MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA TABLE OF CONTENT Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE 0. INTRODUCTION OF “MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA 1. Background of the Study 2. Statement of the problem 3. Objective of the Study 4. Research Hypothesis 5. Scope of the Study 6. Significance of the Study
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Generoso Pharmaceuticals & Chemicals Inc. Case 1 Generoso Pharmaceuticals & Chemicals‚ Inc. Statement of the Problem To determine the possible exercises the Generoso Pharmaceuticals & Chemicals‚ Inc. should take in order to bear in competition and where to find superfluous capital. Areas of Consideration (SWOT ANALYSIS) Strengths * Liquidity of the Company * Ready for expansion * A wide supply for desolate materials * Conservative cash management policies Opportunities
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1 Master Dissertation Surname: Nicolas Name: Bresch Subject: Value Based Pricing: How companies can use their final customers’ perceived value in a business to business market? 2 Table of content: 1.1 Background of the study ............................................................................................................... 4 1.2 Research question........................................................................................................................
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Pharmaceutical Companies and Ethics It would be a mistake to claim that the pharmaceutical industry has not contributed to a better way of life and a better standard of living. They have come up with treatments for cancer-in some types of cancer they have even come up with the cure. It would also be naïve however to pretend that there are not some issues that have come up throughout the years that lead us to question whether the pharmaceutical industry’s main concern is the well being of the patients
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The Global Pharmaceutical Industry In the pharmaceutical industry market segments can be found depending on the criteria used. For example‚ geographically there are three main market segments (the Triad accounting for 80% and with the strongest growth): The United States of America‚ Europe and Japan with the main future segment being the least developed countries. Another way of classifying the market segments that the pharmaceutical industries face is by those products directed to primary care
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Questions 1 through 7 1. On balance‚ do you think Merck is an ethical and socially responsible company? Why or why not? How about Pfizer? In my opinion‚ Merck is not an ethical and socially responsible company with introducing Vioxx into pharmaceutical market. Before the Vioxx approval by FDA‚ scientists from University of Pennsylvania found that the drug could bring some serious results such as cardiovascular‚ and there were many serious cardiovascular problems during testing on patients. However
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Strategic Marketing ! TOPIC 1 Creating value Pricing strategies The Role of Pricing The role of pricing Product Communicating Communicating value Delivering value Capturing value Promotion Distribution Price ! Profitability A 1% increase in price gives the biggest improvement in profit 2 compared to a 1% improvement in
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Marketing Management 33 (2004) 765 – 778 Towards value-based pricing—An integrative framework for decision making Andreas Hinterhuber* Falkstrasse 16‚ 6020 Innsbruck‚ Austria Received 1 April 2003; accepted 18 October 2003 Available online 23 December 2003 Abstract Despite a recent surge of interest‚ the subject of pricing in general and value-based pricing in particular has received little academic investigation. Yet‚ pricing has a huge impact on financial results‚ both in absolute terms
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the short-run and long-run implications for the economic situation of the drug industry. Include in your answer the impact on prices‚ new development‚ etc. of drugs. Include appropriate graphs showing the difference between monopoly pricing and competitive pricing. The drug industry currently takes on both monopolistic and competitive market structures. When a drug company develops a new drug‚ there are patent laws that allow the company to have a monopoly on selling the drug. In the short-run
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SYNTHESIS OF THE PHARMACEUTICAL ASPIRIN (ACETYLSALICYLIC ACID) AIM: The aim for this experiment was to synthesise a small amount of aspirin with salicylic acid as the starting product and sulphuric acid as the catalyst. The product obtained from this reaction will be impure and will need to be purified. This will be done by recrystallization. We will then record the products’ melting point and calculate the yield in order to determine the degree of purity of the aspirin sample. Diagrammatic scheme
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