Executive Summary TO: Bruce MacNaughton‚ CEO‚ Prince Edward Island Preserve Co. Ltd. FROM: Courtney Datema‚ Consultant DATE: March 28th‚ 2011 RE: Whether to Expand Retail‚ Wholesale‚ or Mail Order After a profitable year following the repossession of Prince Edward Island Preserve Co. Ltd. (P.E.I. Preserves)‚ I have assessed a number of issues that need to be addressed in order to continue being profitable and come up with a feasible product-market strategy. The corporation as a whole lacks
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Luxury Brand Strategy of Louis Vuitton Shin’ya NAGASAWA* * Graduate School of Commerce‚ Waseda University Tokyo‚ Japan‚ nagasawa@waseda.jp Abstract: By systematically breaking down th e strategy of the single Louis Vuitton luxury brand into the four Ps (Product‚ Price‚ Place‚ and Promotion)‚ our aim in this paper is to extract the rules or principles of its brand marketing that differ from that of general consumer goods. In other words‚ the object is to distill the rules and principles of
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16 Key Luxury Brand Distributors A round up of sixteen of the most prominent luxury goods distributors‚ including Bosco di Ciliegi‚ Bluebell‚ Swiss Prestige and Chalhoub Group. Despite their inherant focus on brand control‚ luxury manufacturers have commonly relied on local distributors to introduce products to new markets‚ acknowledging that whilst they might know what is best for their brand communications‚ design and development‚ they may not necessarily understand local cultures‚ retail climates
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Luxury brands during times of recession A question of survival Universally‚ luxury items are considered to be items of great prestigious value‚ and their possession has satisfied people worldwide. In the last three decades particularly‚ consumers have enjoyed a higher level of disposable income than ever before‚ and as a result luxury brands have prospered greatly. However‚ in times of economic crisis luxury brands face the challenge of having their brands perceived value becoming dangerously
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Extend Fertility - Analysis Extend Fertility - Analysis This assignment is about a critical analysis of Christy Jones‚ founder of Extend Fertility and her business plan about offering the service of retrieving and freezing young women’s eggs to ‘beat the biological clock’ for the future use. Her business idea was to offer the service of combining the best-of class science‚ service‚ and storage of the eggs. Finding the Idea After several years of studying and then working to gain experience‚ women
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Luxury Brands: Creating luxury brands is difficult; expanding one is even more so. But what all luxury brands in terms of consumer acquisition find as their foundations is their ability to tap and perfect marketing communication‚ product quality and a specific target niche portfolio in which it can thrive for a more competitive advantage. Emerging Markets hold huge potential for growth for Luxury Goods. The surge of numerous flagships stores and sold goods within Asia is a prime indication that
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Tata’s acquisition of Ford’s luxury brands Ford Motor Company announced it will sell its Jaguar and Land Rover divisions to India’s Tata Group. The Tata Group already owns former British stalwarts Tetley Tea and steel company Corus Group PLC. Now‚ it’s looking at a couple more renowned brands -- Jaguar and Land Rover -- a quantum leap in class for a group whose main vehicle business has been making inexpensive cars and trucks for Indians. The luxury brands would give Tata access to the know-how
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Case Two- Preserve Toothbrushes Strategic planning is an important aspect for any business or corporation. Without it‚ an organization has no way to achieve a stated goal. They have no way to march towards their vision. In the case of Eric Hudson‚ an entrepreneur with a vision‚ he successfully created a business with a goal in mind and implemented a strategic plan to make it happen. Every small business startup has to have some edge in order to compete; otherwise they will be forced out by
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To provide background regarding the Empress Luxury Lines case‚ in the case Kevin Pfeiffer‚ a computer technician initially told Antonio Melendez that it appeared that top management found a way to fund the computer system upgrade that he requested two years prior. The beginning of this originated from problems incurred with the computer system when it was hit by a power surge from fierce thunderstorms from the night before. When this occurred‚ Phil Bailey‚ who was Kevin Pfeiffer’s supervisor was
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Abstract This thesis going analysis and critique characteristic of the luxury market and especially the clothing sector. The Author will realize research to understand the changes established by luxury brands during this period of economic crisis Fiscal. The economic crisis currently affecting all sectors‚ the objectives will be to understand the extent of the result of the luxury market but also the different techniques used to overcome this period. The Author makes a secondary data collection
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