The US is the largest market for video games‚ worth some $10.5 billion in 2005. Almost half of US households own and play games on a PC‚ game console‚ or portable game player. But the video gaming industry is in the middle of a midlife crisis facing aging consoles‚ layoffs‚ slower growth‚ and a disgruntled customer base. The industry is responding with major equipment upgrades‚ online gaming‚ new titles to reach non-gamers‚ and ad-supported online and console gaming. The next three years will
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Sony play-station Vision:To create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services. | Mission:Sony is committed to developing a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy between businesses within the organisation‚ Sony is constantly striving to create exciting new worlds of entertainment
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Recently‚ Sony and Microsoft both released their newest gaming console‚ the Play Station 4 and the Xbox one. Before the release‚ there were several spec releases and features slowly being revealed throughout many conferences. Both companies used this opportunity to understand the competing model‚ and they decided whether to make changes to their product accordingly. Price had been a critical issue with the last generation consoles‚ the PS3 and Xbox 360. The PS3 debuted with a price that limited initial
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Sony PLAYSTATION 2 MARKETING PLAN [pic] November‚ 18‚ 2004 Group #8 Cindy Brown Kunal Shah Robert Burns Eddie Carter Playstation 2: marketing plan Introduction The Sony PlayStation 2 was released by Sony Computer Entertainment in 2000. Sony Computer Entertainment also develops‚ publishes‚ markets‚ and distributes software for PlayStation 2. PlayStation 2 is a gaming console giving consumers the ability to play not only PlayStation
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The Evolution Of Sony PlayStation The gaming industry at one time mocked‚ know a steady increasing industry. Just think it all started from a man named Ralph Bear. Mr. Bear released Magnavox Odyssey in 1972‚ unlike conventional systems today it was powered by batteries. One of their mistakes was misleading consumers into believing that the Odyssey would only on Magnavox televisions. It did‚ however‚ prove that consoles for the home could be designed. He list goes on from Atari Pong‚ Magnavox Odyssey
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Buying behaviour sony playstation 3 9 AIDA 9 Attention 10 The decision making process 10 Environmental influences 11 The Abell-Model: Sony Playstation 3 12 Marketing segmentation 14 Demographical segmentation 14 Psychological segmentation 15 Recommendation 16 Appendix 17 Executive Summary “To become a leading global provider of networked consumer electronics‚ entertainment and services.” That’s the mission of Sony‚ producer of the Sony Playstation. Sony‚ information and
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Index Microsoft: Entering the Gaming Industry 3 Microsoft Xbox 3 The Strategy 4 Positioning 4 Pricing 4 The Result of the 1st Round 5 The Next-Gen Gaming War Announced 6 The Economies of scale What it has Learned 6 The Timing - Being the first on the market‚ an advantage? 7 Securing the Production Chain 8 Securing the Market Microsoft Innovation Breaking Through 9 Securing the Market Product Segmentation 10 Securing the Market Japanese Game Developer 11 Launching The XBOX 360
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Contents Executive Summary 2 Introduction 3 Microsoft 3 Xbox 4 The Original Xbox 4 Xbox Live 5 Xbox 360 5 The New Next Generation – Xbox One vs PlayStation 4 5 Defining the Industry 6 Gaming Console Market Revenues 2003-13 (US$ million) 6 Revenue forecasts for 2013 7 Industry Trends 7 Loss-leading strategy 7 Innovative Technologies 7 Gaming in the Cloud 7 Rise of Indie Game Developers 8 Porter’s 5 forces analysis 8 Value Chain Analysis 9 Operations and Supply Chain 9 Distribution 10 Marketing 10
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Name: Sama A. Sabbah Sony Playstation 3: Game Over? Step 1: Situation Audit (SWOT Analysis) Strength 1. 2. 3. 4. 5. 6. Sony with PS was the market leader for the last two generation of video games PS3‚ the most technologically advanced video game of the seventh generation. Well organized campaign across multiple forms of media. PS3 has cell chip and Blue ray disc player. Great Graphics and audio capabilities High Quality Blue Ray function Weaknesses: 1. 2. 3. 4. 5. 6.
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Microsoft is a world leader in the PC industry and has $36.2 billion of cash. However‚ sales of PC would not last forever! The PC industry which is in its fourth decade shows signs of saturation and maturity (exhibit 13 in case). Launching XBOX allowed Microsoft to drive a revolution in digital entertainment and deliver the future of experience. The decision taken by Microsoft lead to its diversification in gaming consoles and online gaming industry. The diversification allowed Microsoft to utilize
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