Data Mining Weekly Assignment 6: LIFT; CRM; AFFINITY POSITIONING; CROSS-SELLING AND ITS ETHICAL CONCERNS. What is meant by the term “lift”? The term “lift” describes the improved performance of an exact or specific amount of effort on a modeled sampling‚ as opposed to a random sampling (Spang‚ 2010). In other words‚ if you are able to market via a model to say‚ a given number of random customers (e.g. 1000)‚ and we expect that 50 of them would be successful‚ then a model that can generate 75
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Data Representation Data and instructions that are presented in a written or typed format can only be understood by the user. If the data is not in the user’s language‚ s/he will not be able to understand it. It is the same way with the computer; the computer’s language is binary 0s and 1s. The computer cannot understand typed or written instructions or data. Whenever data or instructions or input to the computer it is first converted to 0s and 1s‚ these are called binary digits (bits). There
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am going to explain data protection‚ talk about the data protection acts‚ rights and principles. I’m going to talk about a data controller and a data processor and what their responsibilities are. What personal and sensitive data are. What a data receiver is and what his rights are‚ what is involved in direct marketing and I will mention an example of abuse or corruption that occurred in Ireland. Data protection acts Data protection is legal control over and access to use of data stored in computers
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240 - INTRODUCTION TO DATA PROCESSING/MANGEMENT OF INFORMATION TECHNOLOGY Objectives To give a thorough and up-to-date grounding in the realities of commercial applications of Information and Communication Technologies (ICT’s). To Examine the roles of data‚ information and knowledge within modern business organisations‚ and the roles that information and communication technologies (ICT’s) play in supporting people and groups within organisations. To provide students with a thorough understanding
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Data Models Consider a simple student registration. Specifically we want to support the tasks of students registering for or withdrawing from a class. To do this‚ the system will need to record data about what entities? What specific data about the entities will need to be stored? What is the cardinality between students and courses? Diagram the data model. While‚ considering a student class registration system for registering or withdrawing a system must have the capability to record data in
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an era of big data‚ this data-driven world has the potential to improve the efficiencies of enterprises and improve the quality of our lives; however‚ there are a number of challenges that must be addressed to allow us to exploit the full potential of big data. This paper focuses on challenges faced by online retailers when making use of big data. With the provided examples of online retailers Amazon and eBay‚ this paper addressed the key challenges of big data analytics including data capture and
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1. Data mart definition A data mart is the access layer of the data warehouse environment that is used to get data out to the users. The data mart is a subset of the data warehouse that is usually oriented to a specific business line or team. Data marts are small slices of the data warehouse. Whereas data warehouses have an enterprise-wide depth‚ the information in data marts pertains to a single department. In some deployments‚ each department or business unit is considered the owner of its data
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Subnetting __________. b. is also called subnet addressing 2. A virtual LAN (VLAN) allows devices to be grouped __________. a. logically 3. Convergence combines voice‚ data‚ and video traffic __________. a. over a single IP network 4. Each of the following is a convergence security vulnerability except __________. a. convergence resource attacks (CRA) 5. Which of the following is not true regarding a demilitarized zone (DMZ)? a. It contains servers that are only used by
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c. ratio scale d. interval scale 2. Data obtained from a nominal scale a. must be alphabetic b. can be either numeric or nonnumeric c. must be numeric d. must rank order the data 3. In a post office‚ the mailboxes are numbered from 1 to 4‚500. These numbers represent a. qualitative data b. quantitative data c. either qualitative or quantitative data d. since the numbers are sequential‚ the data is quantitative 4. A tabular summary of a set of data showing the fraction of the total number
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Data collection is any process of preparing and collecting data‚ for example‚ as part of a process improvement or similar project. The purpose of data collection is to obtain information to keep on record‚ to make decisions about important issues‚ or to pass information on to others. Data are primarily collected to provide information regarding a specific topic. Data collection usually takes place early on in an improvement project‚ and is often formalized through a data collection plan which often
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