ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Markets‚ Prices and Price Setting Cirilo "Lee" E. Montano Trident University Microeconomics ECO201 Allison Kaminaga‚ Ph.D. December 10‚ 2012 Explain what happens to price and quantity of coffee when the following events occur: 1. An advertising campaign highlights scientific studies that find drinking coffee can help reduce weight gain. a. What do you think would happen? People will buy more coffee‚ drink more coffee‚ and research what coffee will help them lose more weight. Case in point
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Article Title:Sectoral Gender Wage Differentials and Discrimination in the Transitional Chinese Economy Author(s): Pak-Wai Liu‚ Xin Meng and Junsen Zhang Source: Journal of Population Economics‚ Vol. 13‚ No. 2 (Jul.‚ 2000)‚ The purpose of study is to examine the impact of market transformation and economic reforms on gender wage differentials and discrimination in China .In last two decades china has moved from centralized to market oriented economy.Further it comapres the impact of economic
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to the war in Iraq‚ Syria and Ukraine‚ oil prices increased significantly as did the profit earned by many oil companies including PETRONAS. Politicians in Malaysia opposed the government policy to oil price increase by twenty cents and the withdrawal of oil subsidy. As a manager or policy implementer‚ discuss the pros and cons if this policy in the context of the various theories of profit. Introduction The government of Malaysia increased the price of oil by 20 cents and withdrawal of the oil
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English 1023---M02 28 October 2012 Gas Prices Today‚ gas price as a national average have risen to 2.1 dollars per gallon. This is the highest gas price increase since 1990‚ during operation desert storm. What is the cause of this drastic increase in gas prices? Limited supply of crude oil from the Middle East some say. Others think the cause is high trade tariffs on incoming foreign oil. But what is the solution to this problem? Is it drilling in our national wildlife reserves in Alaska? Dropping
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To prevent gasoline prices from having devastating effects on the economy it has been proposed that all gasoline prices in the United States be fixed at the average price for the last two years. For simplicity it will be assumed that this price is $2.50 per gallon. When equilibrium prices are under $2.50 per gallon the excess payments will be kept in a government fund. When retail prices exceed $2.50 per gallon money from this fund will be distributed to pay the difference. Do you think that this
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Price setting is a key strategy decision. Pricing decisions affects the number of sales and amount of money a company makes. There are many ways to set prices‚ the simplest approaches are demand-oriented and cost-oriented price setting. Demand-oriented price setting approaches consist of Marginal analysis‚ price sensitivity‚ value in use pricing‚ and reference prices. Cost-oriented setting approaches consist of markups‚ Average-cost pricing‚ types of cost‚ and break-even analysis. Some price objectives
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India is facing many serious problems nowadays‚ but the problem of price-rise is the most serious one. It is very common these days. The prices of essential commodities are going higher day by day. India is passing through a very hard time nowadays. The problem of prise-rise has become very serious. The government is unable to control the prices of necessary goods. The rise in prices is natural in a developing county like India. But when it goes out of control‚ it causes great difficulties for
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9/1/13 India: Teak log prices firm at local auctions the timber network Help Contact English Search ALL FORDAQ Marketplace Home > Market Info Directory Market Info Our Services Not a member yet? Join Fordaq Log in News Search India: Teak log prices firm at local auctions June 22‚ 2011 • Source: ITTO’s Tropical Timber Market Report • View s: 10761 Advanced search Archive Auction sales at Government Forest Depots in Gujarat and Central India are
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Introduction 1 1.1. Objectives 1.2. Organisation of the report 2. 2 2 Demand 3 2.1. The data 3 2.2. Models 4 2.3. Estimation procedure 6 2.4. Demand estimation 6 2.5. Expenditure elasticities 7 2.6. Cross-price elasticities 2.6.1. Rural and urban categories
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