Ruff (1995) stated that the criminal liability of producers‚ distributors and suppliers of unsafe products is covered under Part II of the Consumer Protection Act of 1987‚ which has mandated a general safety requirement. The producer‚ distributor or supplier of unsafe products incur criminal liability for failure to exercise due diligence. The law is strict but the criminal liability can be dispensed with after showing that they exercised due diligence and have reasonable grounds to believe that
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Consumer behavior is the behavior that consumers display in searching for‚ purchasing‚ using‚ evaluating‚ and disposing of‚ products and services. The study of consumer behavior as a separate marketing discipline all started when marketers realized that consumers did not always react as marketing theory suggested they would. Many consumers rebel at using the identical products that everyone else used‚ instead they prefer differentiated products that they feel reflect their own special needs‚ personality
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Tata’s Nano: A Small Car with Large Consumer Surplus? Ref. No.: ME0012 op y Tata’s Nano: A Small Car with Large Consumer Surplus? “Since‚ promise is a promise the standard dealer version will cost Rs 1 lakh‚”1 – Ratan Tata‚ Chairman‚ Tata Sons “We designed the Nano to offer a new form of transport to the people of India and maybe later‚ to the rest of the world.”2 – Ratan Tata‚ Chairman‚ Tata Sons “…if economists are to play their part in shaping the canons of economic policy
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CONSUMER AWARENESS GUIDELINES Be an Alert Consumer ! Also be a Responsible Consumer !! Issued by Government of Tamil Nadu Civil Supplies & Consumer Protection Department‚ Ezhilagam‚ Chennai-5. Phone: 044-28583222 / 28583422 Web: www.consumer.tn.gov.in E.mail: consumer@tn.nic.in A. WHO IS A CONSUMER? A ”consumer” is a person who buys any goods or hires any service for valuable consideration (including deferred payment). The term does not include a person who obtains goods or services for resale
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Consumer behavior 1. You are the brand manager of a new line of light weight autofocus‚ economically priced digital cameras. Describe how an understanding of consumer behaviour will help you in your segmentation strategy and promotion strategy. What are the consumer behaviour variables that are crucial to your understanding of this market ? The specification of five elements creates a promotional mix or promotional plan. These elements are personal selling‚ advertising‚ sales promotion
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Who is a Consumer ? Any individual who purchases goods and services from the market for his/her end-use is called a consumer. In simpler words a consumer is one who consumes goods and services available in the market. Example - Tom might purchase a tricycle for his son or Mike might buy a shirt for himself. In the above examples‚ both Tom and Mike are consumers. What is the difference between a consumer and a customer? Generally‚ a consumer refers to individuals who buy for themselves or their family
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Consumer Awareness The gradual development under the scopes offered by globalisation and liberal economy has increased the number of consumer related issues. Consumer protection has earned an important place in the political‚ economic and social agendas of many nations.India is potentially the largest upcoming market with consumer habits encouraging for the manufacturer.But a liberal economy brings with it its share of worries for the unaware consumer.Manufacturers are not often concerned about
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CONSUMER AWARENESS Definition Consumer awareness is making the consumer aware of His/Her rights.Consumer awareness it a marketing term. It means that consumers note or are aware of products or services‚ its characteristics and the other marketing P’s (place to buy‚ price‚and promotion).Usually commercials and ads increase consumer awareness‚ as well as "word of mouth"(a comment from someone you know about a product or service). 1 Need : we need it so we will not be misled by producers‚it explains
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Consumer organizations are advocacy groups that seek to protect people from corporate abuse like unsafe products‚ predatory lending‚ false advertising‚ astroturfing and pollution. Consumer organizations may operate via protests‚ campaigning or lobbying. They may engage in single-issue advocacy (e.g.‚ the British Campaign for Real Ale (CAMRA)‚ which campaigned against keg beer and for cask ale)[citation needed] or they may set themselves up as more general consumer watchdogs‚ such as the Consumers’
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Table of contents Executive summary 2 Introduction 4 1. Consumer behavior 5 2. Perception 5 2.1Definition of perception 5 2.2 Elements of perception 6 A. Sensation 6 B. The absolute threshold 6 C. Just noticeable difference to consumer behavior: 6 D. Subliminal perception 7 2.3 Factors influencing perception 7 1) Characteristics of the perceiver (internal factors): 7 2) Characteristics of the target (external factors): 9 3) Characteristics of the situation: 9
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