COUNTRY REPORT ON CUSTOMER LOYALTY IN RETAIL SECTOR WITH SPECIAL EMPHASIS ON TESCO Submitted By: Rajat Kaul A1808709003 2009-2011 Submitted To: DAVID OGLE TABLE OF CONTENT Chapter 1 Introduction Introduction Aims and Objectives Chapter 2 Literature Review The Concept of Loyalty Loyalty Programs in India Chapter 3 Methodology Research Methodology Comparative Analysis Chapter 4 Analysis
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Case Study: BT Retail Executive Summary BT was created in 1981 when the telecommunications arm of the British Post Office was reformed as a separate entity in preparation for privatisation in 1994. The various challenges came with this privatisation which included competition‚ very tight government regulations which had an impact on product prices and the day to day running of the business. As a result of the privatisation‚ a different direction had to be adopted by the company as having
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Trends in Retail Marketing strategy Retail Marketing The essence of retail marketing is developing merchandise and services that satisfy specific needs of customers‚ and supplying them at prices that will yield profits. Thereby the concept is a philosophy‚ not a system of retailing or retail structure. In today’s CRM landscape the old analogy comparing the rifle and shotgun approaches to message and / or offer delivery is perhaps more appropriate than ever‚ as more retail organizations
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contribution to the economy comes in from the retail segment. The entry of numerous domestic and global players in the industry makes it extremely challenging and customer oriented. The World Wide Web has paved the way to virtual stores‚ facilitating the easy comparison of selling prices and product specification. Cyber trade has seen plenty of aristocratic achievements due to advancement in technology. 1. Decision Making The aim is to establish a retail fashion and accessory store to target the student
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Case Study: Thistle Co. of Australia Triquestra Fuels Thistle ’s Multi-Site Retail Business Transformation RETAIL MANAGEMENT SYSTEM Background of Thistle Company of Australia (TCOA) Thistle Company of Australia (TCOA or Thistle) is a privately held company that currently owns and operates Australia ’s largest independent network of Shell-branded service stations and adjoined retail premises. Headquartered in Brisbane‚ and operating across Queensland and New South Wales‚ Australia‚ Thistle
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Rajasthan‚ Madhya Pradesh and Karnataka. Duke‚ Wall-Mart’s CEO opined that FDI in retail would contain inflation by reducing wastage of farm output as 30% to 40% of the produce does not reach the end-consumer. In India‚ there is an opportunity to work all the way up to farmers in the back-end chain. Part of inflation is due to the fact that produces do not reach the end-consumer‚ a similar trend was noticed when organized retail became popular in the US. The government has added an element of social benefit
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starting draft of my capstone‚ my thesis is not included. ** Ever since the mid-1990’s‚ retail stores and shopping centers have a recurring theme called entertainment‚ or to the retail industry‚ “retailtainment” (Poloain‚ p.46). This combination of retailing and entertainment extends to online shopping as well. Retailers in the 21st century are constantly searching for excellence in every phase within the retail industry. Some challenges include meeting different types of people‚ communication barriers
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verses retail shopping. I will be showing you the comparison and contrast between online shopping and going to an actual retail store. When you sit and think about it‚ there are many differences between the two‚ but which of the two would you find more convenient and save you the most money. Many consumers have their very own preference when it comes to shopping. When I think about the two‚ I find online shopping a bigger advantage‚ and also a wider variety of items I may not find in a retail store
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Impact of FDI In The Indian Retail Sector By: Aditi Mehta 12/PPRA/504 Foreign Direct Investment (FDI) FDI is a mode of entry to international business. It refers to the investment made in a foreign country where the investor retains control over the investments. This can be made by an individual‚ as well as by business entities. FDI is a venture with long term considerations‚ as it cannot be easily liquidated. FDI as defined in Dictionary of Economics ( by Graham Bannock) as investment
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MKTG/114 IBS Center for Management Research Organized Retail Industry in India This case was written by Komal Chary‚ under the direction of Vivek Gupta‚ IBS Center for Management Research. It was compiled from published sources‚ and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2006‚ IBS Center for Management Research. All rights reserved. To order copies‚ call +91-08417-236667/68 or write
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