The Real India Distribution strategies for FMCGs in the rural Indian landscape A paper byAnurag Kumar (10) Bhuvan Deep Dua (20) Himanshu Goyal (30) Nitika Gupta (38) Pramod Kumawat (40) Sahil Jain (50) CONTENTS TITLE Abstract Introduction The FMCG Sector in India Challenges Distribution Channels Various Distribution Strategies Haat Activation Use of Affinity Groups Co-operative Institutions Mobile Traders Hub and Spoke Distribution Syndicated Distribution Conclusion 1|Reaching
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Nicole Wells MISM The Case Study Question Set: The following questions accompany the case and are both useful in helping the student think about WGD case study content and as a homework assignment due prior to an actual in-class discussion of the case. 1. Draw a system diagram showing the product and information flows between WGD and FastFit‚ starting with FastFit placement of an order through when it makes payment for goods received. This diagram will represent each company as a circle
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Brief History of Cable Television: The traditional mass media had a confined sphere in countries where it initially grew‚ functioning strictly in line with the values‚ norms‚ traditions and basic requirements of the local populace. But‚ the inventions of new technologies like satellite communication‚ cable television and internet has helped it across national boundaries and addresses the worldwide audience. These boosting inventions have‚ in fact made the world a global village by transforming media
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Case Study The Channel Tunnel Mingyi Su Elvin Bayramov Christoph J. Szczecina Henrique A. Lima de Faria Fachhochschule Dortmund University of Applied Sciences and Arts Managing Change - Prof. Dr. Josef Mittmann May 26th‚ 2008 Content 1. Historical Context 2. Engineering 3. Organizational Transitions 4. Financial Developments 5. Case Study Answers • Historical Context • Engineering • Organizational Transitions • Financial Developments • Case Study: Answers Christoph
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many marketing theory and practice arises. This review will look into the aspect of relationship marketing and the influence of social networks sites‚ particularly social media to consumers’ behaviourism and expectations; and how organisations need to identify the increasing challenges in managing customer relationship. 1. Introduction As aptly described by Castells (2000)‚ the network society that has evolved over the last decade‚ has made a spectacular makeover in relationship marketing; a paradigm
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compare different retailers’ prices and check the availability in different retailers online. Technology has reduced the effort to find the cheapest and fastest options and by using smartphones you can do it everywhere even when you are standing by the item shelf in a brick and mortar shop and making decisions. On the other hand regulation is changing for online retailers. Online retailers are losing the advantage of tax free sales. Amazon as the biggest online retailer will be charging
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Role of Information Technology in Relationship marketing By : Krishna Vaghela Role of information technology in Relationship Marketing The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker “ Abstarct: In today’s market customer is king and every activity gives centre place to the customer because this is time to make your business customer oriented. RM is defined as the identification‚ establishment‚
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communication channels that business leaders use to provide information to their audiences are very important so that the audience receives the message in a clear and concise manner so that it is clearly understood. In this document‚ I explore three communication channel scenarios and justify what communication channel best suits each situation. Communication Channel Scenarios In business‚ managers need to communicate using the best methods available and be mindful of the communication channel possible
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Distribution structure Orms distribution strategy is based upon the theory of a selective distribution channel. The type of products which they stock and sell is camera equipment and camera related services. They have two man distribution retail stores around Cape Town where they sell most of their items through. This makes there distribution strategy very selective due to their business focus around just selling camera related items at only a small number of stores. They stock most of the big
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competencies. Employees with a wide skills range who can work flexibly are more productive for the business. Through annual reviews and career discussions‚ employees are able to apply for training suited to their needs. For example‚ managers in stores‚ Distribution Centres and Head Office can spend a week in a store together‚ learning about each other’s work. This makes each part of the Tesco operation more robust. The Tesco Leadership Framework focuses on three key themes to guide appropriate behaviour
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