by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are addressed directly to the customer and/or customers. * It is a multi media promotion * It is benefit oriented direct response advertising. | * Keeping the existing customers as well as increasing the sales. * Reducing the cost * Building customer loyalty | PUBLIC RELATION | * The spread of information between an individual or an organization and the public. * Target the entire
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Theoretical Understanding and Practical Application Of Advertising and Promotion in Business Theoretical Understanding and Practical Application Of Advertising and Promotion in Business Submitted by: ( Name) ID No. …….. ………………………. Programme Title: Edexcel BTEC
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Podmolik‚ Mary Ellen. ‘Area’s median home price up 1.7%: Number of homes sold rises 22% from year earlier’‚ Chicago Tribune‚ 20 July 2012. The price elasticity of demand in Chicago real estate market The newsletter reported the important data of Chicago real estate market in June 2012. Generally speaking‚ this market was experiencing great ascending trends during the short term before the data was released. The specific data is summarized in the following graphics. The market of Chicago real
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activities that communicate with the firm’s consumer Promotional mix elements: Advertising PR Sales Promotion Personal Selling/Direct Marketing Marketing mix: Promotion Product: the package. Ex: little kids go for cereal with pretty pictures Place/Distribution: what kind of store would product be sold in. Ex: Martha Stewart selling products at Kmart when Macys would better Pricing: if you want to communicate quality‚ don’t give it a low price ALL fits together to be a GOOD MIX What
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Giant Consumer Products‚ INC: The sales promotion Resource a... - Transcript 1. Giant Consumer Products‚ INC: The sales promotion Resource allocation decision Group 5: 2. Primary Question for GCP How should Giant Consumer Products (GCP) structure a sales promotion so that it is a “win” for all parties involved? 3. Secondary Questions Who is Giant Consumer Products? What are GCP’s objectives? What environmental forces are at work? What’s going on in the Frozen Food production industry? What
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Table of Contents Sr No. | Title | P No. | 1. | Introduction | 2-5 | 2. | Promotional Mix | 5 | 3. | Sales process | 7-8 | 4. | Advertising | 9-13 | 5. | Other Methods | 14-15 | 6. | Public Relations | 15 | 7. | References | 18 | Introduction What is promotional strategy ? Promotional strategy is the function of informing‚ persuading‚ and influencing a consumer decision. It is as important to non profit organizations as it is to a profit oriented company like Colgate-Palmolive
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INTRODUCTION Promotion has been defined as the co-ordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.(Ray‚1982) Promotion is an important part of any marketing strategy. You can have the best product or service out there‚ but unless you promote it successfully‚ no one will know about it. There are three basic types of promotional strategies a push strategy‚ a pull strategy or a combination of the two
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Promotion strategy Promotion is to attract customers to purchase‚ and it involves communicating information between distribution channels. Promotion Objectives There are three promotion objectives which are inform‚ persuade and remind (MKT303 Lecture notes‚ Sem.3‚ 2008‚ P.14-9). Since there are existing competitors to produce safety cars‚ Toyota should use persuade objective to show customer Prius is better than other brands cars. Factors that affecting Promotion Mix • Nature
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Cause and Effect of Oil Price Hike to the Price of Commodities that Affect the Firms and Consumers Introduction Oil is very important as it one of major sources of energy. With oil there is fuel that is made to run or vehicles‚ buses‚ airplanes‚ to run machineries and plants and to heat hour homes. We have this unlimited need for oil but like any other natural resources‚ it is limited. One day in the future it is possible that we’ll run out of oil. So as ordinary consumers we just accept and go
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Development of Web Technology based Sales Ordering System Seminar No.: Third Seminar Date: 29 June 2006 Name: MA YU YU LIN Roll No.: 5MCS (Thesis) - 78 Supervisor: Daw Mi Mi Han Lecturer Information Science Department University of Computer Studies‚ Yangon Outlines • Abstract • Introduction • Objectives • Ecommerce and Business Process Management • Web Services • Web-based Technology • Overview of the System • Multi-Agent
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