accessories A fair return on finance Fashion atmosphere 2 3 4 2 Objectives 1 Recover the cost and gain 30% profits in total Premier source of fashion office supplies and accessories around the university 2 3 完成情况 in a lower price Offer the pretty and lovely products 4 Take fresh and interesting to student learning life through our fabulous stationeries 5 Guide student doing things for Children Charity 3 单击此处编辑母版标题样式 The Product and Service • 单击此处编辑母版文本样式
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1. Question : Related to Problem 1‚ compute the average markup percentage for setting prices as a percentage of the full cost of the product. Student Answer: Direct materials $60‚000 Direct manufacturing labor $40‚000 Factory overhead-variable $30‚000 Factory overhead-Fixed $50‚000 Selling and administrative expenses-variable $20‚000 Selling and administrative expenses-Fixed $30‚000 Full cost of the product $230‚000 Sales = $300‚000 Profit = $300‚00 - $230‚000 = $70‚000 Average markup percentage
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MEDICINAL LEECHES Over the years‚ people have been more and more conscious about the expensive prices of farmaceutical drugs. Either is it for a simple cough‚ headache or blood pressure problems‚ all we hear is how much everything costs. Starting to think about it and talking to elderly people‚ we found out that majority of them would still like to get their hands on Russian drugs‚ which they say have more effect and are cheaper‚ because they are made in Russia. Let us also draw our attention to
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commodity at large‚ does pricing affect demand in the industry? No‚ pricing does not affect demand in the industry. Cement is a homogeneous product with low price elasticity due to lack of substitute materials. Market demand for cement is normally elastic given its low value commodity character. However‚ demand for cement is local and price inelasticity’s can be observed especially among different grades of cement. The market demand for cement worldwide keeps growing and as the standard of living
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operational costs and enhance their product line‚ they adopted a system‚ the Global Procurement System‚ in which centers were obtained to find low cost suppliers for the company’s hypermarkets around the world. As China’s products grew in quality and price‚ consumer consumption grew significantly as well. Originally Carrefour divided its operations into five regions throughout China. Each of these operations was independently sourcing from different suppliers in order to seize the market as quickly and
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Question no1: “S&R has taken a risk in entering a market that is large‚ but offeres little flexibility in terms of price and business eenvironment”. Discuss. Entering Indian market was quite a challenge for Simon not only convincing the board but taking up the responsibility to personally assist the whole process of franchising in India was a major challenge in his career. Indian market is famous for its “value buying” behavior; and S&R is a brand known for its high quality and value for money
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(15%) 3. Clearly define the approach (This will be a key part of the assessment measured across the above) Some key questions need to answer by deep diving into to solve the case Pricing - Are prices changing? 1. Does Laptop price with time? 2. Are prices over retail outlets consistent? 3. How does price change with configuration? Stores - How location is influencing sales? 1. Where are the stores and customers located? 2. Which stores are selling most? 3. How far would customers travel to buy
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Questions: List at least 5 marketing tactics Cub Foods employs in its stores to increase the probability of purchases. In general it is characterized with low prices‚ tables of samples and high discounts. While the following marketing tactics were used by Cub Foods to increase probability of purchases: 1. Promotional - Price Deals: At the entry aisle‚ called a “power alley” is lined 2 stories high with specials‚ such as coffee bean $2 and half priced apple juice. 2. Physical evidence
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change. Archer moved slowly at first focusing primarily on price and people. Another key move by Archer that later proved vital‚ “was to hire the number-one pharmacist in the market. People will follow their pharmacist because of the way a good pharmacist communicates with you. When we would open a new store‚ we would hire the best pharmacist in town‚ no matter the price” (Fishman‚ 2006‚ p. 41). Wal-Mart moved aggressively both with their price point (coupons/incentives)‚ and their overall pharmacy openings
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valuable because Cream-O is often seen as a substitute of Oreo cookies. Jack N’ Jill VRIO Capability P8.28 (Price) Valuable? Rare? Costly to Imitate? Organized? Yes Yes Yes Yes Result: Sustainable Competitive Advantage 10-packs of cream-o is only worth P62.50 which is less costly than a 9-pack oreo which is priced at P74.50. This makes it more affordable to consumers. The competitors of cream-O price their products higher than P6.25. For example‚ NaBisCo’s Oreo which is priced at P8.28 per pack. In order
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