Different types of appeals used in advertising An advertising appeal is the theme used to attract the attention of audience towards a product ‚ service or cause. It is the underlying content which connects with need or consumer and excites their interest in product and ad. Fear Appeal- Fear appeal is used when advertisers try to focus on the negative outcome of some action or inaction. Fear appeal tries to capture the negative emotions for modifying behavior or patterns of consumers. Using fear
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Marketing management‚ summary chapter 1 (Marketing: creating and capturing customer value) What is marketing Marketing is managing profitable customer relationships. Marketing defined Marketing must be understood in the sense of satisfying customer needs. Marketing = the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Simple model of the marketing process: Create value for customers
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POWERS AND DUTIES OF DIRECTORS POWER OF BOARD OF DIRECTORS - SOURCES • The Companies Act 1956 • Section 179 - General Powers enjoyed by board of directors • Board of directors and Company are co-extensive: directors are entitled to exercise all powers as the a company is authorized to exercise and do • Articles of Association • Board Resolutions • Resolutions in General Meetings • Agreements/Contracts with Company SECTION 179 AND 180 – POWERS IN DETAIL • General Powers Include
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Directive & Informative Memos Review Worksheet This is a review of directive & informative memos that you learned about in Module 3. Activity 1 1. What are the 5 parts of the header of an informative memo? __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ 2. The ‘Subject:’ line should be _____________________________________________________
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Removal director Summary On July 23‚ 2011‚ Damon Kitney from the Australian news wrote an article titled‚ “The shareholders strike back” which stated how Rupert Murdoch‚ CEO and chairman combined of the News Corporation‚ and his firm’s executives‚ including Mr. Murdoch’s son James‚ are being investigated for any suspected role in covering up the scope of “industrial scale” phone hacking. Murdoch’s negligent affair has raised many criticisms from experts‚ lawyers as well as independent management
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right here in Australia. The mining of resources including Australian iron ore and coking coal takes place in our own backyard. These raw materials are then exported directly to Hyundai Steel in South Korea for processing into the steel used in Hyundai’s vehicle manufacturing. Of the total raw materials imported by Hyundai Steel‚ over 60% is expected to have come from here‚ making Australia Hyundai’s biggest single supplier of raw materials. I-series recognition Our latest i-series products‚
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scheduled a visit for sometime in the near future.I suggest the following actions to be performed by all employees in order to keep the restaurant clean. Freeze bulk meat right away Sanitize your rubbish bin Wash surfaces people touch. Keep kitchen floors clean Divide the refrigerator by food groups Decide to keep or discard items. Preserve the organization flow when placing appliances or foods back into the empty space. Examine each item and decide to place it back or toss in the trash. Empty
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In conclusion‚ the original sample was used to collect different amounts of fraction. The original sample was Spirulina‚ which was spun down in a centrifuge before using. This process helps to separate the proteins from the tissues. Table 1 shows the amount of fraction collected from each sample. Based off the collected fractions‚ there is a larger quantity of yellow fraction present than the blue fraction. The yellow fraction remained in the filter for a longer period of time than the blue fraction
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readers. Novelists use different way of telling their stories: they use different characters to tell the stories (narrators) and present the events from different ‘angles’ (different points of view). First – person narrator (the story is told by an ‘I’)‚ who may be the main character in the novel or a minor character in the novel‚ an observer of events that happen to others. Third – person narrator In the novels written in the 3rd person‚ two main points of view are normally used: the omniscient
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1. Vanitha Narayanan (Managing Director‚ IBM India) – Vanitha’s inspiring career graph spans across all the steps of career ladder; it starts with a trainee position and gradually rises towards the top of corporate ladder. Vanitha was responsible for diversifying IBM from its traditional role in Telecom. Under her leadership‚ IBM‚ in addition to strengthening its position in Telecom sector‚ also achieved a successful penetration in other key industry verticals such as Banking‚ Financial services
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