advantages of FMCG companies. Discuss if these competitive advantages are sustainable and suggest how these companies should further develop their competitive advantages in future. The case study talks about how fast moving consumer goods (FMCG) achieve competitive advantages in marketing. A company is said to have a competitive advantage if the company has greater profitability comparing to the average profitability of his rivals and have better profit growth than other companies in the same industry
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Rising Gasoline Prices Over the past four years‚ Americans have been battling with high gas prices. The price of gas affects everyone’s lives. High gasoline prices hurt many people’s budgets. The prices at the gas pumps are not our only concerns. If gas prices go up then the cost of consumer products will go up. Many people need gas to drive to work. Gas prices continue to increase‚ making people in the United States feel the affects. Gas should be made affordable so it does not negatively interrupt
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conducted valid research and all agree that the high price and ever-rising cost of textbooks in the state of New Mexico has become an issue. Luis Argon Castro‚ Catherine Ponce‚ Mathew Hagman‚ Saul Velez‚ and Hannes Harmon have conducted thorough research to bring this problem to the forefront of issues in New Mexico. We wish to open the public’s eyes to the knowledge and information produced by us on this matter. It feels as if commercial companies‚ publishers‚ and authors are taking advantage of students
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Contents FMCG Introduction India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending‚ next to China. The Indian FMCG industry‚ with an estimated market size of ~Rs.2 trillion‚ accounts for the fourth largest sector in India. In the last decade‚ the FMCG sector has grown at an average of 11% a year; in the last five years‚ annual growth accelerated at compounded rate of ~17.3%. The sector is characterized
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contribute to rising gasoline prices. The major cause for increasing gasoline prices has to do with refining capacity. Even if oil were inexpensive‚ we would still have a problem converting it into the gas that fuels our economy. That is what keeps the gas prices high. When gas supplies are short‚ due to an “inability to refine crude oil into gas efficiently‚” prices increase. This is a component of supply and demand economics. In a positive aspect‚ rising gasoline prices do serve a purpose;
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Rising food prices Introduction: Food prices have been on the rise and have become a global issue. Prices have soared over the past year and a half and threaten to go up further if issues are not addressed immediately. Below is a look at how prices have been over the past year. Figure 1. FAO Food Price Index: February 2007 - January 2008 Source FAO‚ 2008 In this project‚ we attempt to find out the causes for this price rise‚ the trends of the rise and the effects that this rise has had on us. Causes:
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Consumer behavior towards the new packaging of FMCG products. The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged FMCG products. This research utilized a focus group methodology to understand consumer behavior toward such products. The challenge for researchers is to integrate packaging into an effective purchasing decision model‚ by understanding Consumer’s behavior towards the packaging of FMCG products. When consumers search
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HOW DIFFERENT ARE BRANDING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY VERSUS FAST MOVING CONSUMER GOODS? Abstract The objective of this paper is to analyse the branding strategies used currently in the pharmaceutical industry and compare it to the best practices in Fast Moving Consumer goods. First the authors review the differences in the way branding is defined and organised in pharmaceuticals versus FMCG and identify why branding could be leveraged in the pharmaceutical industry to help
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Historical cost accounting Advantages • Historical cost accounts are straightforward to produce • Historical cost accounts do not record gains until they are realized • Historical cost accounts are still used in most accounting systems Disadvantages • Historical cost accounts give no indication of current values of the assets of a business • Historical cost accounts do not record the opportunity costs of the use of older assets‚ particularly property which may be recorded at a value based
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THE PROBLEM OF RISING PRICE There is the problem of rising price all over the world. But this problem is more serious in India than anywhere else. It is the greater curse to the poor class. The following facts have causes the price rate in India. India is a back ward country. Production is not enough to meet the needs of the people. So there is shortage of every thing. It causes rise in price. India is facing the greatest problem of over- population. But
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