DECLARATION I hereby declare that the research work embodied in this dissertation entitled “A study on Impact of Advertising Strategies of Nokia Cellular Phones” has been carried out by me under the guidance and supervision of Mr.SRINIVASAN‚ Professor (Internal Guide)‚ M.P.Birla Institute of Management‚ Bangalore. I also declare that this dissertation has not been submitted to any other university/ Institution for the award of any other Degree/Diploma. Place: Bangalore Date: 17th June 2005
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save on talk time. Another advantage would be that of being able to call whenever and wherever there is an emergency‚ for example when you are in a road accident or you need to call someone and there does not seem to be any public phones nearby. There are also different mobile service plans to choose from to suit one’s communication needs‚ be it longer talk time‚ free incoming or outgoing calls‚ or more free local SMS. As such‚ one can reap much benefits and save costs. Nowadays‚ handphones rarely just
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you spend any time on Facebook‚ you’ve probably seen the “Look Up” video. It’s powerful and makes some feel guilty every time they pick up their cell phone. I believe the video has been shared so often because we all have a love/hate relationship with smart phones and social media. I hate how it has become a reflex for so many to pick up their phones and check Facebook. There are days when I wish smartphones weren’t even invented.Yet I try to imagine life without social media‚ and it makes me sad
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Nokia Introduction Nokia Corporation (OMX: NOK1V‚ NYSE: NOK‚ FWB: NOA3) is an international communications company‚ focused on the key growth areas of wire line and wireless telecommunications. Nokia is currently the world’s largest manufacturer of mobile telephones‚ with a global device market share of approximately 38% in Q2 of 2007. Nokia produces mobile phones for every major market segment and protocol‚ including GSM‚ CDMA‚ and W-CDMA (UMTS). The corporation also produces telecommunications
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about. For example‚ cell phone usage. Cell phones should be allowed to be used in schools‚ but put on vibrate in classes. What if there is an emergency? A parent’s first instinct is to call their child not the school. Parents were informed with the cell phone policy‚ but aren’t many children sent to school with their phone? It’s causing more of a distraction not able to use them because students are anxious to check them during class. Even if one forbids cell phone usage‚ it doesn’t prevent
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Customer Satisfaction of Nokia Mobile Project Abstract The main objective of the project is to study the satisfaction levels of customers‚ Product awareness and Consumer Behavior with reference to NOKIA mobile handset users. Nokia has played a pioneering role in the growth of cellular technology in Pakistan‚ starting with the first-ever cellular call more than a decade ago‚ made on a Nokia mobile phone over a Nokia-deployed network. Nokia started its Pakistan operations in 2000
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cellphone to school? Many people would agree that students should not have a cellphone in the classroom. This can led to so many problems because many students can have their cellphones stolen‚ lost‚ or taken by a teacher because many do not allow cell phones to be used in their classrooms. Cellphones are very distracting to the classroom‚ they can cause problems with theft or various issues dealing with bullying could arise. Today‚ cellphones can be quite a distraction in a students’ education. Education
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INDIVIDUAL ASSIGNMENT - NOKIA a. Describe the industry-level strategies adopted by Nokia. More specifically: i. Which positioning strategy does the company follow? Nokia has not been acting well. Its strategy is not well organized; it’s more like an “old-fashioned” strategy. That’s because they centralized in making esthetical mobile phones‚ but the problem was that the technology was not well at all. Another error is that Nokia has been making a lot of different mobile phones in a short period of
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1) Cell phones should be allowed because a student should be able to call 911 immediately if required for whatever reason. More specific example: in one of the schools shootings‚ it was a student cell phone that was able to alert police to the presence of a shooter in the school. 2) Parents are able to call their children and leave messages in their voice mail or through text messaging that their kids can see later on instead of bugging the office to leave a message there. These messages could
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successful developer of phones and that to at a competitive price. However the downfall or minimization in market share is because of its old culture which hasn’t changed with time. If we look at their product range we understand that Nokia had almost everything to be still world leader in phone industry‚ however they lost because of weak culture where every little or big thing had to go through extensive approvals. From the developments at Nokia it seems they were pioneer in smart phones as well as
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