Mobile USA Pricing Strategy1.) Given Virgin Mobile’s target market (14 - 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which options would you choose and why? Be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.)Given Virgin Mobile’s (VM) target market (14 - 24-year olds)‚ I would recommend the company to structure its pricing based on
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CHR Reports TheCenterforHospitalityResearch.org Best-available-rate Pricing at Hotels: A Study of Customer Perceptions and Reactions By By Kristin V. Rohlfs and Sheryl E. Kimes‚ Ph.D. THECENTERFORHOSPITALITYRESEARCH.ORG • CORNELL UNIVERSITY BEST-AVAILABLE-RATE PRICING • 1 Best-available-rate Pricing at Hotels: a Study of Customer Perceptions and Reactions is produced for the benefit of the hospitality industry by The Center for Hospitality Research at Cornell University Gary M
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Arbitrage Pricing Theory The fundamental foundation for the arbitrage pricing theory is the law of one price‚ which states that 2 identical items will sell for the same price‚ for if they do not‚ then a riskless profit could be made by arbitrage—buying the item in the cheaper market then selling it in the more expensive market. This principle also applies to financial instruments‚ such as stocks and bonds. For instance‚ if Microsoft stock is selling for $30 on one exchange‚ but $30.25 on another
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marketing strategy so important to the pricing decision? Can you think of some examples in which the strategy and the price appears to be inconsistent? The decision process required to set prices takes into consideration various factors. According to (Winer & Dhar‚ 2011)‚ these factors are marketing strategy‚ customer perceived value‚ competition and costs. This brief analysis will focus on the effect that one factor‚ marketing strategy‚ has on the pricing decision. A marketing strategy has
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Introduction of research and research methods What is research method? As a matter of fact‚ according to Saundra et al. (2003)‚ the term method in the entire research process or project can be considered as tool or technique which help researcher obtain‚ collect and analyze data or different types of information. To be more specific‚ Saundra et al. (2003) point out that in order to fulfill different research projects and objectives‚ couples of methods have to be properly utilized‚ in this case
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Question (2010/2011 Exam – Q7 (section B)): The Capital Asset Pricing Model holds in economies satisfying a certain set of conditions. State four of these conditions and identify why they are essential for the model to hold (you are not expected to derive the entire model but you must identify the steps in the theory where these conditions play an important role). Under 7 sets of key assumptions‚ we know that all agents will hold a particular market portfolio‚ which consists of the same proportion
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1. Both the capital asset pricing model and the arbitrage pricing theory rely on the proposition that a no-risk‚ no-wealth investment should earn‚ on average‚ no return. Explain why this should be the case‚ being sure to describe briefly the similarities and differences between CAPM and APT. Also‚ using either of these theories‚ explain how superior investment performance can be establish. Answer: Both the Capital Asset Pricing Model and the Arbitrage Pricing Model rest on the assumption that
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Pricing is both an art as well as science. There is no one right way to determine the price of products or services you are selling. To a large extent‚ the price is based on the value customers perceive to get from the product and what they are willing to pay for it. So what factors do you need to consider when pricing your products and services? 1.Objectives of the Business : There may be various objectives of the firm such as getting a reasonable rate of return‚ to capture the market‚ maintenance
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1% per year on average through 2014 106 cupcakeries in the bay area Sift estimates net sales of around $961‚000 in 2010 Number of Rivals As of November 1‚ 2010‚ there were 106 cupcakeries in the bay area Hundreds of additional bakeries‚ dessert bars‚ and other commercial venues also selling cupcakes Grocery stores and big box in-store bakeries Scope of Competitive Rivalry Most companies compete locally and regionally Few companies like Sprinkles compete nationally Number of Buyers In 2009
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Course Objectives The course aims to provide students with solid theoretical frameworks in asset pricing and other fields of finance. For asset pricing‚ the concepts of risk and return‚ and state prices will be introduced as a stepping stone towards the discussions of more advanced topics including the Capital Asset Pricing Model (CAPM)‚ the Arbitrage Pricing Theory (APT)‚ and other more recent asset pricing models. Other topics in finance such as options and behavior finance may also be covered on an
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