(Jolly‚ Ivana) Introduction to Prêt a manger and the type of international marketing..........................2 (Ivana‚ Micheal) Prêt a manger’s 7P’s.......................................................................................................4 (Ivana‚ Michael) SWOT analysis of the Prêt a manger.............................................................................7 (Jolly‚ Michael) How does Prêt a manger do its international marketing?................................
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Case Study : Pret A Manger Pret A Manger‚ as said on their own website‚ provides ”Good tasting natural food‚ excellent service and convenience”. Sandwiches‚ salads‚ soups and other fast food we buy in one of their shops are exactly prepared in the kitchen of the shop. From this point ‚ Pret has something in common with McDonald’s or KFC—their shops all have their own kitchens. However‚I think‚ having a kitchen probably is the only similarity‚ Pret is quite different not only in the products and
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From: Group 4 J. Bernardo & C. Boussard & C. Couton & L. Tomuta & M. L. Touré To: Dr Jovana Stanisljevic Place of origin: London‚ UK Date: October 2014 Plan I. About PRET A MANGER 1 Brief overview of the organization 1 The company’s current international operations and strategy 3 II. Three potential target markets 5 Brazil 5 Why this country? 5 Which issues in the economic‚ cultural and political environment will the company have to consider when entering this market? How are those
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This was realized with the opening of the first Pret a Manger which was launched in London‚ in 1986. Today‚ the private limited company is one of the most popular sandwich retailers in the United Kingdom. Pret offers a variety of food‚ such as sushi‚ pastries‚ berries‚ fruit bowls‚ salads and many different sandwiches as well as a choice of fresh juices‚ tea and coffee drinks. Unlike most fast food retailers‚ there is a kitchen in every Pret A Manger shop. Chefs come every day‚ early in the morning
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Made today‚ gone today Pret a Manger Asc.Prof. Aykut BERBER‚ Ph.D. Strategic management Cynthia Bianka INCZE Denisa OBADA Elena Diana BUHAC ISTANBUL‚ 2014 Research methods Our subject is Pret a Manger company. We heard about the company‚ but didn’t know much information about it. We gathered our data from the internet. We searched for valid data and used the company Annual Report and official site. Because we didn’t know so much about the company‚ we wanted to read and get familiar with it
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1.0 INTRODUCTION Prêt A Manger is Britain’s most environmentally friendly food supplier and specializes in fresh sandwiches and drinks containing no chemicals. This report will be taking a look at internal and external factors the company positively and negatively. The report will include what they do well and not so well? What issues are affecting the company at present and in the future? In order to assess the company and possible future strategies it is necessary to conduct a SWOT analysis
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particular research investigation as a marketing executive of Pret a Manger demonstrated how organisation will perform against their main competitors. At the same time‚ the paper involves discussion on identifying the major needs of organisation that will help them in retaining and enhancing new customers for their “food on the go” offering. While analysing acquired survey data it is observed that Pret a Manger tends to concentrate on developing a marketing campaign that will support them in communicating
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are offered. Pret a Manger‚ which is French for ‘ready to eat’‚ is described by Times as having refashioned the concept of sandwich making and eating. It was founded by Sinclair Beecham and Julian Metcalfe‚ two college friends in 1986. They identified an opportunity in London to introduce a healthy fast-food alternative to the fried fatty food menus around at the time. Their innovative venture paid off as people welcomed this change with open arms. Since the first store opened‚ Pret has been largely
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MARK 3460 Research Paper- Prêt a Manger Session Number: L01 Professor: Ying Zhao Date: 15/05/2013 Group 4 CHAN‚ Justin (10491398) BABANI‚ Monica (09472983) POON‚ Ying Sin (20015398) TSANG‚ Erica (20042743) TSE‚ Jonathan (10069688) YEN‚ Joseph (09471264) Executive summary Prêt-A-Manger (also known as Prêt) was founded in 1986‚ with the aim of serving customers with quality food and exquisiteness. It is a well-known grab-and-go store offering a variety of freshly-made food like
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Q1. What are the advantages and disadvantages of Pret A Manger organizing itself so that the individual shops make the sandwiches that they sell? - Advantage: a. Since it is the same employee who serves your lunch that made the sandwich‚ he will be responsible for his job‚ I.e. ingredients selection‚ freshness‚ and packaging. b. To keep items fresh and no overnight food is allowed‚ the volume of food prepared is relatively low‚ thus making staff do less repeating work. c. Being a fast food store
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