China Southern Airline is the world’s sixth-largest airline measured by passengers carried‚ and Asia’s largest airline in terms of both fleet size and passengers carried. It is also the fourth-largest airline in the world in domestic passenger traffic and the sixth-largest in scheduled domestic passenger-kilometres flown Marketing Strategy 1. Maintain marketing share. 2. Expanding marketing structure‚ increase market share‚ identifies new customers‚ open up new routes‚ and stimulate visitors
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Emergent Properties Emergent properties are properties that come about when smaller components combine together to form a large unit that works together for a common purpose. The idea of emergent properties is based on the fact that the whole combined unit is more efficient than the sum of all of the units. These properties cannot be seen when the organisms are separated from one another‚ the organisms must be together for the properties to take effect. Emergent properties have come about for the
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Proceedings of the 13th Asia Pacific Management Conference‚ Melbourne‚ Australia‚ 2007‚ 431-436 Competitive Strategy for Low Cost Airlines Hongwei Jiang RMIT University‚ Australia Abstract The aim of this paper is to identify challenge faced to Low-Cost Carriers (LCCs) or Low-Cost Airlines and provide new insights into the development and competitive strategy for LCCs. LCCs are still a relatively new phenomenon in Australia since Virgin Blue and Jetstar came to the market. There are over 30 LCCs
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Marketing Strategy of Comair in South Africa Comair is South Africa’s longest non-national carrier (Comair Airways Limited‚ 2012). Comair Limited is an airline that operates two brands: British Airways and Kulula.com. British Airways is aimed at business travellers and the high class society while Kulula.com is aimed at leisure and middle class passengers. British Airways has two offerings‚ Club (business class) and Traveller (economy class). Club facilitates for the more elite customer and Traveller
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MARKETING PROJECT ASSIGNMENT | SINGAPORE AIRLINES | TEAM MEMBERS: | FANNI LIGABRIEL LOWLAKSHA MEHTALOW SEOW PIN | 17-Sep-11 | | | TABLE OF CONTENTS | PAGES | | | | | EXECUTIVE SUMMARY | 3 | | | | 1 | BACKGROUND | 4 | | OVERVIEW OF ORGANISATION‚ PRODUCT AND BRAND | | | | | 2 | ENVIRONMENT ANALYSIS | | | 2.1 PEST ANALYSIS | 5-6 | | 2.2 SWOT ANALYSIS | 7-8 | | 2.3 MARKETING MIX | 8-9 | | | | 3 | MARKETING STRATEGY EVALUATION | | | 3.1 SEGMENTATION
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TITTLE: ‘‘THE AIRLINE INDUSTRY’’ (VIRGIN ATLANTIC AIRLINES) Contents 1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat
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Universal Pulp And Paper: West Coast Division TABLE OF CONTENTS INTRODUCTION 2 PROCESS FLOW 4 CURRENT PROCESS EVALUATION 4 DECISION BASIS 6 ACTION PLAN ALTERNATIVES 6 CONCLUSION 8 APPENDIX 1 9 APPENDIX 2 10 REFERENCES 11 INTRODUCTION The West Coast Division is a paper and pulp manufacturing plant. It primarily produces newsprint for the daily newspapers which constitutes 95 per cent of the production. Its price conscious end consumers expect reasonable paper quality. Apart from
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subordinates so that they are ready for future leadership roles. This involves discipline‚ honing full range leadership skills‚ effective communication‚ and the ability to positively affect others. For these reasons‚ I believe Wingman Concept discussed in Emergent Leadership Issues is the most valuable lesson principle from module 7. The Wingman Concept stems from the flying community‚ as lead pilots would never lose his or her wingman (Course 15). Metaphorically‚ this same relationship exists between the
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Introduction: Kenya Airways Ltd is the national carrier of Kenya. The company was established in 1977‚ after the dissolution of East African Airways. It was privatized in 1992‚ and it is publicly listed I in the National Security Exchange. The problem: Kenya airway has been experiencing low passenger numbers that has resulted to it making losses over the recent few years. This financial year‚ it posted a net loss of ksh 7.8 billion. It started experiencing this problem 3-4 years ago. This
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Target market SW: low-cost airline; short-haul flights (US); offers about 3‚400 daily flights to 78 destinations in 39 states RYN: low-cost airline; short-haul flights(Europe); offers over 1‚500 scheduled short-haul flights per day serving approximately 160 airports. SIA: full-service airline; international travel‚ flies to 62 international destinations in 35 countries on six continents from its primary hub in Singapore. KFA: full-service - adding low-cost model（Kingfisher Red） during poor financial
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