CRM in Indian retail sector K. Sarada madhavi ABSTRACT Retail is India ’s largest industry‚ accounting for over 10 per cent of the country ’s GDP and around eight per cent of the employment. It is one of the most dynamic and fast paced industries with several players entering the market. The growing middle class‚ who has a substantial disposal income in hand‚ constitutes the largest shoppers ’ segment in India. Its consumer behaviour
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Impact of FDI on Indian Organized retail players Introduction The Indian Retail Industry is the largest amongst all the industries‚ accounting for over 10 percent of country’s GDP and 8 percent of employment. The retail industry has come forth as one of the most dynamic and fast paced sector with several players entering the market. Though‚ the Indian retail sector is majorly unorganised but the organised sector is also making giant strides. The total concept and idea of shopping has undergone
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most common type of retail store is the supermarket variety which provide a wide range of goods and services such as food‚ laundry‚ household product‚ liquor and petrol. This category of retails continues to develop its facilities and services such as convenient locations‚ store atmosphere‚ variety of products‚ trading hours etc in order to attract and hold their customers. Woolworth and ALDI in Glendale are two retail stores covered in the subsequent report. Although both retail stores operate as
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About Aditya Birla Retail Ltd. Aditya Birla Retail Ltd is the retail arm of the Aditya Birla Group‚ a US$ 24 billion corporation with a market capital of US$ 31.5 billion and in the league of Fortune 500 companies. In May 2007‚ Aditya Birla Retail Ltd launched its first store‚ more. in Pune‚ and currently has over 500 stores across the country. With the acquisition of Trinethra Super Retail‚ the company will increase its retail foothold to 300 plus stores with re-branding of Trinethra and Fabmall
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FINAL MARKETING PLAN Final Marketing Plan Team C MKT/421 December 8‚ 2014 University of Phoenix Instructor Catherine Lovett Final Marketing Plan The following paper is the last step in the final marketing plan for Team C’s newly created product for an existing company‚ which in this case is Nike Corporation. The team was required to compile the last four weeks of assignments in which the team discussed the different aspects of marketing a new product. In this final phase of the five week long
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Blue Ocean Strategy Paper Gregory Newfield MKT/421 October 13‚ 2014 Professor Ricci Rizzo MBA Blue Ocean Strategy The Blue Ocean Strategy focuses on the three industries that closely touch people’s lives. Areas they looked at were Autos‚ Computers and Movie and what companies within those fields are doing to managing sustainable profit and growth through the test of time. The creation of a blue ocean strategy places its focus on strategic moves to place their brand in position long
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competition between retailers that sell similar merchandise using different types of stores‚ such as discount and department stores * Scrambled Merchandising: When retailers offer merchandise not typically associated with their type of store * Retail Strategy: how the retailer plans to focus its resources to accomplish its objectives 1. Target market‚ or markets‚ toward which the retailer will direct its efforts 2. The nature of the merchandise and services the retailer will offer to
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Retail Banking Of Axis Bank (Summer Internship Report) From 3rd June to 24th July ACKNOWLEDGEMENT I express my deep gratitude to AXIS Bank division‚ Kanpur for giving me this opportunity to do summer internship. I acknowledge the give and take relationship wherein I could work diligently on the project assigned to me and contribute to the organization with my efforts and get essential credit to my profile before I enter the corporate
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Introduction ‘Harrods of London’ is a British institution. It is probably the most well-known and respected retail store in the world. For 162 years‚ Harrods has built its unique reputation supported by its key brand values – British; Luxury; Innovation; Sensation; Service. Harrods employs approximately 5‚000 people from 86 different nationalities who deal with up to 100‚000 customers a day at peak times. Harrods needs employees who can face the challenges that its reputation and standards
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International Fashion Branding International Retail Buying & Merchandising ‘Evaluate the various buying structures that exist in order to support a retail buying function and the impact of these buying structures on the roles and responsibilities of the retail buyer. Use illustrative examples to support your answer.’ Within the retail environment customer satisfaction and company profitability are a crucial consideration in the merchandise choice of the buyer (Diamond & Pintel‚ 2008)
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