FMCG Industry Introduction The fast moving consumer goods (FMCG) sector is a large and important part of almost every economy in the world‚ insofar as the products associated with the industry represents a big part of every consumer budget. The goods produced by the industry are basically necessities and the inelastic nature of the goods makes their impact on economies worldwide significant. The FMCG are sometimes referred to as consumer packaged goods and the various products are characterized
Premium Fast moving consumer goods Economic growth Economics
6N215 Corporate Financial Reporting Professor Doug DeJong Carrefour Group Assignment Introduction Company Overview Carrefour was founded in 1959 in France. Marketing itself as a one-stop-shop providing a wide range of products at a low cost‚ it is now the second largest retailer in the world and the largest in Europe. In 2012‚ the company continued expanding their international footprint by adding an additional 283 retail points in France‚ Europe and Latin America. As of December 31
Premium Financial ratios Revenue Inventory
Salesmen in leading FMCG Companies The Fast Moving Consumer Goods (FMCG) industry is one among the fast growing industries with consumers everywhere. Fast Moving consumer goods or consumer packaged goods are products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small‚ they are generally sold in large quantities‚ and so the cumulative profit on such products can be substantial. Salesmen play a critical role in any FMCG industry; and for
Premium Fast moving consumer goods Marketing Good
if Apple raised its prices by five percent‚ what would happen to its revenues? The answer to this question depends on the response of Apple consumers. Will the consumer refrain from making purchases completely or just cut back on them? How a consumer responds to price changes is known as price elasticity. The price elasticity of demand can be influenced by availability of substitutes‚ the level of necessity or luxury‚ amount of income required by the product‚ the time period considered and permanent
Premium Supply and demand Elasticity
hypotheses than that of rationality” Kenneth Arrow (1986) Behavioural Finance relaxes the neoclassical assumption that investors consistently apply Bayes Rule when updating their expectations‚ and identifies the behavioural attributes that affect asset prices. This thesis extends this literature by examining deviations from the Bayesian model that arise due to i) ambiguity aversion‚ ii) investor sentiment and iii) decision heuristics. Bayesian Updating assumes that investors are able to always estimate
Premium Risk aversion
A Report into Consumer Behavioural Theory and its Implications for Benecol’s Marketing Strategy Executive Summary * Understanding consumer behaviour allows us to engage more effectively with our target market and increase sales * It is vital we understand the needs of our target market and their motivation for purchasing Benecol or alternative products. * Giving Value to a product after we understand our consumers’ needs and motivation for purchase can increase positive interaction with
Premium Marketing
InvUnit 8 Overview Inventories - Part 1 This unit covers Chapter 6 which includes an overview of the controls needed for inventories‚ explanation of the three inventory cost flow assumptions (FIFO‚ LIFO and Average Cost methods) and using these inventory costing methods under a perpetual inventory system Chapter 6: "Inventories" Chapter 6: "Inventories" describes how companies maintain control over their inventories and account for the inventory costs as inventories are purchased and sold.
Premium Inventory Balance sheet Welfare
COMPANY REPORT AMUL INDIA Session: 2015-2016 Submitted to: Submitted by: Mr. Rajneesh Mishra Kunal Sharma Economics Faculty AUD 2298 Amity University Dubai M.B.A. (Entr) Acknowledgement I‚ Kunal Sharma‚ sincerely
Premium Milk
Advances in Information Technology (IT) have enabled companies to use computers to carry out their activities that were previously performed manually. The ongoing revolution in IT has had a significant influence on accounting information system. Today‚ almost all organizations are using computers in their daily business. As computers become smaller‚ faster‚ easier to use‚ and less expensive‚ the computerization of account ting work will continue. Accounting activities that were previously performed manually
Premium Inventory Accounting software
Chapter 1 the equity method of accounting for investments Chapter Outline I. Three methods are principally used to account for an investment in equity securities. A. Fair-value method: applied by an investor when only a small percentage of a company’s voting stock is held. 1. Income is recognized when dividends are declared. 2. Portfolios are reported at market value. If market values are unavailable‚ investment is reported at cost. B. Consolidation: when
Premium Generally Accepted Accounting Principles Balance sheet