Planning 43 (2010) 291e307 http://www.elsevier.com/locate/lrp Business Models: Creating New Markets and Societal Wealth James D. Thompson and Ian C. MacMillan This thought piece proposes a framework for addressing the challenges of poverty and human suffering so widespread around the world. Based on the WSWP action research program‚ we suggest that visionary businesses can play a role in creating new business models that open up new markets‚ and simultaneously attend to societal wealth
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With the introduction of its innovative "Name Your Own Price" services program in April 1998‚ Priceline provides this unique transaction service allowing consumers and businesses to leverage the Internet for the buying and selling of leisure airline tickets‚ hotel rooms‚ rental cars‚ cruises‚ vacation packages and even home mortgages. Since launching its business‚ priceline.com has sold millions of airline tickets‚ hotel room nights‚ and rental car days. Priceline.com is the patented Internet pricing
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.COM Failure Marketing and the .COM Bust Why Marketing? The .COM bust‚ the .COM “bubble”‚ the failure of companies that “dot-bombed”‚ happened more than a decade ago‚ but the lessons learned are important for the present tech sector. Many investors argue that we are in a bubble now‚ with companies like Instagram selling for $1 billion and hundreds of others getting million dollar valuations. Looking back‚ it’s clear from a marketing perspective current aspects of the products and websites themselves
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to generation. The Amish traditions and values have can be traced back to the 18th century. THEAMISHBARNSTAR.COM was founded in Ohio’s Amish heartland in 2005. THEAMISHBARNSTAR.COM currently operates the store online with quality goods‚ hard work and priding their selves with outstanding customer service. THEAMISHBARNSTAR.COM graciously commits a portion of the proceeds going to families that are in need. The barn-star is an Amish tradition that was used in the United States in the late 18th
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e-Business Model The rapid growth of e-commerce on the Internet has created a challenge for traditional bricks and mortar businesses. Businesses must now change their focus about their own business models‚ target market‚ products‚ and services‚ and ultimately their own benefits. This paper will compare and contrast the business models of a business to business (B2B)‚ a business to customer (B2C)‚ and a customer to customer (C2C). The Internet Capital Group (ICG) was selected to represent a
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Business Model As one of the leading automobile manufacturers in the world‚ Toyota ranks within the top three worldwide. Due to their unique business model‚ they are now have a market share of 14% in the first four months of this year. That is an astonishing 2.3% jump from the previous year. According to Autodata.com‚ the Toyota City based automaker ranks fourth in United States sales. We have determined that their business model is an Integrated Low Cost Differentiated Strategy. It involves
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Idea Cellular INCLUSIVE BUSINESS CASE STUDY IDEA CELLULAR’S INCLUSIVE BUSINESS MODEL When Aditya Birla Group took over‚ Idea’s new management reoriented the company’s strategy to focus network expansion mostly in India’s remote areas where demand is both high and underserved. The company also built a distribution network of 1‚520 branded service centers and more than 700‚000 multi-brand retail outlets around the country as of March‚ 2009. These investments have enabled Idea to serve customers
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3PL to 4PL Lead Logistics Provider (LLP) Business Model By Trevor Barrows 1 Executive Summary A 3PL or third-party logistics provider is defined as a company that provides logistics services for its clients and customers‚ where as a 4PL or fourth-party logistics provider is defined as a company that provides logistics services that manages a group of logistics providers that perform 3PL operations‚ including value add services. Driven by supply chain forces 3PL’s are consolidating into 4PL
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The NFL’s Current Business Model and the Potential 2011 Lockout Jake I. Fisher Economics 1630: The Economics of Sports and Entertainment Professor Stanley Engerman May 4‚ 2010 1 Introduction In March 2010‚ Roger Goodell‚ the Commissioner of the National Football League (NFL)‚ announced an aggressive goal for his business: $25 billion in yearly revenue by 2027.1 To put that figure in perspective‚ the countries of Panama‚ Jordan‚ Ghana‚ and Iceland all had nominal GDPs less than $25 billion
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devotion. Megachurches have spurred a new movement where pastors aren’t simply spiritual leaders but as Carson Valley Christian Centre’s pastor‚ John Jackson calls himself‚ “pastorpreneur”. Their product is religion‚ but they employ all the aspects of business to ensure success: strategy‚ marketing and consumer loyalty‚ along with
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