Assessment Task 4 BSBRSK501A Manage risk Prompt questions 1. What are three ways that research can be conducted for risk-related issues‚ and for each way‚ briefly describe how it may be done. Qualitative analysis may be useful as an initial screening to identify if further analyse of risk is required‚ when the analysis is appropriate for decisions‚ when numerical data or resources are inadequate. Semi-quantitative analysis sets values to the risks in order to produce a more
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Competitors’ customers Even though Zara can survive with the highest market share in the clothing market‚ still there are those competitors out there that Zara might gain more of their customers if it applied new marketing strategies . There’ 4 main competitors that the company should consider‚ including H&M‚ Mango‚ Uniqlo and Gap. For H&M ‚it has the customers that are mostly similar to Zara which mostly are women that are into fashionable clothes‚ want to follow the trends but are more price-conscious
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Jan. 29‚ 2013 Zara International Business Problem Productivity is the best word to describe the approach of merchants during the classical era. Merchants believed that being strong in productivity would bring higher profits. It sounded so simple and unbelievable from the very different and complex businesses today. However‚ businesses cannot forget the significance of productivity even centuries after it was first thought of. After reading the article about Zara International‚ I was very
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Retail Marketing Coursework assignment: “For a retail organization of your choice evaluate the elements of its retail marketing mix‚ in terms of the effectiveness with which they are used to appeal to the core target market” ZARA – flagship chain store List of Contents I. Introduction: 2 II. Background 2 III. Retail Marketing Mix 3 1. Merchandise assortment 3 2. Location 3 3. Price 4 4. Store design and Visual merchandising 4 5. Advertising and promotions 5 6. Customer service
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CASE STUDY ANALYSIS: ZARA Name Institution Professor Course Date Table of Contents 1. Introduction 3 2. Strategic Issues Underpinning the Buying Decisions at Zara 3 3. Zara’s Product Mix Strategy: Advantages and Disadvantages 6 4. Conclusion 8 REFERENCES 10 1. Introduction Zara is a successful retail clothing company that expanded over the years due to its elaborate supply chain and excellent product mix strategy. The company established in 1963 opened its first store in 1975
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Comparison of Zara and Benetton Supply Chains REPORT Master Supply Chain and Purchasing Management (MSCP) Date 11.02.2010 Outline I. Supply Chain strategy 3 II. Supply Chain structure 5 III. Supply Chain processes 6 IV. Supply Chain management practices 7 V. Supply Chain performance 8 VI. Strengths and weaknesses 9 Bibliography 10 Appendix 11 I. Supply Chain strategy The purpose of this report is to compare the supply chains of Zara and Benetton‚ two global players of
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INTERNATIONALISATION OF SPANISH FASHION BRAND ZARA Carmen Lopez Ying Fan Brunel Business School Brunel University Uxbridge UB8 3PH England +44-1895-267239 Key Words Internationalisation‚ fashion retailing‚ market entry‚ branding‚ international marketing‚ Zara 1 INTERNATIONALISATION OF SPANISH FASHION BRAND ZARA ABSTRACT Purpose Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process
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Introduction Zara is a fashion retailer established in 1975 by the Spanish group Inditex founded by Amancio Ortega Gaona. Inditex runs over more than 5400 stores worldwide and owns brands other than Zara such as Massimo Dutti‚ Breshka‚ Oysho‚ Pull and Bear and Stradivarius. Inditex headquarters
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Zara Case Study Main Problems of the Company: Although it seems that the highly centralized distribution system that Inditex uses when it comes to Zara’s operations proves to be profitable and sustainable‚ in the long run in may lead to an impasse in several different directions for the clothing manufacturer. Sustainability of the Global Expansion: Although the centralized decision making reduces the whiplash effect on the overall supply chain‚ this strategy is not entirely without its drawbacks
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NATIONAL INSTITUTE OF FASHION TECHNOLOGY‚ JODHPUR Application of Category Management Principles in ZARA Submitted To:- Mr. Sanjay Kumar Submitted By:- Mr. Ritesh Malpani IInd Semnester MFM Introduction:- Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of
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