"Price adjustment strategies used by air asia" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 7 of 50 - About 500 Essays
  • Satisfactory Essays

    Air Asia Background

    • 402 Words
    • 2 Pages

    ALBUKHARY INTERNATIONAL UNIVERSITY FOUNDATION STUDIES PROGRAMME 2011-2012 ALBUKHARY INTERNATIONAL UNIVERSITY FOUNDATION STUDIES PROGRAMME 2011-2012 Assessment Task: Team Project (10%) Type of assessment: Four persons in a team Starting Date: Week 5 Ending Date: Week 10 Learning Outcome tested: 1. LO1 – Explain the difference between data and information‚ the economics and problems associated with information. 2. LO2 – Distinguish between different types of technologies for acquiring

    Premium Management

    • 402 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Swot Analysis of Air Asia

    • 769 Words
    • 4 Pages

    SWOT analysis of AirAsia Strengths Firstly‚ Air Asia has indeed a strong management team. This is clearly known as it has very strong links with the governements and airline industry leaders.This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has

    Premium Low-cost carrier Southwest Airlines Airline

    • 769 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    Swot Analysis Air Asia

    • 1601 Words
    • 7 Pages

    SWOT ANALYSIS FOR AIR ASIA Strengths‚ Weaknesses‚ Opportunities and Threats Analysis for AirAsia Strengths The first phase of the swot analysis is the strengths analysis for Air Asia. There are some unique strengths of Air Asia that others company could not defeat them. First and foremost‚ Air Asia has a very cooperative and strong management team with strong connections with the government and the airline industry leaders.This is partly contributed by the diverse background of

    Premium Airline Low-cost carrier

    • 1601 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    the same concept in Asia. Air Asia executed the cost leadership strategy with introduced ticketless travelling‚ one type cabin‚ free seating‚ and online booking trough internet that able slash the price into 40% - 60% cheaper than regular airlines (Declanegan‚ 2012) “Now Everyone Can Fly” described AirAsia’s value. Operational effectiveness and cost advantages created efficiency go directly to end user. Customer enjoy more surplus with price falls‚ and encourage more air travel among Malaysians

    Premium Strategic management Low-cost carrier Airline

    • 1706 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Air Asia Company Analysis

    • 3169 Words
    • 13 Pages

    Management 08 Fall AirAsia Company Analysis Background of AirAsia Company Dato’ Tony Fernandez was the entrepreneur that brought up AirAsia to be the one of the award wining the largest low fare airlines that is currently well known for now in Asia. Since then it has been flying to over 61 domestic and international destination with 108 routes‚ and furthermore it operates over 400 flights daily from hubs that are basically located in Malaysia‚ Thailand and Indonesia. Today if we look at their

    Premium Balance sheet Generally Accepted Accounting Principles Income statement

    • 3169 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Q1.Competitive Advantage Explain Competitive advantage   Air Asia build up their competitive advantage form providing customer lowest price and omit theunnecessary service. For example‚ Air Asia install kiosks to speed up check-in. With those innovations‚ it truly making aviation become more convenient. The customers and the operations are around Asia. Air Asia use IT to connect and integrate those end-to-end support processes. As a member of the AirAsia Team have highly competitive and

    Premium Airline Low-cost carrier Strategic management

    • 531 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Company overview: Air Asia After acquiring Air Asia from the Malaysian government in 2002‚ Tony Fernandes completely altered the business model of its previous owners and re-established the company with just 3 air planes. Owing debts of about 11 million U.S‚ this move was very risky; however by offering low cost prices‚ the company was able to attract sufficient travellers. After acquisition‚ 5 years later Air Asia became renowned globally as the least expensive airline in terms of cost per seat

    Premium Low-cost carrier Airline

    • 571 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Case Study Air Asia

    • 11629 Words
    • 47 Pages

    for everyone. Since 2001‚ Air Asia has swiftly broken travel norms around the globe and has risen to become the world’s best. Air Asia was named the World’s Best Low Cost Airlines in the annual World Airline Survey by Skytrax for five year consecutive years in 2009‚ 2010‚ 2011‚ 2012 and 2013 and has been ranked Top 5 among the most recognized and admired airlines in the Asia Pacific Top 1000 Brands 2008. With a route network that spans through to over 20 countries‚ Air Asia continues to pave the way

    Premium Low-cost carrier Airline Malaysia Airlines

    • 11629 Words
    • 47 Pages
    Powerful Essays
  • Better Essays

    Air Asia Project Report

    • 3341 Words
    • 11 Pages

    Entry strategy for Airasia Marketing Management Table of Contents Objectives………………………………………………………………………………………………………………….3 SWOT Analysis 4 PESTEL analysis 5 Market Segmentation and Target Market 6 Positioning 7 Pricing Strategy 8 Placement Strategy: 9 Promotion Strategy: 9 Conclusion……………………………………………………………………………………………………………………………………… 11 Appendices 12 References……………………………………………………………………………………………………………………………………..14 AirAsia is a Malaysian low-cost airline headquartered near

    Premium Airline Low-cost carrier

    • 3341 Words
    • 11 Pages
    Better Essays
  • Good Essays

    Case Study - Air Asia

    • 1043 Words
    • 5 Pages

    Case Study: Air Asia Identify the competitive advantages of Air Asia as a low cost carrier. Air Asia has a number of competitive advantages as a low cost carrier that fall into the following general categories; low cost operations‚ efficiency of operations‚ proven business model and management expertise and finally a distinctive corporate culture. Low cost operations: Air Asia has gone to great lengths to ensure all of their operational costs are kept to an absolute minimum‚ and have passed

    Premium Airline Low-cost carrier

    • 1043 Words
    • 5 Pages
    Good Essays
Page 1 4 5 6 7 8 9 10 11 50