MINI Cooper Countryman Marketing Plan P2K Communications Allyn Proffitt Kailie Kirven Elizabeth Knifley Table of Contents Executive Summary Situation Analysis SWOT Analysis Positioning Statement Audience Analysis Focus Group Discussion Guide Communications Objectives Strategies & Tactics Public Relations Traditional Advertising Sales Promotion Direct Response Paid Online Advertising Online Social Media Nontraditional Media Creative Brief Creative Executions Print Advertisements L.L.Bean
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PRODUCT MANAGEMENT THE ORIGIN: ➢ The idea of product or brand management began at Proctor & Gamble in the early 1930s. ➢ All began with a memo directed to the head of the advertising department by Neil McElroy on May 13‚ 1931 and ran to three pages – considerably more verbose. ➢ McElroy was thus the obvious man to grow and plant the embryo of brand manager system. ➢ McElroy was heading the new soap product “Camay” which was directly in competition with Ivory.
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Chapter 10 Margin Questions In what respects did Byzantium continue the patterns of the classical Roman Empire? In what ways did it diverge from those patterns? Continuance can be seen in Byzantium’s roads‚ military structures‚ centralized administration‚ imperial court‚ laws‚ and Christian organization. It can also be seen in Byzantium’s pursuit of the long-term Roman struggle with the Persian Empire. Byzantium diverged through the development of a reformed administrative system that gave appointed
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Mini-Case Study: McDonald’s Corporation: Firing on all cylinders while preparing for the future McDonald’s Corporation is the largest fast food restaurant chain in the world‚ operating more than 32‚000 restaurants in 118 countries. In 2008‚ McDonalds and Wal-Mart were the only stocks in the Dow Jones to end the year with a gain. From 2007 to 2008 they raised revenues in billion dollars earning above average returns. Its ability to create value for its stakeholders is impressive‚ but this trend
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Mini Case 1—Mystery Shopper Situation: It was a chilly night with showery rain at September 15th‚ 2011‚ Thursday. I went to Lush‚ which located in the second floor of Cherry Creek shopping center‚with two of my friends‚ Jelly and Sammie. We entered Lush at about 8:20 pm(Cherry Creek shopping center close at 9pm on Thursday). We wanted nothing particular‚ a Beauty Assistant recommended us several products and showed us how those products work. In the end‚ Jelly bought a jar of facial mask‚ a jar
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1.1 PRINCIPLES OF MANAGEMENT 1. “The managers of tomorrow will not be a bigger man than his father was before him.” – Critically analyse this statement and discuss the tasks expected to be performed by future managers to effectively deal with management challenges. 2. Identify four corporate social responsibility initiatives adopted by corporates which you are familiar with. Pg 102 3. “More centralization and decentralization are not advisable” – Do you agree or disagree? Justify. Suggest
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CLICKER what was the concern with many black people after achieving freedom? - reuniting with lost family members The end of Enslavement 13th amendment • kind of abolished enslavement • january 31‚ 1865 - day it was passed in congress • december 18‚ 1865 - day it was ratified • “neither slavery nor involuntary servitude‚ except as punishment” New attitudes • vast majority of enslaved people were exuberant after being emancipated • few were quite uncertain about being free
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Caledonia is considering two additional mutually exclusive projects. The cash flows associated with these projects are as follows: YEAR PROJECT A PROJECT B 0 -$100‚000 -$100‚000 1 32‚000 0 2 32‚000 0 3 32‚000 0 4 32‚000 0 5 32‚000 $200‚000 The required rate of return on these projects is 11 percent. Project A: Net present value is found by taking the original investment cost‚ $100‚000 (that would be a negative amount since it’s cash out the door)‚ and then
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Strategic Financial Management University of Phoenix Finance for Managerial Decision Making / FIN 554 Professor Greg Garay January 17‚ 2006 Table of Contents Abstract 3 Strategic Financial Management ..4 Working Capital Management .4 The Kmart Corporation Debacle ..5 Long-Term and Short-Term Strategies .. 6 Financial Performance
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Summary of Chapter 12 Ralph hides in the jungle and thinks miserably about the chaos that has overrun the island. He thinks about the deaths of Simon and Piggy and realizes that all signs of civilization have been taken away from the island. He stumbles across the sow’s head‚ the Lord of the Flies‚ now just a gleaming white skull‚ looking as white as the conch shell. Angry‚ Ralph knocks the skull to the ground and takes the stake it was impaled on to use as a weapon against Jack. That night‚ Ralph
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