TABLE OF CONTENT 1.0 INTRODUCTION 1.1 Organic Products/Local produce 1.2 Fair Trade Products 2.0 FACTS AND FIGURES 3.0 GROWTH PROSPECTS 4.0 MARKETING INITIATIVES AND THEIR EFFECTIVENESS 5.0 EXISTING AND NEW PRODUCTS 6.0 AWARENESS‚ ATTITUDES & BEHAVIOURS OF CONSUMERS 6.1 ’Fair-trade Man ’ 7.0 FAIR-TRADE LABELLING ORGANIZATION 8.0 SECONDARY RESEARCH 8.1 The average spender 8.2 Suppliers 9.0 QUALITATIVE RESEARCH 10.0 QUANTITATIVE RESEARCH 11.0 FUTURE 12.0 CONCLUSION 13.0 REFERENCES
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Mission: Mission provides a structure on which the company can build its future. Its first step for organization to cross it’s the long march. With time to time the company can share their personalities‚ philosophies and motivate their actions. Without proper mission company and person are flounder. For giving excellent shape of organization‚ corporation needs to define the mission. It is act as a driving force. Each and every company needs a mission statement; it may be small or big. Mission
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Thinking: The mind of a marketing genius Thinking: The mind of a marketing genius * Where are the best opportunities for your business today? How do you stand out in crowded markets? How do you deliver the best solutions for customers‚ and the best returns to shareholders? * Where should you focus amidst this complexity? What is your competitive advantage? Which markets‚ brands‚ products and customers should you prioritize in order to maximize value creation?
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The History of Garde Mange Aaron avers The garde manger profession began with peoples need to preserve food. The practice of food preservation is very much older than the term garde manger. In medieval times‚ castles and large homes were equipped with underground larders‚ or cold food storage rooms. The food storage areas in these castles and manor houses were usually located in the lower levels‚ since the cool basement-like environment was ideal for storing food. These cold storage areas developed
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Gaspar Fernandes was a Portuguese composer who lived from 1565 to 1629. Fernandes spent the majority of his career as an organist in cathedrals of what is now present day Antigua‚ Guatemala and Puebla‚ Mexico. One genre that truly allowed Fernandes to demonstrate his versatility was the Villancico since he used inspiration from different languages and cultures from the New World. The villancico‚ which in this day and age has been reduced to the term “christmas carol”‚ was often polyphonic and set
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fulfillment of given purposes. It is a dynamic process consisting of various elements and activities. These activities are different from operative functions like marketing‚ finance‚ purchase etc. Rather these activities are common to each and every manger irrespective of his level or status. Planning It is the basic function of management. It deals with chalking out a future course of action & deciding in advance the most appropriate course of actions for achievement of pre-determined goals
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Business Environment Can your business survive? Marks and Spencer is a retailer department that offers high quality home products‚ fashionable clothes for women‚ men and kids as well as luxury food & wine in store and online; from 2‚000 suppliers globally. M&S also provide services such as TV installation for free when you buy TV from them‚ energy resources‚ insurance‚ gift wrapping and flowers deliveries. Marks and Spencer belong to the Private sector organisation and it’s registered as a public
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Fashion Design ♥ Job Description‚ Salaries‚ Benefits and Useful Links Fashion/clothing designers design clothes‚ accessories and shoes. Some design expensive one-off pieces. Others work in a team creating a whole range of mass-produced fashions‚ or specialise in particular areas such as sportswear. The responsibilities of a designer may include: producing concepts making sketches by hand or on the computer developing patterns overseeing production analysing trends in fabrics‚ colours and
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be taken into account by the Human Resource Managers in the considerations for motivation of the people in the workplace. Linking pay to performance: According to Gregory : 2003‚ Linking pay to performance is the practice that is undertaken by mangers in recognizing the top performers and rewarding them according to their work. Organisations should reward their employees according to achievement Gregory:2003. Payment should be linked to the performance as a reward that will motivate the employee
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For recovering this situation‚ Toyota’s manger intend to exploit opportunity fully and Toyota sales more vehicles in the states than in Japan. Than the firm uses corporate level strategy to focus on U.S market this strategy leads the firm into top place in the America market. “WE Must Americanize.” - Fujio Cho Toyota Motor Corporation Q.1. List the threats and opportunities that Toyota is facing in its environment. Then list the strength and weakness of Toyota? Answer: Basis on the Toyota’s
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