Objectives of Firms Introduction to Business Objectives Standard theory assumes that businesses have sufficient information‚ market power and (importantly) motivation to set prices for their products that maximise profits This assumption is now heavily criticised by economists who have studied the organisation and objectives of modern-day corporations. Not only do most businesses frequently move away from pure profit-seeking behaviour‚ many are organised and operated in a way where profit is not the
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Strategic Management The Concept of Market Position and The Strategic Objectives Objectives The Concept of Market Position Philip Kolter Ries and Trout The Strategic Objectives Strategic Thrust Strategic Objectives Build Hold Niche Harvest Divest The Concept of Market Position by Philip Kolter Market Leader Market Challenger The firm has a relatively large share of the market‚ but a smaller share than the market leader. Market Follower The firm
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or Cost-Reimbursement Contract Willie Glover BUS 501 February 20‚ 2011 Dr. Nick Nayak Abstract Fixed-price contracts and cost-reimbursements are two different forms of contracts used by the federal government while determining contract pricing. Contracting officers may use either when contracting however there are several types of fixed-price contracts. Fixed-price type of contracts provide for a firm price or an adjustable price. Fixed-price contracts consist of firm-fixed-price contracts
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A STUDY ON CONSUMERS BUYING HABITS TOWARDS HEALTH FOOD DRINK PRODUCTS IN SALEM DISTRICT TAMILNADU Mr. P. ARUN Research scholar‚ Bharathiar School of Management and Entrepreneur Development Bharathiar University‚ Coimbatore‚ Tamilnadu‚ India E- Mail: arun2mbaPhD@yahoo.com ABSTRACT In India Consumers behavior towards purchase of food drink products like beverage are changing due to economic and personal factors. Once if we compare last five years the prices of beverage products‚ it could
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Predatory pricing is a practice in which a company attempts to gain control of a market by cutting its prices to levels well below those of competitors‚ so that those competitors go out of business because they cannot match those prices‚ or they cannot sustain lowered prices because they lack capital. This tactic is illegal in many regions of the world‚ although it can be very difficult to prove that a company is really engaging in predatory pricing. Some economists have suggested that this practice
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Marketing Mix Paper – Price Pricing is the amount of money that customers are willing to pay a business for a good or service. There are a lot of contributing factors that businesses must take into consideration when it comes to effectively setting a price for a good or service. It includes direct and indirect cost as well as opportunity cost. Pricing is one of the most important elements of the marketing mix. It is the only one of the components that generate revenue‚ while promotion‚ place
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Transportation Cost & Pricing Transportation Cost & Pricing Compare and contrast the cost structures of rail‚ motor carriers‚ and air. When you compare the rail cost structure to that of the cost structures of the motor‚ and air carriers‚ you will see that the rail carriers have a high structure cost. “One of the characteristics of railroads as previously noted is the level of fixed costs present in their cost structures.” (Coyle‚ 2011) These fixed cost exists because the ownership of
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There are several differences between cost-based pricing and value-based pricing. In this essay we will consider a few of them. Value-based pricing is based on the customer’s perception of value rather than the seller’s cost as the key. Cost-based pricing is based on the product. A company comes up with an idea of what they think would be a good product and sets the price after considering all the production costs plus a target profit. (Kotler‚ Armstrong‚ 2008‚ p. 285‚ 286) Instead of starting
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=((90-52)/52)/((50-75) /75)= -2.19‚ |Ed| is larger than 1. It means that consumers are really sensitive to price changes. In this condition‚ the market was highly price sensitive and a low price stimulates market growth. So it could set price by market-penetration pricing. Bennett hoped to earn a return of 15% on the selling price. 1. If he set the price according to Sanyo’s landed price‚ then the price could be $309. 2. If he set the price based on the school’s revenue‚ then the price could be: 90% students used
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Sports Drinks have no benefits for Sports People Do you believe everything consumers try to sell you? Do you check to see if they have reliable evidence to back up such claims made? Are consumers twisting the truth? Sports drinks are becoming an important part of the athletic society and everyday sporting community‚ this beverage contains carbohydrates and minerals and is designed to help athletes rehydrate‚ as well as restore electrolytes‚ carbohydrates and other nutrients. Sport drinks have a
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