Principles of Marketing: An Asian Perspective Marketing: Managing Profitable Customer Relationships 2 © 2012 Principles of Marketing: An Asian Perspective Chapter 1 Outline (CILO a) 1.1 1.2 Understanding the Marketplace and Customer Needs 1.3 Designing a Customer-Driven Marketing Strategy 1.4 Preparing an Integrated Marketing Plan and Program 1.5 3 What is Marketing? Capturing Value from Customers © 2012 Principles of Marketing: An Asian Perspective
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chain of six branches‚ Plaza Grocery‚ in the metropolitan area. Mr. Holden’s recently been swamped with problems regarding his employees‚ specifically the stock employees considering they are paid according to what is stated in the hourly wage rate in the Federal Law. He observed that they are not efficient and effective enough in their jobs‚ which resulted to empty shelves and slow service most of the time. He also had a hard time in obtaining enough applicants for Plaza Grocery and worse is his
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currently employs more than 12‚000 people. Provides over 50 million registered members with comprehensive services including hotel reservations‚ flight ticketing‚ packaged tours‚ corporate travel management and so on. A leading hotel booking service center in China‚ which has over 5‚000 domestic and overseas member hotels can be reserved. Over 36 million travelers book hotels through Ctrip yearly. A China’s leading flight ticketing service platform‚ booking over 30 million tickets yearly with all
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The changes taking place in the metal container industry at the time of the Crown‚ Cork and Seal case using Porter’s 5 forces can be described as follows: Current Players There was a high concentration of market share held by five companies in the metal can industry. Collectively‚ the five companies held 61% of the market‚ with the remaining 39% shared by approximately 100 firms. With the five firms holding a large market share‚ the competitive environment becomes more like a monopoly and therefore
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any restorative case. Crown lengthening is a surgical procedure performed by a dentist where bone is resected around a tooth to expose a greater height of tooth structure. Based on where the anticipated restoration margins are to be placed‚ the dentist aims to expose enough tooth structure circumferentially to facilitate restoration. There are many instances in which crown lengthening can be used as part of a comprehensive treatment approach. One of the main indications for crown lengthening surgery
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Presentation skills SESSION PLAN 40 Module 6 Sub module 5: Session objectives Presentation skills At the end of the training session‚ trainees will be able to: Maintain the interest of the audience when presenting a session Use the appropriate teaching techniques and styles for the audience Describe the important elements of good presentation skills Time to complete sub module Training materials 45 minutes PowerPoint presentation (PPT38) Activity sheet (AS32) Handout (HO38) Question
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Women Drivers and their Problems in Metropolitan Lahore Project Advisor Prof. Dr. TANVIR IQBAL QAYYUM Submitted By: Muhammad Fahad (G.L) Syed M. Salman Zaheer Nazar Hussain 2008-TEM-06 2008-TEM-30 2008-TEM-33 DEPARTMENT OF TRANSPORTATION ENGINEERING AND MANAGEMENT University of Engineering and Technology‚ Lahore‚ Pakistan Women Drivers and their Problems in Metropolitan Lahore Project is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science In Transportation
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sitting on benches enjoying the beautiful surroundings‚ people studying‚ and also using it as a walkway. It is a very busy time of the day as several students are walking by me. I see people stopping to take pictures as they are coming through the plaza. They are the ones who are stopping
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CASE STUDY 5 FOCAL FIRM: Crown Cork & Seal University of Arizona: Eller College of Management Economics 571: Dynamics of Strategy 10/31/12 1. Perform an industry analysis for the industry. Industry Competitors: Crown Cork & Seal (CCS) considered the following companies their main competition: American National Can‚ Continental Can‚ Reynolds Metal and Ball Corporation. Van Dorn Company and Heekin Can were regional threats. CCS and their main competitors comprised 61 % of the
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largest can producers in the US • Emergence of new materials such as aluminum‚ plastic for packaging Aluminum was light-weight; hence could be transported at lower costs and also recycled easily. • Diversification of competitors The competitors of Crown Cork had started diversifying outside the metal container industry. American can started competing in the entire packaging area – metal containers‚ paper‚ plastics and laminated products. Some‚ like the Continental group‚ also diversified their operations
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