independence‚ career and personal fulfillment. To achieve total customer satisfaction by delivering the products and services that enhance a woman’s self-image and confidence. The principles we live by: Integrity and the Golden Rule must guide every business decision. Enthusiasm encourages a positive attitude and provides inspiration as we work together to achieve our goals. Quality in our products and services must be a priority in order for us to deliver value and satisfaction to our customers. Service
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Sales Mary Kay Cosmetics is not a traditional cosmetics company‚ as it sells its products directly to consumers through a sales force rather than in retail stores (Case). Each member of the Mary Kay sales force is an independent contractor with the company and works for herself (Case). Mary Kay compensates its beauty consultants in a variety of ways‚ ranging from commissions‚ to recognition‚ to incentive programs such as its VIP car program (Case). As it has expanded‚ Mary Kay ’s VIP car
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1. Why has Mary Kay Cosmetics (MKC) not been as successful as Avon in penetrating international markets? In 1992‚ the percentage of international sales of Mary Kay Cosmetics was only of 11% of total sales while‚ for instance‚ the percentage of international sales of Avon (a main competitor) was 55%. The reasons why MKC failed when penetrating international markets were‚ among others‚ that they did a direct application of their US marketing strategy (products and communication) without taking
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Supply‚ Demand and Price Elasticity Anjni Kumar Jennifer Marciel Me Mai Nou Yang Rosina Hughey Eco/212 December 14‚ 2010 Zack Zardo Supply‚ Demand and Price Elasticity Consumers and economists use the concept of elasticity to measure how an economic variable responds to changes in another economic variable (Hubbard & O’Brien‚ 2010‚ p. 168). Supply and demand go together and play an important part in price elasticity. “Price elasticity of demand is the responsiveness of the quantity
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answers to the following questions: 1. Choose printed ads for five different consumer products (could be from a magazine‚ coupons‚ etc.). For each ad‚ write a description of what you think the demographic characteristics of the targeted market are. Attach the ad to your assignment. 2. Go to the Web sites of JCPenney‚ http://www.jcpenney.com‚ and Target‚ http://www.target.com. Compare which is more product-focused and which is more brand focused. Which company’s approach do you think will appeal
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Elasticity of Labour Demand A firm always incurs a change in labour or capital. It is important for a firm to know the effects on the wage or capital increase since it would help the firm make accurate decisions. A change in wage would make an impact on the firms employment. When there is a wage cut‚ it reduces the price of labour relative to that of capital‚ and now labour is cheaper. However‚ when the wage increase the price of labour increases and the firm would substitute away from labour toward
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aware of demand curves; however‚ it is rare that they actually know how to recognize those curves. In order to make sound business decisions‚ it is important to be able to recognize certain elements of a demand curve. For instance‚ if Apple raised its prices by five percent‚ what would happen to its revenues? The answer to this question depends on the response of Apple consumers. Will the consumer refrain from making purchases completely or just cut back on them? How a consumer responds to price changes
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1.Why has MKC not been as successful as Avon in penetrating international markets? There are a number of good reasons that explain why Mary Kay Cosmetics (MKC) had not been able to penetrate the international markets as well as Avon did. The head of MKC’s Curran Dandurand identified a number of reasons for this phenomenon‚ according to this case study. Dandurand’s analysis concluded that mainly MKC’s limited international success was due the following reasons. Marking strategy- MKC made a very
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Biography on MARY KAY THEIRN PRODUCTS RANGE Task 1 ND PROMOTION: 2. DIRECT SUPPORT: 3. Internets: Other methods can include 1. Newspapers : 2. Pamphlets: 3. Magazines: 4. Trade organization: 5. Market intelligence report: 6. Internal company records : Personal selling: Marketing mix: Push and pull strategy: Task 1 part b: RASHES ON THE SKIN : Addressing him: DISCOUNT TO OTHER CUSTOMER : PONDS Task 2 part c: Recruitment and selection: Procedure
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Price Elasticity Elasticity‚ in layman terms can be defined as the ability of an object to stretch or transform in shape‚ and return to its original form. This definition can be applied to many facets of life. In business we say that it is a measure of responsiveness; ‘measure’ being an expression that suggests numerical factors. In economics‚ elasticity is commonly measured in the price elasticity of demand‚ and the price elasticity of supply. Price elasticity of demand is the measure
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