campus everywhere. While some students are enjoying whatever mobile phones have brought to us‚ there are others who stand against it. This essay will explain the possible effects of mobile phone use on university students‚ focusing on the benefits and drawbacks. The main benefits of mobile phones in university
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The Deal and its implications: Nokia will be selling its mobile phone business to Microsoft for $5.0bn. Microsoft will be paying Nokia an additional $2.1bn to license Nokia’s patents‚ which will bring the total value of the deal to $7.1bn in cash. 1. How will it affect Nokia? The overall impact seems to be Positive • The mobile phone business had generated 51% of Nokia’s 2012 revenues. The unit which was once the most profitable mobile phone manufacturer in the world made an operating margin of
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People are fond of traveling. They spend their holidays traveling. They travel to see other countries and continents‚ to learn a lot about people’s traditions‚ to enjoy picturesque places. It is interesting for them to discover new things‚ different ways of life‚ to meet different people‚ to try different food. Those who live in the country like to find themselves in large cities with their shops‚ cinemas‚ crowds of people. City-dwellers usually like a quiet holiday by the sea or in the mountains
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The Mobile phone is viewed as an important communication tool and has become an integral part of our daily life which is popular and also one of the latest technologies nowadays. Almost teenagers are increasing using and own mobile phones these days and they think it is an essential tool. There must be reasons why we have to dependent on mobile phones. This essay will argue that how and why people use mobile phones. However‚ it will be clarified in two parts. Firstly‚ it will tell us about advantages
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report is to assess the level of mobile phone addiction in youngsters of our nation. Another aim of our study is to determine how the mobile phone addiction affects the time‚ education‚ level of concentration and seriousness and social life of youngsters. One of the purposes of our research was also to assess the amount of money today’s youngsters spend on their mobile phone bill. We also tried to determine how much youngsters are attached with their mobile phones and how this attachment has turned
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