Future of Nokia – Case Discussion This case discusses the challenges faced by Nokia in the global handset market as it looks to regain significant market share it has been losing since the new millennium. Once the worldwide leader in the global handset industry‚ Nokia now must find new ways to reinvent itself and its products. Between 1995 and 1999‚ sales for Nokia tripled while profits nearly did the same. In 1998 they sold over 40 million phones‚ making Nokia the number one mobile phone company
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Nokia is the world’s number one mobile phone company and a successor in the global phone Industry. Being an Industry leader on a Global level‚ Nokia is fully engaged into excelling environmental performance and assume Cooperate responsibility in all their operations. It therefore maintains its position by living up to its slogan‚ “ Connecting People ”‚ by abiding to three main objectives; Speed of anticipation and fulfilling evolving customer and market needs‚ strong customer recognition and upholding
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Considering the youth that Virgin Mobile is targeting‚ we conclude that the best strategic decision will be to establish a new plan that offers no contract requirements‚ lower than industry average minute prices‚ fixed minute rates with no additional or hidden fees‚ prepaid plans internet and text messaging included and subsidies of around 40 dollars per cellphone. This new plan is necessary to differentiate Virgin Mobile from its competitors and retain market share. By having the new venture with
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Virgin Mobile has strategically shaped its marketing mix to appropriately target the younger demographic. First‚ lets look at it’s the product element. The younger demographic is more open to new things like text messaging‚ downloading information from their phones‚ ring tones‚ faceplates‚ graphics‚ having access to popular entertainment on their phone‚ etc. For younger people‚ phones are less of a tool and more of a fashion accessory or personal statement. To appeal to these needs‚ Virgin Mobile created
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use just a mobile phone‚ they want to use a mobile phone with unique mobile possibilities. A cell phone is expected to provide seamless connectivity‚ enhanced computing experience and other attractive features like high-resolution camera‚ high-quality music player etc. A new study on how people in India use mobile computing devices suggests that users can devise new and innovative uses for them if they have sufficient motivation. Nokia C5 - A Smart Handset for Modern People in Nokia Email Share
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NOKIA CASE STUDY Presented by: Rica Beloy Co-Presentors: Karla Psalms Magno Dalsa Maamon Leo Masucol Brief History of Nokia In 1871 Frederick Idestam opened his second mill on Nokianvirta river which gave the name Nokia Ab in 1871. Nokia began with making paper-incidentally one of the first communication technologies. In 1898‚ Eduard Polon founds the Finnish Rubber Works‚ which later becomes Nokia rubber business ‚ making everyrhing from galoshes to tires. In 1912‚ Arvid Wickstrom
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---------------------------------------------------------------------------------------------------------- A Study on Applications of Mobile Phones by Students of NITK‚ Surathkal.. ---------------------------------------------------------------------------------------------------------- Submitted by B Shrikar‚ Roll No: 12HM34 as a project for Business Research. ----------------------------------------------------------------------------------------------------------
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A Comparative Study of Mobile Phone’s Operating Systems Gaurav Jindal Assistant Professor‚ Gitarattan International Business School gauravjindal05@gmail.com Mayank Jain Student (MCA)‚ Gitarattan International Business School jainmayank2007@gmail.com ABSTRACT “Without continual growth and progress‚ such words as improvement‚ achievement‚ and success have no meaning.” -Benjamin Franklin Mobile industries seem to follow this quote
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ds-students-grade-point Technology: Do electronic gadgets make students smarter or more distracted? For many‚ they bring as. articles.sun-sentinel.com On just about any college campus‚ students walk with their heads down and fingers on their phones — staying connected and learning‚ they say.Their iPhones and Droids help them to do research‚... this article entitled ’does technology make student smarter or more distracted’ is about technology that become widely used by students. the gadgets
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com/1471-2458/11/66 RESEARCH ARTICLE Open Access Mobile phone use and stress‚ sleep disturbances‚ and symptoms of depression among young adults - a prospective cohort study Sara Thomée1*‚ Annika Härenstam2‚ Mats Hagberg1 Abstract Background: Because of the quick development and widespread use of mobile phones‚ and their vast effect on communication and interactions‚ it is important to study possible negative health effects of mobile phone exposure. The overall aim of this study was to investigate
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