Report on the tourism industry in the service sector. This report is going to focus upon the tourism industry within the service sector‚ looking at‚ the tourism product‚ the business operations cycle‚ the service concept‚ and then the idea of the service concept will be applied to the tourist attraction Alton towers. Section 1 : The key differences between a tourism product and a manufactured product. The tourism product is defined by many as an intangible product to the customer‚ a service/ experience
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Copyright © 2012‚ World Tourism Organization (UNWTO) Annual Report 2011 Published by the World Tourism Organization (UNWTO)‚ Madrid‚ Spain. First printing: 2012 All rights reserved. Printed in Spain. The designations employed and the presentation of material in this publication do not imply the expression of any opinions whatsoever on the part of the Secretariat of the World Tourism Organization concerning the legal status of any country‚ territory‚ city or area‚ or of its authorities or concerning
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43140444 Ecotourism improve Sustainability of Tourism Industry Yufei Wang No. 43140444 Executive Summary In order to discuss the importance of ecotourism in improving sustainability of tourism development‚ this report is first of all going to discuss the relationship between ecotourism and sustainability; following that‚ this report is going to identify problems of ecotourism in reality. Sometimes ecotourism will be merely a form within tourism marketing‚ which means natural resource using
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Brochure More information from http://www.researchandmarkets.com/reports/997478/ Hotels & Motels - Top 5 Emerging Markets Industry Guide Description: The Hotels & Motels - Top 5 Emerging Markets Industry Guide is an essential resource for top-level data and analysis covering the Hotels & Motels industry in each of the Top 5 Emerging markets (Brazil‚ China‚ India‚ Mexico and South Africa). The report includes easily comparable data on market value‚ volume‚ segmentation and market share‚ plus
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price for each of the product of your choice based on the pricing strategies you have learnt. There are two type of new product pricing strategies which is skim pricing and penetrate pricing. Skim pricing A product pricing strategy by which a firm charges the highest initial price that customers will pay. As the demand of the first customers is satisfied‚ the firm lowers the price to attract another‚ more price-sensitive segment. * Used when * Demand for the product is inelastic
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Porter’s Five Forces: Travel Agency : Industry Rivalry : Highly Fragmented Industry with Intense Rivalry Highly Fragmented Industry. Organized players would barely have 15-20% of the marketplace Most of organized players are present in metros & mini-metros Large disposable incomes in towns like Lucknow‚ Jaipur‚ Coimbatore etc. serviced by family run unorganized players Industry rivalry is intense but not cutthroat Rivalry Intense because of low switching costs‚ low levels of product differentiation
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Socially tourism has a great influence on the people whether the tourists or the domestic population. The hotel industry like one of the most significant parts in the tourism is one centre of attraction and interaction between people from different countries and religion in order to communicate and discover the rest of the world. Therefore the people from the both sides will be able to learn and develop their personal comprehension about the other’s culture and tradition. As a result of the increased
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Travel and Tourism in Brazil to 2018 Synopsis The report provides detailed market analysis‚ information and insights‚ including: Historic and forecast tourist volumes covering the entire Brazilian travel and tourism sector Detailed analysis of tourist spending patterns in Brazil for various categories in the travel and tourism sector‚ such as accommodation‚ sightseeing and entertainment‚ foodservice‚ transportation‚ retail‚ travel intermediaries and others Detailed market
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[Accessed 4 Feb 2011] Chad Leechor‚ et al (2008) ‘Developing tourism in Botswana: progress and challenges’ Botswana department of tourism‚ Gaborone: government printers Chobe Holdings Limited (2009) Annual report and financial statements 2009. Kasane:Chobe Holdings Limited. Chobe Safari (2011) Botswana Top Finalist in WTTC Tourism for Tomorrow Awards [Online]. Retrieved from: http://www.chobesafari.com/trip-tips/botswana-finalist-in-tourism-for-tomorrow-award-under-destination-stewardship-category
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Activity 6- Pricing 1. Give an example of each major type of pricing objective: profit-oriented pricing‚ sales-oriented pricing and status quo pricing. Lamb/Hair/McDaniel (2012) mention that establishing realistic and measurable pricing objectives is a serious part of any firm’s marketing policy. Pricing objectives are usually categorized into three categories: profit oriented‚ sales oriented and status quo. In consistent with Lamb/Hair/McDaniel (2012) profit oriented pricing is based on profit
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