NEW PRODUCT LINE DEVELOPMENT Dark Chocolate with Omega 3 Masterand: Onaca Andra Maria Anul I FQM -2009- TABLE OF CONTENTS 1. Introduction……………………………………………………..………………………3 1.1. Basic Product Development Process Flow………………………….………………………..3 1.2. Challenges in Today’s Environment…………………………...…………………………….4 1.3. About Company…………………………………….…………………………………………6 2. New Product Development Process……………………………………………………9
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Definition of Products Liability (PL) Any cause of action having to do w/a product; not a cause of action in and of itself; rather‚ it has to do with an injury or accident arising out of the use of a product (any product sold in the stream of commerce; must be sold by a merchant) Theories of Liabilities / Causes of Actions a. Negligence(§ B - pp. 2 - 3) i. Introduction
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------------------------------------------------- Product management From Wikipedia‚ the free encyclopedia Marketing | Key concepts | Product • Pricing Distribution • Service • Retail Brand management Account-based marketing Marketing ethics Marketing effectiveness Market research Market segmentation Marketing strategy Marketing management Market dominance | Promotional content | Advertising • Branding • Underwriting Direct marketing • Personal Sales Product placement • Publicity Sales promotion • Sex
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CASE QUESTIONS: “PHIL KNIGHT: CEO AT NIKE (1983)” 1) Why has NIKE been successful? NIKE has succeeded because it succeeded to differentiate itself with athletic runner market segment and made its product to be more about life style rather than professional use. The shoe market was dominated by Adidas with sophisticated special sports shoes like soccer and tennis which not belong to specific lifestyle and 2) What role has Phil Knight played in this success? The role is the emphasis to create
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Net Present Value/Present Value Index The management team at Savage Corporation is evaluating two alternative capital investment opportunities. The first alternative‚ modernizing the company’s current machinery‚ costs $45‚000. Management estimates the modernization project will reduce annual net cash outflows by $12‚500 per year for the next five years. The second alternative‚ purchasing a new machine‚ costs $56‚500. The new machine is expected to have a five-year useful life and a $4‚000
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Howard Schultz‚ Starbucks An American businessman‚ Howard Schultz is the CEO and chairman of Starbucks. Schultz was born on July 19‚ 1953‚ in Brooklyn‚ New York. Howard Schultz went through difficult times and different types of challenges before becoming the chairman of the famous coffee company Starbucks‚ today he is considered a true entrepreneur. Howard Schultz was born in a low-income family‚ so Howard dreamed about becoming successful one day because he watched his parents struggled many times
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titles. In a corporation with many different businesses (a conglomerate)‚ there may be one CEO who oversees a number of presidents‚ each running a different business of the conglomerate and reporting to the one CEO. In a company with subsidiaries‚ it would be unusual to have one person carry out the roles of both CEO and president. A company without subsidiaries may have one person execute the roles of CEO and president (and perhaps even chairman). As such‚ greater communication and contact can
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MKT/571 Marketing Thursday April 11‚ 2013 Dr. Anita White‚ instructor Product Offering Beer has been a favorite past-time drink for decades and it was the first alcoholic beverage known to civilization. The first product humans made from grain and water before learning to make bread was beer. Just about every culture developed their own version of beer using various grains. One of the most popular brand beers
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to make it sustainable. The word ecopreneur is a portmanteau of “ecological” and “entrepreneur.” An ecopreneur is an individual who is focused on ecologically-friendly issues and causes‚ attempting to do business in a way which benefits the environment. He may not be a person or entity only involved in products like solar powered cells‚ water conservation system or compostable packaging. In fact‚ an ecopreneur is anyone who ranks
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Group: Rosibel Boniel Feb. 14‚ 2011 Miriam Claire Obquia Mrs. Clemencia Masiba Comp.2 (review questions) Chapter 7: The Environment of Electronic Commerce: Legal‚Ethical‚ and Tax Issues 1. In about 100 words‚ explain why online businesses might have difficulty limiting the effects of their actions to a relatively small geographic area. The legal concept of jurisdiction on the Internet is still unclear and ill defined. The relationship between geographic boundaries and legal
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