PHARMACEUTICAL PATENTING IN INDIA:PROBLEM OF PUBLIC ACCESS TO HEALTH TABLE OF CASES 1) Novartis AG v. Union of India‚ (2007) 4 MLJ 1153 2) Bayer Corporation & Others v. Cipla‚ UOI & others‚ 2009(41) PTC 643 (Del). INTRODUCTION A pharmaceutical drug‚ also referred to as medicine‚ is a chemical substance used in the medication or in the preparation of medication for treatment‚ cure‚ prevention or diagnosis of disease. The definition of the term drug includes articles intended for use in
Premium Patent
Technique analysis Firstly‚ Johnson & Johnson Pharmaceutical uses focused differentiation technique in marketing its new proprietary medicines (Saylor 5‚ 2013). In 2013‚ it came up with three major medicines: INVOKANA (canagliflozin)‚ IMBRUVICA (ibrutinib) and OLYSIO (simeprevir) (Johnson & Johnson [J&J]‚ 2013). Each medicine has its own focused market: INVOKANA for Type 2 diabetic patients‚ which affects approximately 26 million people in the United States; IMBRUVICA for people with the rare mantle
Premium Blood sugar Blood sugar Health care
03/18/13 How do Pharmaceutical Company Practices Impact What Medications We Take? These days there’s a pill for everything‚ even things that don’t really need to be fixed‚ or could be treated through other healthier means and with fewer side effects. The influences of the pharmaceutical industry are to a large degree dictating what medications we take and the cost of those medications. There are many things that may influence an individual’s decisions. There’s no doubt that the giving of gifts
Free Pharmacology Food and Drug Administration Pharmaceutical industry
Animal Testing for Pharmaceuticals: Ethical or Unethical? People for the Ethical Treatment of Animals (PETA) is a foundation that has been described as “by far the most successful radical organization in America” (Carlton). The keyword “radical” is a perfect adjective used to describe PETA. According to the co-founder and president‚ Ingrid Newkirk‚ they pursue total animal liberation from serving humans which clearly means no meat and dairy‚ but also means no medical research using animals. PETA
Free Animal rights Animal testing Animal Liberation Front
financial position of the Square Pharmaceutical Limited and to make a judgment of how well is the efficiency of Square Pharmaceutical Limited‚ its operation and management and how well the company has been able to utilize its assets and earn profit. We use ratio analysis for easily measurement of efficiency‚ liquidity position‚ asset management circumstance‚ investment condition‚ profitability‚ market value and debt coverage situation of the Square Pharmaceutical Limited for performance evaluation
Premium Financial ratios Financial ratio Generally Accepted Accounting Principles
Abstract: The beer industry in the United States is continually changing and therefore companies in this industry must be versatile. Their versatility comes in a variety of forms‚ from changing their product offering‚ to changing their strategic goals‚ and finally‚ recognizing opportunities and threats. This paper explores many aspects of the industry though the use of Porter’s five forces model. I will analyze the internal rivalry present in the industry‚ any buyer or supplier power that is present
Premium Beer Brewery Supply and demand
GENERAL PRICING APPROACHES There are four general pricing approaches: Mark-up pricing - The practice of adding a constant percentage to the cost price of an item to arrive at its selling price. Mark-up pricing is a pricing strategy in which the cost of the product is first calculated then a proportion of its markup was added. It is used primarily because it is easy to calculate and requires little information. An example of this are the retail stores. Value-based pricing - also value optimized
Premium Pricing Price Marketing
Chapter 07 - Pricing With Market Power CHAPTER 7 PRICING WITH MARKET POWER CHAPTER SUMMARY This chapter extends the analysis in previous chapters to examine pricing decisions in greater detail. It starts by reviewing the benchmark case of charging one price to all customers. It then examines more sophisticated pricing policies that can be used to increase profits. CHAPTER OUTLINE PRICING OBJECTIVE BENCHMARK CASE: SINGLE PRICE PER UNIT Profit Maximization Relevant Costs Price Sensitivity
Premium Supply and demand Pricing Marketing
Management Decision Emerald Article: Differential pricing and segmentation on the Internet: the case of hotels Rama Yelkur‚ Maria Manuela Nêveda DaCosta Article information: To cite this document: Rama Yelkur‚ Maria Manuela Nêveda DaCosta‚ (2001)‚"Differential pricing and segmentation on the Internet: the case of hotels"‚ Management Decision‚ Vol. 39 Iss: 4 pp. 252 - 262 Permanent link to this document: http://dx.doi.org/10.1108/00251740110391411 Downloaded on: 15-11-2012 References: This document
Premium Marketing
Target Customer The target customers for the 100 GB Dropbox Student Offering accounts are college students‚ both undergraduate and graduate students alike. These students should have a need for a larger amount of storage than the 2 GB offered as a free service. In addition to requiring additional storage these students should have the
Premium Student Surveying Sample